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GfK South Africa Press Office
GfK. Growth from Knowledge.
For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organisational effectiveness of our clients and partners. That's how we promise and deliver "Growth from Knowledge".
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Transform customer experience with AI-powered intelligent decision-makingArtificial intelligence (AI) is fast becoming an essential tool for every organisations globally. Whether your business is scaling up, building resilience or trying to boost profit margins, AI has a vital role to play in today's decision-making process. Companies across sectors in South Africa are seeking a competitive edge and greater efficiency in this time of uncertainty. In the wake of the pandemic, every organisation wants to extract the right signals from the noise to make better decisions, faster. 30 Nov 2021 Read more

Maximising data driven business growth: GfK launches AI-supported intelligence platform "gfknewron" in South Africa
  • Innovative market, consumer and brand intelligence platform combines data, analytics, and AI-powered forecasts
  • New platform offers guidance for strategic planning and predictions in one interactive source 10 Nov 2021 Read more

  • gfknewron 2.0: Exciting new features to boost product revenue and take market shareAI-enabled features give better predictions at speed in highly unpredictable landscapes 7 Apr 2021 Read more

    Black Friday period shows disappointing growth for technical goods retailSouth Africa's technical consumer goods market sees subdued spending as consumers weigh up each purchase carefully, trade up for better value and make strategic purchases for the home. 23 Dec 2020 Read more

    Black Friday trends: Major appliances and click-and-mortar to thriveTechnical consumer goods market softens in September as retailers and consumers prepare for year-end blowout; e-commerce to grow 169% post-pandemic. 20 Nov 2020 Read more

    Device penetration rises in South Africa as digital becomes the new normalTechnical Consumer Goods market to bounce back in Q4 on the back of Black Friday specials 3 Nov 2020 Read more

    GfK research: Lockdown gives South Africa's online consumers an opportunity to prioritise what really matters52 percent increased their time on leisure activities and only 47 percent could work from home 21 May 2020 Read more

    Kali MoahloliWith less than two months to go before Black Friday (29 November), South African retailers are scrambling to get their stock, websites and deals ready for the big day. Most will be hoping for a repeat of the success they have enjoyed over the past three years, with November growing into the second-biggest retail month for the technical and durable goods sector on the back of Black Friday shopping. 15 Oct 2019 Read more

    6 reasons tech and durable brands need a 360° view of their retail partners' businessTo stay ahead of the game as a consumer technology or durables brand or distributor, you need to excel at managing your retail relationships. That demands that you gain a 360° view of your retail partners' business - not just how your products sell in their stores, but also how competitors perform. With access to precise data for individual retailers, you can collaborate with them as an informed partner. 1 Oct 2019 Read more

    Health innovation is an opportunity for South African brands across multiple industriesWith government striving to pass legislation to create a National Health Insurance (NHI) scheme to serve all South Africans, the country's health and wellness market is in flux. Along with the global trends reshaping the sector, this is a recipe for massive change and disruption that could have wide implications for consumer brands in every segment. 25 Sep 2019 Read more

    GfK Consumer Journey blends POS data and consumer insights to offer a complete view of the path to purchaseGfK South Africa has launched its Consumer Journey solution, one of the first offerings in the local market to give brands and retailers in the technical goods and consumer durables industries a complete view of the online and offline consumer path to purchase. GfK Consumer Journey combines social media listening, survey data and client point of sale (POS) data to offer a holistic picture of South African consumers' purchase behaviour and decisions. 17 Sep 2019 Read more

    Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the fullPerceptions that gamers are predominantly young, geeky, and male persist, despite the reality that playing videogames has become mainstream. 2 Jul 2019 Read more

    Smartphone revenues grow 3% in Q1 2019 - GfK point-of-sales dataLacklustre growth for South Africa's technical goods market as smartphone unit sales fall 28 May 2019 Read more

    5 ways digital technology is reshaping the needs and expectations of South Africa's young consumersWe're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind. As centennials - or Generation Z - move into the workforce and become the next wave of consumers, brands will need to rethink many of their assumptions about what customers want. 30 Apr 2019 Read more

    A complex, multi-layered video ecosystem is taking shape in SA as consumers flock onlineYouTube dominates the free online video segment in South Africa, with nearly nine out of 10 connected, urban consumers regularly accessing free video on YouTube and just under half watching YouTube videos every day. 17 Apr 2019 Read more

    South African smartphone sales rise 7.2% in 2018 despite Q4 downturnPanel television sales enjoy strong momentum for the quarter and the year 22 Feb 2019 Read more

    If 'toxic' was the word of 2018, could 'trust' be the word for 2019?The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment and show that they are driven by a higher purpose than making money. 24 Jan 2019 Read more

    Smartphone sales growth stalls while panel TVs soar during Black Friday week 2018 - GfK dataPanel television sales soared in South Africa during Black Friday week, climbing by 66% to just over 93,000 units when compared to the same week in 2017, according to point of sale tracking data from GfK South Africa's Weekly Monitor. This builds on the 47% growth over 2016 recorded during the week of Black Friday in 2017. 13 Dec 2018 Read more

    South African smartphone unit sales rise 16% in Q3 2018 as consumer tech market shows resilienceSouth Africa's technical consumer goods market enjoyed a boost from strong sales of telecom devices in the third quarter of 2018, with smartphone sales rising by around 16% to 3.15 million units in Q3 of 2018 compared to the same quarter last year and smartphone revenues expanding by 19% over the same period. The overall technical goods market grew in value by 6.9% for Q3 2018 when compared to Q3 2017, according to point of sale data from market research firm, GfK South Africa. 22 Nov 2018 Read more

    South Africa's new generation of dads are cool, committed and in chargeToday's South African dad is different from dads of the past. Better educated and with more earning power than his grandfather or even his father, he is carving out a new social standing and position in the family. 16 Nov 2018 Read more

    SA brands start the countdown to Black Friday 2018The days are getting longer and hotter, suburban South Africans are firing up their braais and the malls will soon be filled with the sounds of Boney M. Yes, it's nearly time for the festive shopping season, preceded by Black Friday, an imported tradition that South African shoppers have made their own. With less than a few weeks to go before Black Friday on 23 November, technical goods retailers and manufacturers are scrambling to get ready. 24 Oct 2018 Read more

    South Africans browse on their smartphones, then purchase in a storeTwo-thirds of connected consumers use their smartphones in their purchase journeys 28 Sep 2018 Read more

    Smartphones and panel TVs lift South Africa's consumer tech market in Q2 2018Revenues in South Africa's technical consumer goods market climbed 8% year-on-year in the second quarter of 2018, boosted by a 16% rise in the telecommunications sector and a 17,4% increase in small domestic appliances, according to point of sale data from market research firm, GfK South Africa. The data also shows that the major domestic appliances and consumer IT segments grew by 3% and 6.6% respectively. 11 Sep 2018 Read more

    Technical goods revenues soar at SA malls, despite mall proliferation and rise of online shoppingThe launch of Midrand's Mall of Africa in April 2016 has helped to lift average quarterly revenue from technical goods across major shopping malls in Midrand, Pretoria and Johannesburg by more than 50%. This indicates that South Africa's richer and more densely populated urban areas have yet to hit saturation point for new shopping developments. 21 Aug 2018 Read more

    Brands should add to working moms' sense of wellbeing rather than contribute to their anxietyWith unemployment rising in South Africa and slow economic growth, our country's households are under enormous pressure. The working moms who form the backbone of the nation are taking strain as they seek to manage the needs of their households and the demands of their jobs. 8 Aug 2018 Read more

    A cross-media view of the customer is the key to marketing successThink about your customer, walking into work with a smartphone in one hand and a briefcase in the other. He or she may be wearing a pair of jeans from a brick-and-mortar store, purchased on account using a store club card, and a jacket acquired on special after seeing a TV ad for a winter sale. 11 Jul 2018 Read more

    Online sales of technical consumer goods soar as South Africans seek bargainsE-commerce retailers grew their share of the South African technical consumer goods market by 52% in 2017, accounting for 6.9% of total consumer spending by rand value for the year. This means they have nearly doubled their share of the market since 2015, according to research from GfK South Africa. 21 Jun 2018 Read more

    Linear broadcasting's share of screen time shrinks as SA tunes into free and paid digital videoGfK launches its annual ViewScape study in Africa, showing how the rise of digital platforms is transforming consumers' viewing habits 3 May 2018 Read more

    Rachel ThompsonSouth Africa's young people - those aged below 35 years - make up 66% of the country's population. They're rapidly changing the workplace with their search for purpose, the consumer landscape with their demands for authenticity and personalisation, and society at large with their belief in social justice. Brands need to understand what makes them tick to secure a long-term future for their businesses. 19 Apr 2018 Read more

    Smartphones shine in a difficult year for South Africa's consumer technology sectorSmartphone unit sales in South Africa climbed by around 21% in 2017, even as South Africans reduced their spending in most categories of the consumer technology market, according to point-of-sale data from market research firm, GfK South Africa. Storage, media-streaming device, and speaker retail sales also saw healthy growth last year, while tablet computer, desktop computer and mobile computer sales experienced sharp declines. 23 Mar 2018 Read more

    A five-step plan to maximise media effectiveness and drive salesThe media channels brands have at their disposal for marketing are growing more complex by the day; so is the consumer's path to purchase. To maximise media effectiveness and return on investment (ROI), marketers need an accurate way to measure the sales impact of below-the-line (BTL) and above-the line (ATL) media in a fragmented and complex landscape. 27 Feb 2018 Read more

    Five consumer spending trends to watch out for in 2018South African retailers and manufacturers face a significant shift in how consumers behave over the next few years, as economic conditions tighten, consumer confidence falls and internet shopping takes off. Our research shows that many South Africans are fearful about the future, with 46% saying they are not very or at all confident about the future. 7 Feb 2018 Read more

    The winning brands in 2018 will get their competitive edge from memorable customer experiencesConsumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different. Online shopping, commoditisation of once-expensive goods like smartphones, and a craving for simplicity among consumers are all factors that are helping to drive this trend. People increasingly agree that the thrill of a purchase fades quickly, but the memory of a great experience lasts a lifetime. 16 Jan 2018 Read more

    Consumer electronics sales soar in South Africa during Black Friday weekSouth African retailers saw strong sales during the week of Black Friday this year. Panel television unit sales experienced 47% growth and smartphone sales leaped 63% compared to the same week in 2016, according to point of sale tracking data from GfK South Africa. The value of panel televisions sold during the week was up 41% over the comparable week in 2016, while the value of smartphone sales climbed by 34%. 8 Dec 2017 Read more

    Smartphone sales in SA rise 28% as average selling price fallsSouth African smartphone sales climbed 28% year-on-year to three million units in the third quarter of 2017, while basic mobile phone sales were up 6% to 1.6 million units for the same period, according to point-of-sale tracking data from GfK South Africa. Smartphone revenues were up 27% compared to the same quarter in 2016, as the market accelerated its transition from basic phones. 22 Nov 2017 Read more

    Helping connected consumers to navigate your path to purchaseSouth African consumer brands, like their counterparts in other parts of the world, face an uphill battle in meeting the growing expectations of their customers. They operate in a world where consumers continually want more convenience, more choice, lower prices and a better experience. 26 Oct 2017 Read more

    Capturing the Generation Z opportunitySouth Africa has a youthful population, with more than 66% of our people below 35 years old and 41% younger than 21 years old. Marketers who want to ensure the longevity of their brands and win the consumer of the future thus need to come to grips with what the under-21s - Generation Z - want and value. 11 Oct 2017 Read more

    Smartphone and notebook sales hold up in competitive South African market, but tablets experience sharp declineRetail growth in South Africa's mobile computer market has flattened out, though the market is performing reasonably well considering the tight economy, according to point of sale data from market research firm, GfK South Africa. However, the media tablet market has shrunk by about 40% in the first half of 2017, while smartphones continue to boom. 28 Sep 2017 Read more

    How to supercharge ROI from your retail marketingAs a retail or manufacturing marketer in today's competitive landscape, you need a sophisticated understanding of which activities are driving your bottom line as well as how shoppers experience your product in context if you are to grow your business. 14 Sep 2017 Read more

    South Africa's township residents are driven by a sense of social duty and a deep-rooted cultural heritageNew GfK research reveals how brands can connect with people in townships by aligning with their values 30 Aug 2017 Read more

    Converting browsers into buyers: the number one challenge for retailers and manufacturers in SAThe South African non-food retail market is under growing pressure. Manufacturers and retailers face significant declines in sales volume and value as their markets mature, as the weakness of rand diminishes spending power and as a difficult economy erodes consumer confidence. 15 Aug 2017 Read more

    Sluggish economy dampens demand for small domestic appliances in South Africa
    • Value of market falls 17% to R3bn in 2016
    • Low-cost local brands to grow at expense of premium multinational brands
    • Coffee machines and juicers to sell well as SA embraces healthy lifestyles and at-home dining
     3 Aug 2017 Read more

    GfK becomes newest member of IAB South AfricaGerman-owned global research giant, GfK, joins IAB South Africa in support of the local digital industry 5 Feb 2016 Read more

    Hidden market forces cause new products to flopGreat products are floundering because suppliers don't know enough about their markets. As many as 75% to 80% of new products and services flop, according to research firm GfK. A lot of these innovations fail because suppliers lack vital knowledge about their markets. 7 Jul 2015 Read more

    GfK is expanding its radio audience measurement (RAM) services to countries in the Asia Pacific region. 18 Nov 2014 Read more

    How FUNDI will help your small business thriveNew app launched to assist small businesses 27 Jun 2014 Read more

    GfK (SA) welcomes Joe Boniaszczuk to the role of Director of Marketing Sciences. 26 Oct 2012 Read more

    GfK acquires South African market research company GlobalEDGE Marketing Consultants. 5 Oct 2012 Read more