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KLA is an intelligence and insights agency that helps our clients solve key strategic business questions.
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KLA Market Research opens a London officeKLA Market Research is delighted to announce the opening of a London office headed up by consumer insights specialist, Lyndsay Mac Dougall, who has rejoined the KLA team. Dougall's career spans over 25 years, during which time she has worked with a diverse range of clients and industries in the UK, South Africa and Africa. 28 Apr 2020 Read more

Mining for gold: How to unlock surprising insights to drive brand innovationAs with most sectors and professions today, consumer insights and marketing professionals are under pressure to reinvent their solutions and drive brand innovation - as well as longevity. For those within the consumer insights sphere, there is a growing need to discover ways to unlock the more unexpected or surprising insights, and hence provide brands and businesses with much needed competitive advantages. Often, surprising insights are found when consumers feel comfortable to express themselves, and from probes or questions that researchers may not have originally planned to ask. But can the profession rely simply on bouts of spontaneity - and the occasional moment of inspiration - to uncover these insights? Additionally, how can we ensure that research yields surprising insights every time? 21 Apr 2020 Read more

Embracing human complexity to drive brand innovationIn today's fast-paced, digitally driven world, we are constantly under pressure to simplify and streamline our views, sentiments and beliefs. Indeed, in the age of the emoticon, complexity and depth of meaning or emotion is shunned in favour of speed and easily digested information. 30 Mar 2020 Read more

Can AI play a leading role in SA consumer market research?Artificial intelligence (AI) technology is poised to transform almost every sector of business and industry. 6 Feb 2020 Read more

SA consumers not cutting back on holiday season spending despite downturnDespite the gloomy economic news (the economy contracted by 0.6% quarter on quarter between July and September) SA consumers appear to be determined to make the most of the holiday season. On average, South Africans are budgeting to spend R17,782 on entertainment, travel and gifts over the holiday season, according to a recent survey by market research firm KLA (the survey was conducted amongst 500 South Africans on KLA's Your View Panel). Notably, the survey revealed that 78% of South Africans anticipate spending more - or the same - as they did over the 2018 holiday season. The results are somewhat surprising, given that almost two thirds of consumers surveyed are feeling the pressure on their disposable income. Interestingly, local holiday budgets are aligned with the average intended spend of Americans (US$1,284 which equates to R18,236), according to the PWC Holiday Outlook Report 2019. 12 Dec 2019 Read more


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