• Overall, 67% of all visits were made on a mobile device (mobile browser + app), 76% for Nigeria
• More than 2.8 millions unique visitors, of which on average 1 out of 4 was a new visitor who has never been to the Jumia website/app before.
• Increase in sales of 900% compared to 2014, 25 times the magnitude of an average day with 235 000 orders.
• Jumia marketing team reached more than 4 million customers through newsletters and 3.3 million through push notifications
• About 80 000 people installed the Jumia app during Black Friday
"This day epitomises the strength of domestic consumption in all our markets in Africa. It illustrates the African consumer's strong demand for large assortment of genuine products, low prices and convenience. Jumia focuses on delivering this to its consumer, day in, day out," said Nicolas Martin, CEO of Jumia Nigeria.
By connecting retailers to consumers, that they would typically have little access to, Jumia aims to build an e-commerce ecosystem that is advantageous to both consumers and brands. The strong growth in this year's Black Friday has highlighted the potential for international brands and distributors to be successful in Africa and will no doubt lead to more of them entering the market.
