Homenewsabout usContact UsWebsite
Welcome to the
Exposure Marketing Press Office
Exposure Marketing, having interacted with over one million parents and parents-to-be and influencing parenting spaces for the past 14 years, is no doubt the expert in creating marketing platforms that not only promotes brands but give parents ultimate brand interaction opportunities.
Follow us:

Latest news

Nickelodeon Africa to bring PAWsome fun to MamaMagic Milestones Expo
Nickelodeon will be partnering with the MamaMagic Milestones Expo bringing to life a fun, live experience that will include everyone's favourite Paw Patrol pups on the Ackermans stage at the exhibition for the first time ever! The excitement is building as the MamaMagic Milestones Expo redefines itself, offering an unparalleled experience for parents with young families. 18 Aug 2023 Read more

MamaMagic Milestones Expo: Embracing a new vision and brand with unmatched magic
MamaMagic Baby Expo®, South Africa's leading and most trusted parenting and baby exhibition, proudly unveils its new vision and transformation into the MamaMagic Milestones® Expo. This exciting change aims to revolutionise the parenting journey by focusing on education, support, and experiential learning. 1 Aug 2023 Read more

MamaMagic Baby Expo creating meaningful engagement through sensory experiences
Are you searching for a creative space to connect with new moms and young families face-to-face in a stimulating environment? Does your brand need a physical presence to amplify your communication and breathe life into your digital activation? If you want to reach new moms and young families, MamaMagic Baby Expo is a perfect experiential marketing platform to bring your brand to life in an environment that is conducive to positive engagement. 29 Nov 2022 Read more

MamaMagic Baby Expo and Dis-Chem Baby City bring the magic to parents in the Mother City
Cape Town delivered as parents and families turned up in their thousands for MamaMagic. 28 Nov 2022 Read more

MamaMagic Baby Expo: All the essentials and more
Where else would moms find everything they could possibly need for parenting under one roof? Where's the one go-to place where parents have unrestricted access to competitor brands vying for their attention? And where can you obtain direct access to the product experts to answer any questions you may have? 27 Oct 2022 Read more

2023 Goals: Influence parenting spaces with a multi-platform approach
Cementing its reputation for influencing parenting spaces with in-demand, trusted and unique brands, MamaMagic has proved to be a multifaceted platform for numerous brand categories. It offers all brands a unique blend of in-person and digital opportunities across multiple platforms, reinforcing its reputation as the most trusted parenting platform in South Africa. 21 Oct 2022 Read more

Exhibitions are a thriving marketplace
Leading your brand to survive and thrive in a dynamic marketplace is Marita le Roux, sales and sponsorships manager at Exposure Marketing. She provides customised marketing solutions for Exposure Marketing's clients across various specialised marketing services. With exhibitions being one of the most sought-after face-to-face platforms and her years of experience in the exhibition industry, she has seen first-hand the intrinsic value of exhibitions as a unique platform for meaningful interaction between sellers and buyers. Exposure Marketing's MamaMagic Baby Expo was finally able to resume as an in-person exhibition this year. Feedback from the initial Gauteng event indicates that buyers and sellers are confident to engage. 4 Jul 2022 Read more

Dis-Chem Baby City announced as headline sponsor at MamaMagic Baby Expo 2022
Exposure Marketing is pleased to announce the return of Baby City, powered by Dis-Chem, as the official retail and headline sponsor for all four of the upcoming MamaMagic Expos in 2022. Since Dis-Chem's acquisition of the Baby City chain in 2021, it has opened three additional Baby City Stores. All Baby City stores now have a Mom and Baby clinic that offers specialised mom and baby health care programmes, such as immunisation and expert advice. 14 Mar 2022 Read more

2022 | Reset the parenting compass
After two years of physical isolation, change in routine, and emotional despair, moms, are yearning for face-to-face interaction. Even though technology offered some respite from complete loneliness, with the ability to see family and friends online, we have an innate need for a physical connection as human beings. Our mom community craves the opportunity to connect with other moms, meet new families, learn from experts, and be supported by brands. 17 Jan 2022 Read more

Pampers South Africa - celebrating motherhood with MamaMagic
Pampers South Africa believes that the celebration of motherhood should extend far beyond the traditional gifts and spoils that we are accustomed to seeing on Mother's Day. This year, they partnered with MamaMagic in leading a campaign in May, that not only acknowledged the value of mothers but celebrated the very essence of who they are and what they do. 14 Jun 2021 Read more

Congratulations to the MamaMagic Product Awards winners
The prestigious MamaMagic Products Awards 2019 ceremony took place on Wednesday, 19 February 2020, at The Venue at The Houghton Hotel. Various parenting brands, as well as parenting influencers, came together to celebrate the winners in the various categories of the MamaMagic Product Awards at this special breakfast event in Johannesburg. 20 Feb 2020 Read more

MamaMagic wins big at the AAXO Roar Awards
The Association of African Exhibition Organisers (AAXO) 2019 Roar Awards took place on Friday, 31 January 2020 at the Gallagher Convention Centre. Exposure Marketing, organisers of the MamaMagic Baby Expo, walked away with several accolades at this event, the highlight being Best Consumer Exhibition in the category 6,001-12,000m² for the MamaMagic Baby Expo in Joburg in May 2019. 11 Feb 2020 Read more

MamaMagic celebrates its 50th expo
The MamaMagic Baby Expo is back at the CTICC from 1-3 November and is celebrating its 50th expo since inception. 28 Oct 2019 Read more

Exposure Marketing's MD Projeni Pather named as chairperson of AAXO
Projeni Pather, founder and managing director of Exposure Marketing - creators of the MamaMagic Baby Expo - was named as chairperson of the Association of African Exhibition Organisers (AAXO) at the AAXO AGM. 3 Oct 2019 Read more

And the 2018 MamaMagic Product Awards winners are...
Winners of the 2018 MamaMagic Product Awards were announced at a breakfast awards ceremony that took place on 6 February 2019 at Fine Living by David Muirhead in Parkmore. 7 Mar 2019 Read more

Mom buys everywhere for everyone. Is she buying your brand?
You may have heard that 73% of moms* make the purchasing decisions in the home, but how do you tap into that purchasing power? The Power of Mom conference, SA's first marketing conference that will help you to tap into the heart of the mom-sumer by better strategising your communication; the conference content will provide you with tips and advice on how to achieve better success with your campaigns. 22 Feb 2019 Read more

MamaMagic scoops AAXO's 2018 Exhibition of the Year Award
Exposure Marketing walked away with the highly coveted Best Overall Exhibition of the Year award at The Association of African Exhibition Organisers (AAXO) 2018 ROAR Awards that took place at the end of January. This prestigious award was presented to Exposure Marketing for organising the MamaMagic, Baby Expo Cape Town at an awards ceremony that took place in Johannesburg. 11 Feb 2019 Read more

Tap into the hearts and minds of the Mom-sumer!
Power of Mom Conference brought to you by Exposure Marketing
27 March 2019 at Country Club Johannesburg, Woodmead
 6 Nov 2018 Read more

MamaMagic, The Baby Expo geared to create new family experiences in Johannesburg this May
Join the family community knitted together by a pregnancy and parenting expo 10 May 2017 Read more

MamaMagic: A constant platform in the ever-evolving world of parenting
Public relations guru Matt von Hoven describes millennial parents as “savvier than ever before” and “facing a barrage of information about how to parent”. These discerning parents carry information in the palm of their hands, with friends, family members and expert opinions at their fingertips, all because of the digital era we live in. Exhibitions like MamaMagic, The Baby Expo, are becoming a vital means for humanising brands. 10 Apr 2017 Read more

More news...

Contact Exposure Marketing

46 Waterford Office Park,
Waterford Drive,

Tel: +27 11 465 8955
Fax: +27 11 465 8685

Email: az.oc.gnitekramerusopxe@aidem