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Ask Afrika Press Office
We believe that research is done for the greater good - through market research, we help companies and brands identify opportunities within their business to enable sustainable growth.
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SA's follow through on their plans to shop Black Friday specialsSouth African customers have followed through with their intention to make the most of the Black Friday specials with 75% of research firm Ask Afrika's Power Panel sample making purchases on Friday and over the weekend. 1 Dec 2021 Read more

SA's won't stay away from Black Friday like they did from local government electionsThere is light at the end of the tunnel for retailers given 77% of consumers1 are gearing up for Black Friday shopping this year with only 10% saying they will not be shopping up a storm. The two main reasons provided by consumers for not participating in Black Friday deals is not having money to spend this year or simply never participating in Black Friday deals. 17 Nov 2021 Read more

For richer or poorer - financial habits are not determined by size of walletGiven the rapid rate of change in the last 18 months, what has become increasingly evident is that a number of long-held assumptions about consumer behaviour is no longer true. Target Group Index (TGI) data reveals that income and particularly disposable income levels have shifted significantly as consumers spend and even think about money differently. 14 Oct 2021 Read more

Marketers turn to stable research in the midst of large consumer changesThe consumer landscape has been inexorably altered by the Covid-19 pandemic which has meant that brands and businesses have had to adapt to new consumer habits while at the same navigating through a labyrinth of complex challenges. More than ever before, current, relevant and credible data is key to business decision making. 12 Oct 2021 Read more


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Tel: +27 (0)12 428 7400
www.askafrika.co.za