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The Advertising Media Forum (AMF) is a collective of media agencies and individuals including media strategists, planners, buyers and consultants through whom 95% of all media expenditure in South Africa is bought.
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Transformation in the media industry needs a 'Transformation'What unhealthy prejudices and biases walk through the corridors of your media agency? 17 Nov 2021 Read more

SA research - It's time for collaborationMany will remember 2013 as the start of the collapse of single source data in South Africa. We watched with disbelief the collapse of single source data and the demise of Saarf (SA Advertising Research Foundation) which allowed all stakeholders to shape, via voting rights, the media and brand research that the industry was dependent on and traded with. SA was the envy of many countries where they had to rely on multiple sources and surveys to be able to create and execute a media strategy and track brand and competitor growth. No one was under any pretence that there weren't fault lines with the Amps (All Media & Products Survey), Rams (Radio Audience Measurement Survey) & Tams (Television Audience Measurement Survey) surveys and data. It was known that they needed modification and improvement. There was also frustration for the end users where a target market created using Amps data could not be replicated in Rams and Tams due to differing demographic structures. Life was therefore not a bed of roses, but for marketers and agencies there was the reassurance of having access to regularly updated research at no direct subscription cost. In addition, together with the media owners, marketers and agencies had a seat at the table in terms of controlling and contributing to what the research looked like and how it was conducted. 25 Oct 2021 Read more

Beyond consumer shifts - Positive trends in the way media agencies do businessEvery single industry has seen fundamental shifts over the last 18 months and the media industry in South Africa is no different. 13 Oct 2021 Read more

Picking a future in media: An AMF webinarThe Advertising and Media Forum - AMF - has partnered up with prominent voices in the advertising, marketing, and media industries to host a webinar on 12 August 2021 aimed at shining a line of the pivotal role of media buyers, planners, and strategists. 30 Jul 2021 Read more

Is the media industry retaining talentThe driving force in the media industry is talent. Human capital, the maverick streak, quirkiness, team spirit and chutzpah are the fuel that drives the industry. 12 Jul 2021 Read more

Advertising the advertising industryThere is the old adage that says: "The shoemaker's son always goes barefoot." According to the Oxford Reference, it is a proverbial saying from the mid-16th century, meaning that the family of a skilled or knowledgeable person is often the last to benefit from their expertise. 21 Jun 2021 Read more

The rise of the hybrid media agency: How is the media industry transforming?It's 2021 and the era of the hybrid media agency is upon us. Something that, thanks to the rise of digital, has happened quicker than anticipated. Changes in consumer behaviour have led to their ability to better avoid most traditional advertising and all but reject traditional ways of pre-purchase research meaning media agencies need to relook their models against obsolescence. 18 May 2021 Read more

Insourcing: Appreciate the up and downside before you take actionWho should handle our company's media activities? This is an internal struggle that most companies of all sizes face in the current economic instability and amidst ever-changing consumer data security practices. In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives. 5 May 2021 Read more

Insights beyond industry dataThe advertising industry has certainly grown over the past two decades seeing the changes in technology and the way consumers consume media in general, fragmentation upon fra-g-men-ta-tion. While internet penetration continues to grow, TV remains the number one channel for reach in terms of mass media in South Africa. What has separated some brands from others, is in how they looked a little beyond industry data i.e. media consumption habits, demographic segmentation etc and dared to peer into human truths as they relate to their business' vertical/category. 26 Aug 2020 Read more

Media consumption through the roof but not followed by adspendImpact of Covid-19 on South African media industry. 29 Jun 2020 Read more

AMF bridges funding and experience gap for UJ students
  • Seven University of Johannesburg (UJ) final year diploma and degree students have received Future Fit education sponsorship from the Advertising Media Forum (AMF).
  • This bridges a financial gap for these high performer Communication Strategy students.
  • Each student also gains an internship at one of the distinguished media agencies that are members of the South African media agency industry body. 2 Dec 2019 Read more

  • Small and startup media agencies pay the cost for payment termsThe media industry in many markets stares down a barrel of uncertainty. 5 Aug 2019 Read more