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Wavemaker's business unit director shares her top tips on working with global brandsOver the years, Cheryl Dube has worked as a strategist on a variety of brands. The most challenging and rewarding experiences she's had during this time, she says, have been in the work she's completed on global brands. Here are some of the critical lessons she's learnt along the way. 27 Jul 2021 Read more

Huawei and Wavemaker launch a new, innovative digital advertising platformMultinational technology company Huawei has partnered with Wavemaker South Africa, the regional division of the world's fifth largest media company, to roll out Huawei Ads. Huawei's new advertising platform is disrupting a space that has seen little disruption in recent years, with monoliths largely dominating unchallenged. 14 Jul 2021 Read more

Does Youth Day really matter today?It is 45 years later after students marched in Orlando, Soweto against an unjust system. Is the struggle still the same or has anything changed? How is the celebration of this day relevant to the youth of today? 30 Jun 2021 Read more

Merissa Himraj appointed as managing director of Wavemaker South AfricaWavemaker South Africa is delighted to announce the appointment of its new managing director, Merissa Himraj. 2 Jun 2021 Read more

Everything you know about digital reach is wrongIn its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. And don't get me wrong, driving engagement, building affinity, and delivering on conversions are also crucial objectives, but they deliver much better results when they are underpinned by an approach that focuses on reaching the right audience, in the most cost-effective way. 6 May 2021 Read more

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