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Exposure Marketing, having interacted with over one million parents and parents-to-be and influencing parenting spaces for the past 14 years, is no doubt the expert in creating marketing platforms that not only promotes brands but give parents ultimate brand interaction opportunities.
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Dis-Chem Baby City announced as headline sponsor at MamaMagic Baby Expo 2022Exposure Marketing is pleased to announce the return of Baby City, powered by Dis-Chem, as the official retail and headline sponsor for all four of the upcoming MamaMagic Expos in 2022. Since Dis-Chem's acquisition of the Baby City chain in 2021, it has opened three additional Baby City Stores. All Baby City stores now have a Mom and Baby clinic that offers specialised mom and baby health care programmes, such as immunisation and expert advice. 14 Mar 2022 Read more

2022 | Reset the parenting compassAfter two years of physical isolation, change in routine, and emotional despair, moms, are yearning for face-to-face interaction. Even though technology offered some respite from complete loneliness, with the ability to see family and friends online, we have an innate need for a physical connection as human beings. Our mom community craves the opportunity to connect with other moms, meet new families, learn from experts, and be supported by brands. 17 Jan 2022 Read more

Pampers South Africa - celebrating motherhood with MamaMagicPampers South Africa believes that the celebration of motherhood should extend far beyond the traditional gifts and spoils that we are accustomed to seeing on Mother's Day. This year, they partnered with MamaMagic in leading a campaign in May, that not only acknowledged the value of mothers but celebrated the very essence of who they are and what they do. 14 Jun 2021 Read more

Congratulations to the MamaMagic Product Awards winnersThe prestigious MamaMagic Products Awards 2019 ceremony took place on Wednesday, 19 February 2020, at The Venue at The Houghton Hotel. Various parenting brands, as well as parenting influencers, came together to celebrate the winners in the various categories of the MamaMagic Product Awards at this special breakfast event in Johannesburg. 20 Feb 2020 Read more

MamaMagic wins big at the AAXO Roar AwardsThe Association of African Exhibition Organisers (AAXO) 2019 Roar Awards took place on Friday, 31 January 2020 at the Gallagher Convention Centre. Exposure Marketing, organisers of the MamaMagic Baby Expo, walked away with several accolades at this event, the highlight being Best Consumer Exhibition in the category 6,001-12,000m² for the MamaMagic Baby Expo in Joburg in May 2019. 11 Feb 2020 Read more

MamaMagic celebrates its 50th expoThe MamaMagic Baby Expo is back at the CTICC from 1-3 November and is celebrating its 50th expo since inception. 28 Oct 2019 Read more

Exposure Marketing's MD Projeni Pather named as chairperson of AAXOProjeni Pather, founder and managing director of Exposure Marketing - creators of the MamaMagic Baby Expo - was named as chairperson of the Association of African Exhibition Organisers (AAXO) at the AAXO AGM. 3 Oct 2019 Read more

And the 2018 MamaMagic Product Awards winners are...Winners of the 2018 MamaMagic Product Awards were announced at a breakfast awards ceremony that took place on 6 February 2019 at Fine Living by David Muirhead in Parkmore. 7 Mar 2019 Read more

Mom buys everywhere for everyone. Is she buying your brand?You may have heard that 73% of moms* make the purchasing decisions in the home, but how do you tap into that purchasing power? The Power of Mom conference, SA's first marketing conference that will help you to tap into the heart of the mom-sumer by better strategising your communication; the conference content will provide you with tips and advice on how to achieve better success with your campaigns. 22 Feb 2019 Read more

MamaMagic scoops AAXO's 2018 Exhibition of the Year AwardExposure Marketing walked away with the highly coveted Best Overall Exhibition of the Year award at The Association of African Exhibition Organisers (AAXO) 2018 ROAR Awards that took place at the end of January. This prestigious award was presented to Exposure Marketing for organising the MamaMagic, Baby Expo Cape Town at an awards ceremony that took place in Johannesburg. 11 Feb 2019 Read more

Tap into the hearts and minds of the Mom-sumer!Power of Mom Conference brought to you by Exposure Marketing
27 March 2019 at Country Club Johannesburg, Woodmead
 6 Nov 2018 Read more

MamaMagic, The Baby Expo geared to create new family experiences in Johannesburg this MayJoin the family community knitted together by a pregnancy and parenting expo 10 May 2017 Read more

MamaMagic: A constant platform in the ever-evolving world of parentingPublic relations guru Matt von Hoven describes millennial parents as “savvier than ever before” and “facing a barrage of information about how to parent”. These discerning parents carry information in the palm of their hands, with friends, family members and expert opinions at their fingertips, all because of the digital era we live in. Exhibitions like MamaMagic, The Baby Expo, are becoming a vital means for humanising brands. 10 Apr 2017 Read more

New exhibition director and marketing manager for MamaMagicExposure Marketing is proud to announce the promotion of Warren Murray to exhibition director and Shelley Miranda to marketing manager for the MamaMagic brand. 5 Apr 2017 Read more

MamaMagic New Product Awards winners revealedMamaMagic New Product Awards is the spotlight that shines on new products that enter the South African baby and parenting arena through the MamaMagic, The Baby Expo each year. It also narrows the gap in transparency between brands and their consumers, allowing for direct and honest feedback and interaction with the products. 28 Feb 2017 Read more

MamaMagic New Product Awards 2016The MamaMagic, The Baby Expo stamp of approval is one that gives any brand a level of credibility that is highly sought after in the parenting field. It is a stamp of approval that declares that a particular brand lives up to the standards and expectations set by parents and experts alike. These standards include being innovative and trustworthy, being of exceptional quality and outstanding value. 16 Feb 2017 Read more

MamaMagic, The Baby Expo is the Best Consumer ExhibitionMamaMagic, The Baby Expo scooped up two Best Consumer Exhibition awards at the 2016 African Association of Exhibition Organisers (AAXO) and Exhibition Association of South Africa (EXSA) Exhibition Industry Awards held on 26 January 2017. 15 Feb 2017 Read more