Marketing Trends

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#AskAfrikaAhaMoment: The brand loyalty shift explained

At Ask Afrika's 'Aha moment' market research intelligence Cape Town Roadshow, MD Sarina de Beer combined insights from their latest Ask Afrika Icon Brands benchmark report to isolate the latest customer loyalty trends. Here's what your business needs to know...

By Leigh Andrews 14 hours ago

Marketing the future: Unlocking the human element in a digital world

A data science expert, mind science practitioner and advertising strategist walk into a bar... When that trio actually comprises Shavani Naidoo of Primedia, Anne Thistleton of Light Consultancy and 'everyone's favourite ad commentator' Andy Rice, it must be the bar at IMM Graduate School's second annual 'marketing the future' event...

By Leigh Andrews 12 Sep 2019

#Loeries2019: Check the stereotypes in your creativity

Things got off to a reflective note at the 2019 DStv Seminar of Creativity with a reminder to join the UN Women's Unstereotype Alliance, as the stereotypes stop with you...

By Leigh Andrews 23 Aug 2019

#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 23 Aug 2019

Advertising: Making it mean something

After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways...

By Damon Stapleton 24 Jul 2019

2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer

The 9th Annual South African Council of Shopping Centres Research Conference, a mainstay event on SA's shopping centre and retail industry calendar, is set to take place at the Maslow Hotel in Johannesburg on 3 April...

19 Mar 2019

Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

#BizTrends2019: 9 Africa Trends for 2019

Bizcommunity.Africa has curated our business-to-business outlook for Africa for this year...

By Louise Marsland 31 Jan 2019

#BizTrends2019: Speaking of things yet to come

Whilst it is exciting to think of the future and to guess what may or may not come to pass, it is also an undertaking that requires deep reflection...

By Sizakele Marutlulle 31 Jan 2019

#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 25 Jan 2019

#BizTrends2019: Facebook is the dial tone, not the message

When Marian Salzman (one of the world's top trendspotters) invited me to discuss all things trends over coffee at the end of 2018, I jumped at the chance. This is the second of three overviews of our talking points...

By Leigh Andrews 22 Jan 2019

#BizTrends2019: The speed of culture

A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'...

By Yatish Narsi 22 Jan 2019

#BizTrends2019: This could be a big year for Africa

This year, 2019, is a very promising year for the African continent: There is a lot of optimism about the return of the Africa rising sentiment...

By Lamin Momodou Manneh 21 Jan 2019

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