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Machine_ is a creative solutions agency represented across Cape Town, Johannesburg and Durban, and is home to over 75 adventurous minds.
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Machine_ appoints new creative leadership in Cape Town and doubles down on the importance of culture, creativity and cultivating talentCreative solutions agency Machine_ adds fresh creative blood to their growing Cape Town team as they welcome industry mover and shaker Jabulani Sigege. Sigege will take over from PJ Eales as executive creative director as of 1 November. After almost seven years at the agency, Eales moves onto a new challenge at fintech start-up Ozow. 11 Nov 2021 Read more

Machine_ converts 5 Golds, 7 Silvers and 6 Bronzes at the SAPF Awards 2021At the SA Publication Forum Awards 2021, Machine_ has scooped up an impressive 5 Gold, 7 Silver and 6 Bronze awards, dominating across most categories. 8 Nov 2021 Read more

Machine_ unpacks how to harness TikTok for your brandEvery social media platform has its crowd, but TikTok has taken all crowds in the social media scene by storm. When the platform first launched in 2016, no one could have predicted the bewildering impact it would have worldwide just five years later. 8 Oct 2021 Read more

Machine_ sees 3 top talents selected to judge at the 2021 Bookmarks AwardsThe 13th annual IAB SA Bookmark Awards has recently announced its 2021 jury panels and their respective chairs. Machine_ is thrilled to see three of our top talents selected to judge at this prestigious award show. 23 Apr 2021 Read more

The launch of The Forge by Machine_ unlocks a world of opportunities for young creative talentMachine_ launches The Forge, an initiative that will find, nurture and empower young creative talent and equip them with all the tools necessary for a career in advertising and communications, including a full bursary to a top creative school. 22 Feb 2021 Read more

Machine_ appointed lead digital creative agency for PepsiCo SSA snack portfolioMachine_ has been appointed as the local digital creative agency for PepsiCo's snack portfolio, including Nik Naks, Simba, Doritos and Lays. 10 Feb 2021 Read more

Machine_ wins Gold at the International Content Marketing AwardsMachine_ won Gold at the prestigious International Content Marketing Awards for Best Use of Innovative Technology. The accolade celebrates Machine_'s bespoke digital storytelling experience, StoryStackr, showcased by its use for Sanlam Connect, a fully interactive digital magazine it creates for Sanlam. 9 Dec 2020 Read more

Machine_ wins Absolut Vodka digital accountMachine_ and Pernod Ricard have a long standing relationship that dates back to 2015. After such a rewarding journey, Machine_ is thrilled to have a brand as iconic as Absolut Vodka be part of their Pernod Ricard portfolio. 25 Nov 2020 Read more

Machine_ wins 5 content marketing awards including Best Digital Publication & Editor of the YearMachine_ has taken home five awards and seven runner-up accolades at the 2020 SA Publication Forum Awards. The awards recognise Machine_'s specialist content marketing work with RCS, Sanlam and Sanlam Reality, the loyalty programme of the Sanlam Group and its strategic partners. 20 Nov 2020 Read more

Machine appoints strong women-led leadership teamAward-winning brand experience company Machine is set to move into the future with the appointment of two phenomenal women to the top management team. Robyn Campbell takes the reins as managing director, while Lindsey Rayner joins the Joburg team as managing partner. 6 Mar 2020 Read more

Sanlam appoints Machine as its internal communications partnerSanlam Group has appointed brand experience agency Machine as its internal communications partner to deliver communications to its 30,000+ staff and key stakeholders across the continent. 3 Dec 2019 Read more

Machine celebrates Sanlam Reality's win at inaugural Loyalty Awards South AfricaAt the very first Loyalty Awards South Africa, Sanlam Reality - the loyalty programme of the Sanlam Group - has taken home the coveted award for Best Use of Data Analytics/CRM Application. For seven years, Sanlam Reality has partnered with brand experience agency Machine to drive its communication and content marketing strategy, as well as digitally transforming its marketing and communications function, to harness big data for meaningful CRM. 18 Nov 2019 Read more

Machine MD appointed to Publicis Worldwide TeamMachine MD and Chief Creative Officer Gareth McPherson has been appointed to the Publicis Worldwide Team, as a member of the Management and Creative committees. Gareth joins a talented group of leaders selected from within the sizeable network of creative agencies of the Publicis Groupe, who provide valuable insight and guidance to the rest of the network. 21 Oct 2019 Read more

THE Glenlivet makes history with first-ever takeover of Business DayWhat would convince South Africa's leading daily business read to allow a brand to take over its front page for the day? Only a celebration with THE finest single malt whisky... 17 May 2019 Read more

Pernod Ricard calls on Publicis Machine to shake things up in the Scotch whisky categoryWhen Pernod Ricard, one of the largest distributors of leading premium spirits brands in South Africa, decided to shake things up a little within the Scotch whisky category, it called on strategic and creative partner, Publicis Machine, to take on the challenge - awarding its longstanding agency the iconic Chivas Regal whisky brand to manage. 10 May 2019 Read more

Publicis Machine's 'leave no trace' approach to Sealand launch campaign resonatesWhen hot local upcycling brand Sealand wanted to use the opening of its new store to entrench the brand's philosophy of treading lightly on the planet, it turned to Publicis Machine to re-invent the traditional invitation. 2 May 2019 Read more

Publicis Machine's Martell Cognac VS Single Distillery influencer campaign connectsHow do you get the attention of the smoothest crew in town? Those to whom cool comes easy, on whom success rests comfortably and with whom both people and brands want to mingle? The 'influencers' who create new trends, the trailblazers who carve new paths, the modern-day leaders with too many followers to count... 3 Sep 2018 Read more

New appointment announcement: Neal Farrell, MD of Publicis Machine Cape TownWhat has your journey with Publicis Machine entailed until now?

In 2012, I took the leap from the safety of my position as a salaried employee, to co-found content marketing start-up Narrative. I had been in owned media publishing for two decades and every-where you looked, content marketing was a hot agenda item. As someone who has always leaned towards starting up new ventures, I knew that it would be wise to do this where the market trend was up. Some five years later, Narrative is a successful specialist agency within the Publicis Machine stable.
 15 Sep 2017 Read more

Publicis Machine creates Stones Pool Table BOT - a clever idea and brilliant business solutionFor too long, advertising agencies have been stuck in an advertising silo, working as a supplier on what can be a long, complicated, and costly chain. Briefs are handed over, ideas are exchanged, advertising campaigns are produced. 17 Aug 2017 Read more

Publicis Machine takes Bronze at Cannes for Biral Spiral radio advertLeading South African integrated communications agency Publicis Machine scooped Bronze at the Cannes Lions awards in the radio category this year for its Biral Spiral radio advert - "Gym Boy". The spot is one of three created for this campaign that quite literally had listeners catching their collective breaths, and almost simultaneously reaching for their tranquilisers. Which is exactly the desired effect. 5 Jul 2017 Read more

Publicis Machine team raises R60,000 to help top learners graduateWhat could be more important than investing in the education of two bright youngsters who could well be among the future leaders of our country? 5 Dec 2016 Read more

Publicis Machine gears up with Mercedes-Benz winPublicis Machine has just won the hotly-contested Mercedes-Benz Cars Digital/CRM account and already the talented team is gearing up to elevate the digital footprint of this powerful global brand. Mercedes-Benz Cars is a division of Mercedes-Benz South Africa and MBFS, a wholly-owned subsidiary of MBSA. 17 Nov 2016 Read more

Singita gets the nod from Vanity Fair magazineThe Singita Group has always been synonymous with luxury, and its 12 bespoke lodges and camps in five wilderness regions across three African countries are regularly featured in premium travel and lifestyle magazines. It recently received a nod from haute couture when Vanity Fair featured a set of bespoke luggage tags in its annual travel issue, placing the group firmly on the international fashion travel map. 1 Apr 2016 Read more

Publicis Machine wins the sought-after 1st for Women Insurance accountPublicis Machine is ecstatic to announce that it has officially been appointed the advertising agency on the 1st for Women Insurance account. This announcement follows an intense three-stage pitch process. 15 Oct 2015 Read more

PSG invests its brand equity in Publicis MachineLeading financial services group PSG has entrusted its brand health to Publicis Machine, appointing the agency as its ATL and digital partner, effective 1 March 2015. 12 Jun 2015 Read more

Publicis Machine launches NewsdeskThe advent of social media has brought with it a million new ways for brands to interact with consumers, but also a million new ways for consumers to interact with brands - some positive, but far too many with the potential to cause irreparable damage if they are not dealt with timeously. 25 Mar 2015 Read more

Corporate and Investment Banking from Barclays Africa banks on Publicis MachinePublicis Machine is proud to announce that it has won the Barclays Africa Corporate and Investment Banking business, and been officially appointed to manage below-the-line (BTL) communications on this prestigious account for the next three years. 24 Feb 2015 Read more

Digital triumvirate to drive Publicis MachineJust one month following the much-talked-about acquisition and subsequent merger, digital powerhouse Publicis Machine has added two of the country's top digital minds to bolster its already formidable team. 11 Nov 2014 Read more

Drinking Miller Genuine Draft just got more rewardingIf bankers can reward you for using their bank, why shouldn't beer brands reward you for drinking their beer? That's the message from Publicis Machine, which recently initiated South Africa's first always-on rewards programme aimed at beer drinkers, in collaboration with Miller Genuine Draft. 1 Oct 2014 Read more

Jaguar Land Rover selects MACHINE for BTL and dealer marketing accountThe move marks another win for the award winning integrated agency 10 Jun 2014 Read more

MACHINE gathers momentumMACHINE, AdReview's Breakthrough Agency of the Year 2013, keeps gaining momentum, appointing new staff members to ramp up its Jo'burg presence and boost its creative credentials to ensure that it always provides its ever-growing client list with the best possible service in the industry. 18 Mar 2014 Read more

MACHINE creates the perfect showcase for the new Prima Toys websiteIn this age of massive consumer choice, nothing intimidates a shopper more than a fully-stocked toy store. Filled to bursting with enough colourful critters to stock a national zoo, more building bricks than it took to build the great pyramids, and a wider variety of dolls and miniature figurines than you'd find on a film set for Gulliver's Travels, they are enough to frighten even the toughest mom. 20 Feb 2014 Read more

MACHINE innovates with engaging and quirky take on a corporate giftMACHINE, AdReview's Breakthrough Agency of the Year, has once again proved its mettle with its latest project for Habari Media. 28 Nov 2013 Read more

Andy Gilder from MACHINE wins Best Digital Strategist at the 2013 BookmarksThe country's leading minds in digital judged Andy Gilder, MACHINE's head of Group Digital Strategy, South Africa's Best Digital Strategist at the 2013 Bookmarks in Cape Town on Thursday night. 25 Nov 2013 Read more

MACHINE toasts another win!The team at MACHINE is drinking a well-deserved toast to yet another victory, having won the Miller Genuine Draft BTL account in a competitive four-way pitch. This sees MACHINE complete a trio of hot wins after snagging both the Nando's digital account and integrated project work for Adidas. 16 Oct 2013 Read more

Another hot win for MACHINEMACHINE, AdReview's Breakthrough Agency of the Year 2013, can't help but crow about its latest account win: Nando's digital. 15 Oct 2013 Read more

MACHINE, AdReview's Breakthrough Agency of the Year 2013, has hit the final quarter of 2013 running - having just won two projects from adidas South Africa in a competitive pitch. 14 Oct 2013 Read more

MACHINE adds more cogs to the Joburg wheelMACHINE, the 2013 Ad Review Breakthrough Agency of the Year, continues to grow from strength to strength, prompting an upstaffing to bolster the already formidable team in the Johannesburg office. 13 Aug 2013 Read more

Hot on the heels from their success at the AdReview awards, top integrated agency MACHINE has been awarded a prestigious Silver Design Lion at Cannes for their Marmite blogger campaign. 26 Jun 2013 Read more

MACHINE takes home the honours at AdReview AwardsMACHINE was announced as one of the big winners at the annual AdReview Awards on Thursday last week, bringing home two coveted awards: Breakthrough Agency of the Year; and Advertising Achiever of the Year for Machine CEO, Adrian Hewlett. 28 May 2013 Read more

MACHINE launches integrated Weet Bix campaignAward winning agency MACHINE has launched their fully integrated Weet-Bix campaign which was created to get South African youth to reconnect with the trusted cereal brand. 3 Apr 2013 Read more

MACHINE, the award-winning integrated below-the-line agency, recently acquired the digital accounts for Appletiser, Citroen and Tiger Brand Beverages, as well as the full through-the-line accounts for ADDIS and Habitat for Humanity. 13 Dec 2012 Read more

MACHINE creates Marmite magic with ingenious Halloween campaignMACHINE recently launched this year's ingenious Marmite Halloween tactical campaign, 'Don't be afraid of the Dark', which encourages people to be brave and try the original dark stuff, because there really isn't anything to be afraid of. 12 Nov 2012 Read more

MACHINE celebrates Loeries successMACHINE's success at the Loeries has firmly established the agency as a formidable force on the advertising landscape. 2 Oct 2012 Read more

Big Wednesday
Big Wednesday, the ATL division within Machine, recently launched their viral Marmite campaign which immediately trended on Twitter SA and increased traffic to the website. 13 Jun 2012 Read more

Answered Insights, the online market research specialists, have launched a revolutionary mobile research tool giving marketers top line strategic insight into the emerging market. 11 May 2012 Read more

Big Wednesday
Machine wins first Clio AwardMachine's above-the-line division, Big Wednesday, has been awarded a coveted Clio statue at the 2012 Clio Awards in New York, a global awards competition for advertising, design and communications. 10 May 2012 Read more

Domino, the social media specialists, have partnered with Southern Comfort South Africa to execute a social media campaign aimed at increasing Southern Comfort's fan base and encourage increased engagement on the brand's Facebook page ( 20 Sep 2011 Read more

Big Wednesday
Big Wednesday creates witty multilingual comic campaign for Ad:DynamoBig Wednesday, integrated advertising specialists, recently created a unique comic format campaign for Ad:Dynamo, a pay-per-click advertising business which matches ads to contextually relevant online editorial. 5 Aug 2011 Read more

Domino partners with iconic lovebrand, MarmiteDomino, the social media specialists, have successfully partnered with Marmite and integrated agency Big Wednesday to ensure this iconic brand remains in touch and engaged with South African consumers. 23 May 2011 Read more

Chrysler South Africa contracted Domino, the social media specialists, to execute a social media campaign which would increase awareness and social advocacy for the new Jeep Grand Cherokee, as well as promote test bookings, and conduct market research on what car colours their consumers preferred. 13 May 2011 Read more

Big Wednesday
Big Wednesday, the Cape-based integrated advertising agency which launched just under a year ago, has acquired yet another blue chip account, Triumph International South Africa account. 3 Sep 2010 Read more

Big Wednesday
Big Wednesday sponsors Integrated Campaign at the recent Bookmarks AwardsBig Wednesday, the newly-formed fully-integrated advertising agency, recently sponsored the Integrated Campaign category at the Bookmarks Awards, South Africa's exclusive platform for digital publishing and advertising. 2 Dec 2009 Read more