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Machine_ Press Office
Machine_ is a creative solutions agency represented across Cape Town, Johannesburg and Durban, and is home to over 75 adventurous minds.
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Machine_ secures 15% of shortlists in The Andys Regional Competition
Machine_, a creative solutions agency, celebrates five shortlists at The International Andy Awards Regional Competition – marking a strong start to 2024. 30 Jan 2024 Read more

A week of wins: Machine_ celebrates a triple triumph at the Assegai, Pendoring, and SAPF Awards
Machine_ celebrates a ground-breaking achievement, clinching top honours at three prestigious awards ceremonies within a single week. This unprecedented feat saw the creative agency win acclaim at the SA Publication Forum Awards, Assegai Awards, and Pendoring Awards. 17 Nov 2023 Read more

Machine_ celebrates 11 wins and Editor of the Year hat-trick at the 2023 SA Publication Forum Awards
At the 2023 SA Publication Forum Awards, Machine_ once again outshone the competition, securing an impressive array of awards. Notable victories included Editor of the Year, Excellence in Design and Photography, Excellence in Communication, Best Digital Publication, and Gold for Innovation and Trends. 9 Nov 2023 Read more

Machine_ wins gold at 2023 New Gen
Machine_ claimed multiple awards, including two gold awards, across various categories at the 2023 New Generation Social & Digital Media Awards for its content marketing and digital publishing as well as social media campaigns. 2 Oct 2023 Read more

Machine_ helps Sanlam Rewards secure Commendation at 2023 SA Loyalty Awards
The 2023 South African Loyalty Awards took place on 14 September, awarding SA's top loyalty rewards programmes and initiatives. Up against well-established players such as FNB's eBucks and Clicks ClubCard, it is a significant achievement that Sanlam Rewards was commended by judges. 21 Sep 2023 Read more

All of Machine_'s entries convert to finalists at the 2023 New Gen Awards
The New Generation Social & Digital Media Awards list of 2023 finalists was announced on 30 August. Creative-solutions agency, Machine_ successfully had each of their entries convert to a finalist, creating 12 in total, across creative and content marketing. 4 Sep 2023 Read more

#BehindtheCampaign of 'Have You Heard' - a TVC for Spotify Kenya by Machine_
In May 2023, South African creative-solutions agency, Machine_, launched its first film for Spotify Kenya as part of their African Monthly Active User campaign, to increase awareness and showcase the plethora of African music available on Spotify - now over 100 million songs! 17 Aug 2023 Read more

#BehindtheCampaign: Spotify - 'Ons Praat Nie Afrikaans Nie, Ons Sing Dit'
To showcase Spotify's wide array of Afrikaans music and target Afrikaans-speaking South Africans, South African creative-solutions agency Machine_ launched a social-media campaign that created a stir - and a lot of laughs. 16 Aug 2023 Read more

Support Machine_'s 2023 Mandela Day fundraiser!
Machine_ loves Mandela Day. Off the back our a successful 2021 and 2022 Mandela Day initiative raising a collective R25,000, we once again asked Machine_ staff to donate 67 minutes of their time to create art inspired by Madiba that we will raffle off to raise funds for Blackboard. Here's how you can contribute to this amazing cause and stand the chance of winning a piece of local art! 13 Jul 2023 Read more

6 2023 IAB Bookmarks Awards finalists for Machine_
The 2023 IAB Bookmarks Awards finalists were announced on 22 June and Machine_ showed up across categories for clients: Heineken, Sanlam and Prime Video. 27 Jun 2023 Read more

Machine_ wins Best Culture and takes home 13 Giraffe Creative Awards
The annual Publicis Groupe Africa's Fresh Conference plays host to two awards ceremonies: The Golden Lions for product excellence and team recognition and the Giraffe Creative Awards. Machine_ showed up across multiple categories, taking home awards for creative work for clients such as Spotify, Prime Video and Heineken. 4 Apr 2023 Read more

Machine_ wins gold at the MMA Smarties Awards
The MMA Smarties Awards honour the most effective modern marketing in South Africa. Machine_ took home a gold as well as four silver awards at the ceremony on 30 March. 3 Apr 2023 Read more

Machine_ shortlisted for best work in Africa at Andy's
"The Andy Awards have been around for over half a century, honouring global creativity aligned with a brand," explains Machine_ Cape Town executive creative director, Jabulani Sigege. "We're happy that our Spotify Africa TV work garnered a shortlist in the show's first regional competition and look forward to it competing in the global competition later on in the year," he says. 18 Jan 2023 Read more

Another year of growth and award wins for Machine_
Although the last two years have impacted the advertising industry, Machine_ has built on a record-breaking 2021 with an even more successful 2022 - growing in staff complement and winning clients as well as multiple awards across the board. 19 Dec 2022 Read more

Machine_ wins multiple awards for Sanlam at SA Publication Forum Awards
Machine_'s content marketing team took home multiple wins and awards at the 2022 SA Publication Forum Awards for work with its long-standing clients, Sanlam and Sanlam Reality. Wins included Website of the Year, Email Newsletter of the Year, Digital Publication of the Year and Excellence in Communication. 1 Dec 2022 Read more

Emerging talent share their experience of working at Machine_
An inside scoop into how creative agency Machine_ run their internship programmes and development initiatives. 21 Nov 2022 Read more

Machine_ wins 9 New Gen 2022 awards
On 29 September, Machine_ won nine awards at the 2022 New Generation Social & Digital Media Awards, for several clients within the stable. 5 Oct 2022 Read more

Machine_ CPT MD Robyn Campbell wins 'Womxn Advocate of the Year'
On Friday 30 September 2022, Machine_ hosted an IAB South Africa Connected Womxn event, which awarded incredible industry trailblazers and leaders for the transformative work they do, including our CPT MD Robyn Campbell who was awarded the 'Womxn Advocate of the Year' recognition of excellence in driving the advancement of other women in their organisation and across their industry. 4 Oct 2022 Read more

Machine_ notches up 15 finalist spots at this year's Bookmark Awards
The IAB SA has just announced the finalists in the 14th annual Bookmark Awards - and creative solutions agency Machine_ is thrilled to announce that they have received 15 finalist spots. 12 Jul 2022 Read more

Machine_ wins Setanta Institute, an education solutions client
Creative solutions agency Machine_ is diversifying their client compliment with another pitch win, this time with cutting-edge, education solutions business, Setanta Institute. The institute, which originated in Ireland, offers services for undergrads and postgrads in the area of human performance, through blended learning. Around 80% of Setanta's internationally accredited programmes run as interactive online lectures, complemented by practical workshops delivered in locations across the world. 11 Jul 2022 Read more

Machine_ celebrates another PepsiCo SSA pitch win
In September 2020, creative solutions agency Machine_ was awarded the PepsiCo sub-Saharan Africa (SSA) snack brand portfolio, after beating out other digital agencies with a successful NikNaks pitch. The PepsiCo snack portfolio included NikNaks, Simba, Doritos and Lay's. 11 Apr 2022 Read more

Machine_ appoints new creative leadership in Cape Town and doubles down on the importance of culture, creativity and cultivating talent
Creative solutions agency Machine_ adds fresh creative blood to their growing Cape Town team as they welcome industry mover and shaker Jabulani Sigege. Sigege will take over from PJ Eales as executive creative director as of 1 November. After almost seven years at the agency, Eales moves onto a new challenge at fintech start-up Ozow. 11 Nov 2021 Read more

Machine_ converts 5 Golds, 7 Silvers and 6 Bronzes at the SAPF Awards 2021
At the SA Publication Forum Awards 2021, Machine_ has scooped up an impressive 5 Gold, 7 Silver and 6 Bronze awards, dominating across most categories. 8 Nov 2021 Read more

Machine_ unpacks how to harness TikTok for your brand
Every social media platform has its crowd, but TikTok has taken all crowds in the social media scene by storm. When the platform first launched in 2016, no one could have predicted the bewildering impact it would have worldwide just five years later. 8 Oct 2021 Read more

Machine_ sees 3 top talents selected to judge at the 2021 Bookmarks Awards
The 13th annual IAB SA Bookmark Awards has recently announced its 2021 jury panels and their respective chairs. Machine_ is thrilled to see three of our top talents selected to judge at this prestigious award show. 23 Apr 2021 Read more

The launch of The Forge by Machine_ unlocks a world of opportunities for young creative talent
Machine_ launches The Forge, an initiative that will find, nurture and empower young creative talent and equip them with all the tools necessary for a career in advertising and communications, including a full bursary to a top creative school. 22 Feb 2021 Read more

Machine_ appointed lead digital creative agency for PepsiCo SSA snack portfolio
Machine_ has been appointed as the local digital creative agency for PepsiCo's snack portfolio, including Nik Naks, Simba, Doritos and Lays. 10 Feb 2021 Read more

Machine_ wins Gold at the International Content Marketing Awards
Machine_ won Gold at the prestigious International Content Marketing Awards for Best Use of Innovative Technology. The accolade celebrates Machine_'s bespoke digital storytelling experience, StoryStackr, showcased by its use for Sanlam Connect, a fully interactive digital magazine it creates for Sanlam. 9 Dec 2020 Read more

Machine_ wins Absolut Vodka digital account
Machine_ and Pernod Ricard have a long standing relationship that dates back to 2015. After such a rewarding journey, Machine_ is thrilled to have a brand as iconic as Absolut Vodka be part of their Pernod Ricard portfolio. 25 Nov 2020 Read more

Machine_ wins 5 content marketing awards including Best Digital Publication & Editor of the Year
Machine_ has taken home five awards and seven runner-up accolades at the 2020 SA Publication Forum Awards. The awards recognise Machine_'s specialist content marketing work with RCS, Sanlam and Sanlam Reality, the loyalty programme of the Sanlam Group and its strategic partners. 20 Nov 2020 Read more

Machine appoints strong women-led leadership team
Award-winning brand experience company Machine is set to move into the future with the appointment of two phenomenal women to the top management team. Robyn Campbell takes the reins as managing director, while Lindsey Rayner joins the Joburg team as managing partner. 6 Mar 2020 Read more

Sanlam appoints Machine as its internal communications partner
Sanlam Group has appointed brand experience agency Machine as its internal communications partner to deliver communications to its 30,000+ staff and key stakeholders across the continent. 3 Dec 2019 Read more

Machine celebrates Sanlam Reality's win at inaugural Loyalty Awards South Africa
At the very first Loyalty Awards South Africa, Sanlam Reality - the loyalty programme of the Sanlam Group - has taken home the coveted award for Best Use of Data Analytics/CRM Application. For seven years, Sanlam Reality has partnered with brand experience agency Machine to drive its communication and content marketing strategy, as well as digitally transforming its marketing and communications function, to harness big data for meaningful CRM. 18 Nov 2019 Read more

Machine MD appointed to Publicis Worldwide Team
Machine MD and Chief Creative Officer Gareth McPherson has been appointed to the Publicis Worldwide Team, as a member of the Management and Creative committees. Gareth joins a talented group of leaders selected from within the sizeable network of creative agencies of the Publicis Groupe, who provide valuable insight and guidance to the rest of the network. 21 Oct 2019 Read more

THE Glenlivet makes history with first-ever takeover of Business Day
What would convince South Africa's leading daily business read to allow a brand to take over its front page for the day? Only a celebration with THE finest single malt whisky... 17 May 2019 Read more

Pernod Ricard calls on Publicis Machine to shake things up in the Scotch whisky category
When Pernod Ricard, one of the largest distributors of leading premium spirits brands in South Africa, decided to shake things up a little within the Scotch whisky category, it called on strategic and creative partner, Publicis Machine, to take on the challenge - awarding its longstanding agency the iconic Chivas Regal whisky brand to manage. 10 May 2019 Read more

Publicis Machine's 'leave no trace' approach to Sealand launch campaign resonates
When hot local upcycling brand Sealand wanted to use the opening of its new store to entrench the brand's philosophy of treading lightly on the planet, it turned to Publicis Machine to re-invent the traditional invitation. 2 May 2019 Read more

Publicis Machine's Martell Cognac VS Single Distillery influencer campaign connects
How do you get the attention of the smoothest crew in town? Those to whom cool comes easy, on whom success rests comfortably and with whom both people and brands want to mingle? The 'influencers' who create new trends, the trailblazers who carve new paths, the modern-day leaders with too many followers to count... 3 Sep 2018 Read more

New appointment announcement: Neal Farrell, MD of Publicis Machine Cape Town
What has your journey with Publicis Machine entailed until now?

In 2012, I took the leap from the safety of my position as a salaried employee, to co-found content marketing start-up Narrative. I had been in owned media publishing for two decades and every-where you looked, content marketing was a hot agenda item. As someone who has always leaned towards starting up new ventures, I knew that it would be wise to do this where the market trend was up. Some five years later, Narrative is a successful specialist agency within the Publicis Machine stable.
 15 Sep 2017 Read more

Publicis Machine creates Stones Pool Table BOT - a clever idea and brilliant business solution
For too long, advertising agencies have been stuck in an advertising silo, working as a supplier on what can be a long, complicated, and costly chain. Briefs are handed over, ideas are exchanged, advertising campaigns are produced. 17 Aug 2017 Read more

Publicis Machine takes Bronze at Cannes for Biral Spiral radio advert
Leading South African integrated communications agency Publicis Machine scooped Bronze at the Cannes Lions awards in the radio category this year for its Biral Spiral radio advert - "Gym Boy". The spot is one of three created for this campaign that quite literally had listeners catching their collective breaths, and almost simultaneously reaching for their tranquilisers. Which is exactly the desired effect. 5 Jul 2017 Read more

Publicis Machine team raises R60,000 to help top learners graduate
What could be more important than investing in the education of two bright youngsters who could well be among the future leaders of our country? 5 Dec 2016 Read more

Publicis Machine gears up with Mercedes-Benz win
Publicis Machine has just won the hotly-contested Mercedes-Benz Cars Digital/CRM account and already the talented team is gearing up to elevate the digital footprint of this powerful global brand. Mercedes-Benz Cars is a division of Mercedes-Benz South Africa and MBFS, a wholly-owned subsidiary of MBSA. 17 Nov 2016 Read more

Singita gets the nod from Vanity Fair magazine
The Singita Group has always been synonymous with luxury, and its 12 bespoke lodges and camps in five wilderness regions across three African countries are regularly featured in premium travel and lifestyle magazines. It recently received a nod from haute couture when Vanity Fair featured a set of bespoke luggage tags in its annual travel issue, placing the group firmly on the international fashion travel map. 1 Apr 2016 Read more

Publicis Machine wins the sought-after 1st for Women Insurance account
Publicis Machine is ecstatic to announce that it has officially been appointed the advertising agency on the 1st for Women Insurance account. This announcement follows an intense three-stage pitch process. 15 Oct 2015 Read more

PSG invests its brand equity in Publicis Machine
Leading financial services group PSG has entrusted its brand health to Publicis Machine, appointing the agency as its ATL and digital partner, effective 1 March 2015. 12 Jun 2015 Read more

Publicis Machine launches Newsdesk
The advent of social media has brought with it a million new ways for brands to interact with consumers, but also a million new ways for consumers to interact with brands - some positive, but far too many with the potential to cause irreparable damage if they are not dealt with timeously. 25 Mar 2015 Read more

Corporate and Investment Banking from Barclays Africa banks on Publicis Machine
Publicis Machine is proud to announce that it has won the Barclays Africa Corporate and Investment Banking business, and been officially appointed to manage below-the-line (BTL) communications on this prestigious account for the next three years. 24 Feb 2015 Read more

Digital triumvirate to drive Publicis Machine
Just one month following the much-talked-about acquisition and subsequent merger, digital powerhouse Publicis Machine has added two of the country's top digital minds to bolster its already formidable team. 11 Nov 2014 Read more

Drinking Miller Genuine Draft just got more rewarding
If bankers can reward you for using their bank, why shouldn't beer brands reward you for drinking their beer? That's the message from Publicis Machine, which recently initiated South Africa's first always-on rewards programme aimed at beer drinkers, in collaboration with Miller Genuine Draft. 1 Oct 2014 Read more

Jaguar Land Rover selects MACHINE for BTL and dealer marketing account
The move marks another win for the award winning integrated agency 10 Jun 2014 Read more

MACHINE gathers momentum
MACHINE, AdReview's Breakthrough Agency of the Year 2013, keeps gaining momentum, appointing new staff members to ramp up its Jo'burg presence and boost its creative credentials to ensure that it always provides its ever-growing client list with the best possible service in the industry. 18 Mar 2014 Read more

MACHINE creates the perfect showcase for the new Prima Toys website
In this age of massive consumer choice, nothing intimidates a shopper more than a fully-stocked toy store. Filled to bursting with enough colourful critters to stock a national zoo, more building bricks than it took to build the great pyramids, and a wider variety of dolls and miniature figurines than you'd find on a film set for Gulliver's Travels, they are enough to frighten even the toughest mom. 20 Feb 2014 Read more

MACHINE innovates with engaging and quirky take on a corporate gift
MACHINE, AdReview's Breakthrough Agency of the Year, has once again proved its mettle with its latest project for Habari Media. 28 Nov 2013 Read more

Andy Gilder from MACHINE wins Best Digital Strategist at the 2013 Bookmarks
The country's leading minds in digital judged Andy Gilder, MACHINE's head of Group Digital Strategy, South Africa's Best Digital Strategist at the 2013 Bookmarks in Cape Town on Thursday night. 25 Nov 2013 Read more

MACHINE toasts another win!
The team at MACHINE is drinking a well-deserved toast to yet another victory, having won the Miller Genuine Draft BTL account in a competitive four-way pitch. This sees MACHINE complete a trio of hot wins after snagging both the Nando's digital account and integrated project work for Adidas. 16 Oct 2013 Read more

Another hot win for MACHINE
MACHINE, AdReview's Breakthrough Agency of the Year 2013, can't help but crow about its latest account win: Nando's digital. 15 Oct 2013 Read more

MACHINE runs away with two adidas campaigns
MACHINE, AdReview's Breakthrough Agency of the Year 2013, has hit the final quarter of 2013 running - having just won two projects from adidas South Africa in a competitive pitch. 14 Oct 2013 Read more

MACHINE adds more cogs to the Joburg wheel
MACHINE, the 2013 Ad Review Breakthrough Agency of the Year, continues to grow from strength to strength, prompting an upstaffing to bolster the already formidable team in the Johannesburg office. 13 Aug 2013 Read more

Hot on the heels from their success at the AdReview awards, top integrated agency MACHINE has been awarded a prestigious Silver Design Lion at Cannes for their Marmite blogger campaign. 26 Jun 2013 Read more

MACHINE takes home the honours at AdReview Awards
MACHINE was announced as one of the big winners at the annual AdReview Awards on Thursday last week, bringing home two coveted awards: Breakthrough Agency of the Year; and Advertising Achiever of the Year for Machine CEO, Adrian Hewlett. 28 May 2013 Read more

MACHINE launches integrated Weet Bix campaign
Award winning agency MACHINE has launched their fully integrated Weet-Bix campaign which was created to get South African youth to reconnect with the trusted cereal brand. 3 Apr 2013 Read more

MACHINE, the award-winning integrated below-the-line agency, recently acquired the digital accounts for Appletiser, Citroen and Tiger Brand Beverages, as well as the full through-the-line accounts for ADDIS and Habitat for Humanity. 13 Dec 2012 Read more

MACHINE creates Marmite magic with ingenious Halloween campaign
MACHINE recently launched this year's ingenious Marmite Halloween tactical campaign, 'Don't be afraid of the Dark', which encourages people to be brave and try the original dark stuff, because there really isn't anything to be afraid of. 12 Nov 2012 Read more

MACHINE celebrates Loeries success
MACHINE's success at the Loeries has firmly established the agency as a formidable force on the advertising landscape. 2 Oct 2012 Read more

Big Wednesday
Big Wednesday, the ATL division within Machine, recently launched their viral Marmite campaign which immediately trended on Twitter SA and increased traffic to the website. 13 Jun 2012 Read more

Answered Insights, the online market research specialists, have launched a revolutionary mobile research tool giving marketers top line strategic insight into the emerging market. 11 May 2012 Read more

Big Wednesday
Machine wins first Clio Award
Machine's above-the-line division, Big Wednesday, has been awarded a coveted Clio statue at the 2012 Clio Awards in New York, a global awards competition for advertising, design and communications. 10 May 2012 Read more

Domino, the social media specialists, have partnered with Southern Comfort South Africa to execute a social media campaign aimed at increasing Southern Comfort's fan base and encourage increased engagement on the brand's Facebook page ( 20 Sep 2011 Read more

Big Wednesday
Big Wednesday creates witty multilingual comic campaign for Ad:Dynamo
Big Wednesday, integrated advertising specialists, recently created a unique comic format campaign for Ad:Dynamo, a pay-per-click advertising business which matches ads to contextually relevant online editorial. 5 Aug 2011 Read more

Domino partners with iconic lovebrand, Marmite
Domino, the social media specialists, have successfully partnered with Marmite and integrated agency Big Wednesday to ensure this iconic brand remains in touch and engaged with South African consumers. 23 May 2011 Read more

Chrysler South Africa contracted Domino, the social media specialists, to execute a social media campaign which would increase awareness and social advocacy for the new Jeep Grand Cherokee, as well as promote test bookings, and conduct market research on what car colours their consumers preferred. 13 May 2011 Read more

Big Wednesday
Big Wednesday, the Cape-based integrated advertising agency which launched just under a year ago, has acquired yet another blue chip account, Triumph International South Africa account. 3 Sep 2010 Read more

Big Wednesday
Big Wednesday sponsors Integrated Campaign at the recent Bookmarks Awards
Big Wednesday, the newly-formed fully-integrated advertising agency, recently sponsored the Integrated Campaign category at the Bookmarks Awards, South Africa's exclusive platform for digital publishing and advertising. 2 Dec 2009 Read more