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Wilene van Greunen
The Inbox Effect
Join us for The Inbox Effect, a live webinar replay with Musa Kalenga, brought to you by Everlytic and the Brave Group.
As artificial intelligence (AI) steps into the inbox, your email has two readers to satisfy: the AI that filters, sorts and summarises the inbox before anyone sees it, and the human who decides whether your email is worth opening. You have to write for both.
In this video replay, filmed at our recent event, The Inbox Effect, entrepreneur and technologist Musa Kalenga discuss how the inbox went from a one-to-one letter to the most contested space in marketing, and what it takes to earn attention now that AI reads, sorts and summarises your email before your customer ever sees it.
You'll leave the webinar with the INBOX framework - a practical model for building your inbox strategy, and for writing messages that satisfy the algorithm and still land with a person.
To register, click here.
Date: 07 October 2026Time: 13:00 - 14:00
Venue: Online
Cost: Free
The Inbox Effect
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