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One global family, positively provoking growth for our clients and our people. #GrowFearless Bound by our Purchase Journey obsession we help clients translate audience behaviors and insights into smart decisions today, for a prosperous tomorrow.
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The power of a healthy working environmentI've worked in media for many years, and I've had my fair share of different working environments at agencies both big and small. But it was only when I joined Wavemaker that I realised that the key to getting people management right lies in creating a sense of family, and respecting and prioritising diversity and inclusion. 3 Sep 2021 Read more

Tips on managing mid-year fatigueThere's no denying it: I'm absolutely in love with media and marketing. But that doesn't mean it isn't a very demanding industry. If you don't prioritise taking care of yourself, the stress of working in this field can, ultimately, take its toll on your physical and mental health. 16 Aug 2021 Read more

One size doesn't fit all: Advice for brands seeking to access the African marketWhen entering a new market, brands have to do a lot of intensive research. They need to test the market thoroughly to see how their brand will perform, examine consumers' habits, assess their local competitors and decide how best to make their mark. It's never an easy journey. This process can be particularly challenging in the African market, which many brands, especially global brands, battle to access. 12 Aug 2021 Read more

Wavemaker's business unit director shares her top tips on working with global brandsOver the years, Cheryl Dube has worked as a strategist on a variety of brands. The most challenging and rewarding experiences she's had during this time, she says, have been in the work she's completed on global brands. Here are some of the critical lessons she's learnt along the way. 27 Jul 2021 Read more

Huawei and Wavemaker launch a new, innovative digital advertising platformMultinational technology company Huawei has partnered with Wavemaker South Africa, the regional division of the world's fifth largest media company, to roll out Huawei Ads. Huawei's new advertising platform is disrupting a space that has seen little disruption in recent years, with monoliths largely dominating unchallenged. 14 Jul 2021 Read more


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