#MandelaMonth

#WTMA18: Six trends driving growth and change in African tourism

Each region is different and coping with different tensions. Mature economies have been struggling to maintain positive growth, and emerging markets have had their own challenges to deal with...

By Cari Coetzee 3 May 2018

#WTMA18: Changing the digital narrative for destination marketing organisations

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

By Robin Fredericks 25 Apr 2018

VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

Asilia's southern Tanzania experiences now in VR

Asilia Africa has introduced virtual reality videos of their experiences in southern Tanzania, showcasing the beauty and breadth of Tanzania's largest but little-known safari areas: Ruaha National Park and the Selous Game Reserve...

27 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers

As the exciting IFEC revolution takes shape, African airlines must comply by providing their tech-savvy passengers unrivalled customer experience onboard and African content producers a golden opportunity to tell the African story 35,000 feet in the air...

By Kevin Odhiambo Opiyo 19 Mar 2018

Facebook launches Trip Consideration tool

Facebook recently rolled out a new ad-optimisation programme called Trip Consideration. The new tool is only applicable to travel-related companies and offers an opportunity to turn travel intention into conversion...

14 Mar 2018

Film tourism profitable to cultural, creative economy

With film contributing R5.4bn to the GDP and providing 25,000 full-time equivalent jobs, film tourism can become a lucrative part of the creative industries and can play an important role in advancing other creative sectors.

12 Mar 2018

Emirates goes behind the scenes for International Women's Day

The video shows Emirates' female employees carrying out all key activities for the operation of flight EK 225 from Dubai to San Francisco. A team of over 75 women from more than 25 nationalities worked on the flight...

9 Mar 2018

How to tap into the power of youth travel

While growth in youth travel globally seems a sure thing, a critical factor remains for attracting more millennial and Gen Z travellers - and it's not avocado toast or free Wi-Fi...

8 Mar 2018

Carlson Rezidor rebrands to leverage international brand equity of the Radisson name

"The creation of the Radisson Hotel Group is an evolution of our long-term partnership with the Rezidor Hotel Group. Together, we are clarifying and executing a new brand architecture to create more value for our guests and owners."

6 Mar 2018

New app a digital gateway to Abu Dhabi heritage

The Department of Culture and Tourism Abu Dhabi is set to launch a 'one-stop' digital information platform initiave on cultural experiences in the emirate of Abu Dhabi on 27 February 2018...

14 Feb 2018

Rainmaker's Vista.360 virtual tours proves a powerful boost for destination Namibia

Rainmaker's Vista.360 virtual tours were viewed by more than three million potential guests focused on Namibia as a destination in December 2017...

9 Feb 2018

Radio2000 invited to broadcast in Tanzania to promote arts, culture and tourism

By invitation from the Tanzania Tourist Board, Radio2000 will tour the country from 4-11 February 2018 to create content around the annual Sauti Za Busara Music Festival and tourism in Tanzania...

2 Feb 2018

Show more