Decorex Africa has completely reimagined itself in a new ‘phygital’ form that embraces the digital and physical manifestations of contemporary life. Guided by newly appointed curator Bielle Bellingham, a creative director and former décor magazine editor, the re-envisioned show will take place in Cape Town and Joburg this year with exciting new feature areas that reflect the times and illustrate how to live in the ever-changing now.
Bellingham shared just a few of her curatorial insights that will be boldly illustrated at the shows through uniquely formatted displays.
These are a few of the highlights (and insights) to look forward to at the CTICC in Cape Town from 16 to 19 June 2022 and at the Sandton Convention Centre in Joburg from 28 to 31 July 2022:
The home space is getting ready for migration towards soft textures. Think 3D, voluminous pieces bringing into your home a newfound sense of haven and an enhanced feel-good factor.
The workspace will be a gentle balance between what it is to work and what it is to play. There is a fine line between play and workability in the decor and design industry. We need a certain level of practicality to accomplish purposeful design, however, what would design be without playful creativity?
No more ‘kitchen’
Kitchens are adapting and morphing into living areas in unconservative ways. The Decorex Africa Kitchen Project embraces kitchen design that presents new directions for a hard-working space.
Makers and making have been surfacing for some time now, but the pandemic and burgeoning sustainability concerns have lent a different urgency and cachet to the act of making. Now is the time to learn how to conserve, reshape and reupholster that sofa instead of replacing it.
Product and interior design crafted with sustainability in mind will drive a shift in both mindset and outcome.
