The collaboration is a first for both companies.
For Absa, the partnership adds depth to its Absa Rewards programme, offering the bank’s customers access to the growing e-hailing and food delivery sectors. The partnership also marks the first time that Bolt has partnered with a bank rewards programme.
Absa believes that the partnership with Bolt complements the other Absa Rewards offerings, which include travel, lifestyle, health, grocery, and wellness brands – including recently announced partner Dis-Chem.
"Bolt is available in more cities and towns in South Africa than any other e-hailing service, making the partnership impactful for Absa customers across the country, and not just those in major urban centres. This partnership marks the inception of Absa Rewards' new Digital Lifestyle offering, which will reward our customers with big discounts on a variety of digital services.
"This includes entertainment, gaming, streaming, e-hailing and food delivery services, while giving back real cash. These benefits will be rolled out throughout 2020," said Christine Wu, managing executive: customer value management at Absa Retail and Business Bank.
Wu highlighted Bolt’s Isolated Car service that now has over 3,500 vehicles operating with a protective barrier installed between vehicles’ front and back seats, providing a physical shield between the driver and their passenger, while also limiting the airflow between drivers and passengers.
Gareth Taylor, country manager for Bolt in South Africa explained that the rapidly expanding e-hailing platform – now operating in more than 33 South African cities and towns - anticipates that the Absa partnership will enable drivers and restaurants to connect with more consumers and maximise their earning potential for their own small businesses.
"Our focus is on the thousands of South African drivers who rely on Bolt to connect them with passengers and earn a steady income. This partnership with Absa introduces even more passengers to the Bolt platform, making it possible for drivers to connect with more opportunities to earn an income, so that they can continue to care for their families and loved ones."
This partnership will also allow Bolt and Absa to leverage their collective financial and transportation expertise for the benefit of their customers, drivers and businesses.
