In 1938, French colonial authorities in what is today Mali started on an ambitious infrastructure plan to transform the desert into an area of agricultural production. Water was diverted from the Niger River through a canal system to enable irrigation on over one million hectares of fertile land. Eventually covering over 100,000 hectares, this project is still one of the largest irrigation schemes in Africa.ByTom Higginbottom, Roshan Adhikari and Timothy Foster
The Reeperbahn Festival International Pan-Africa digital event will be held from 31 May to 3 June. The festival is held in partnership with the Music In Africa Foundation (MIAF) and supported by the German Federal Foreign Office.
The B2B music conference will feature panel discussions, keynote addresses, insightful digital company visit, matchmaking sessions and a hybrid showcase experience with European and African artists. Additionally, a songwriting camp organised by Roba Music Publishing will connect authors, producers and artists from both continents a week before the event.
The MIAF has played a curatorial role in the programme, of which the showcase experience and music industry discussions will be available for the public to view.
The showcase programme will feature Tems (Nigeria); Awa Khiwe (Zimbabwean-born artist based in Germany); Kelvyn Colt (of Nigerian-Germany descent); and Yugen Blakrok (South Africa), with the performances broadcast via the Music In Africa Facebook page on 31 May from 8pm CAT.
The second day of Reeperbahn Festival International Pan-Africa will be dedicated to discussion sessions with respected professionals currently working in the African music and entertainment industry, including Boomplay Tanzania general manager Natasha Stambuli; Aristokrat Group founder and CEO Piriye Isokrari (Nigeria); International Federation of the Phonographic Industry regional director for sub-Saharan Africa Angela Ndambuki (Kenya); Daju founder Hannah Shogbola (UK); musician and producer Muzi (South Africa); Lynx Ghana CEO Richie Mensah (Ghana); festival producer Yemisi Mokuolu (UK); and AfroNation executive producer Ruddy Kwakye (Ghana).
The discussions will begin at 2pm CAT on 1 June and take a detailed look at the various areas of the African music industry, including its live music platforms and circuits, genres like amapiano, Afrobeats, Afro-trap, singeli and bongo flava, the potential of music streaming, and digital innovation on the continent. Interested individuals can view the insightful discussions by purchasing tickets here.
European delegates will then take part in digital company visits on 2 June where African decision-makers will give valuable insights into their work and market. The company visits will include Africori, Lynx Ghana Limited and PerFORM Music Incubator. To round off the event, a matchmaking session will take place on 3 June to foster business collaborations between European and African music industry players.
Promoting international cultural exchange and enabling small and medium-sized music industry participants to enter new and relevant cultural markets is the goal we have been pursuing with our spin-off Reeperbahn Festival as a central European music platform since 2016,
Reeperbahn Festival CEO Alexander Schulz said. “With the support of the German Federal Foreign Office, we are taking this strategy into the world – even under the conditions of these challenging times. In cooperation with our partner the Music In Africa Foundation and their fantastic network, our participants are guaranteed the greatest possible amount of attention along with a high level of efficiency in establishing new contacts. With our pan-African edition, I wish all delegates, artists and partners a successful four-day programme.
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