Latest newsIn a world where consumers demand relevance and immediacy, omnichannel marketing has become more than a trend - it’s a necessity. The convergence of Digital Out-of-Home (DOOH) and mobile advertising is leading this charge, delivering dynamic, location-aware campaigns that speak to people in the right place, at the right time. 3 Jul 2025 Read more Vicinity Media’s global-first store visit attribution data, online behaviour analytics, and location targeting enabled precise audience reach and delivered actionable insights for Woolworths Kids Winter Clothing. 6 Jun 2025 Read more Your audience isn’t just online, they’re on the move, and every step they take is a data point. This is where high-intent location-based marketing lives and wins. At Vicinity Media, we don’t just serve impressions, we drive outcomes. With over three billion location signals powering our insights, Vicinity Media is redefining how brands understand movement, intent, and results. 27 May 2025 Read more Vicinity Media is calling on all industry pros to enter the Vicinity Media Padel League (VMPL) Joburg. Cape Town teams smashed it with location precision earlier this year – can Joburg teams do the same? 11 Apr 2025 Read more Digital out-of-home (DOOH) has always been a powerful awareness driver, but its real impact and ROI are harder to quantify. Vicinity Media is changing that with a world first innovation. By combining hyperlocal DOOH placements with mobile advertising and first-party location data, brands can now measure real consumer movement and intent – both online and in-store. 27 Feb 2025 Read more South Africa’s premier location data and adtech business, Vicinity Media, is an iconic local brand renowned for its pioneering solutions, true location targeting, and 1st party location data. Having effectively established the location-based advertising industry in South Africa over a decade ago, Vicinity Media’s founding members Daryl van Arkel, Neil Clarence and Charles Talbot reflect on their 10-year journey of local excellence. 21 Oct 2024 Read more For decades retail advertising has relied heavily on product and price executions delivered through print and TV, usually focused on month end and seasonal campaigns. With digital transformation speeding along at a million miles an hour that's all changed. 5 Jul 2024 Read more Vicinity Media is excited to announce the Vicinity Media Padel League, and we’re inviting you to be part of the action! 19 Feb 2024 Read more Digital transformation is well and truly underway, and marketing is now more and more data driven. While it lagged behind for a few years, out of home has quickly caught up. Data is everywhere and 'everyone has it', but not all data is created equal. Vicinity Media has many unique data sources and in this article I'll share how we use them for our clients and demonstrate the real wins when this data is leveraged in strategy, execution and measurement within an omnichannel approach, says Sharne Daniels, a DOOH campaign specialist at Vicinity Media. 28 Sep 2023 Read more We can all agree that OOH is digitally transforming at break-neck speed, Covid pushed the Fast Forward button and it hasn't let up since. The days of thumb sucking traffic counts is not a too distant memory either which makes the pace of change all the more outstanding (not to say there isn't still some thumb sucking), says Vicinity Media co-founder and CEO Daryl van Arkel. 30 Jun 2023 Read more DealFeed, our digital catalogue solution, has been recognised for innovation at the MMA Smarties South Africa Awards, receiving 2 Silver Awards in the categories of Experience Technology (Geo Targeting) and E-Commerce Marketing (O2O/New Retail/Innovative Sales Channel). 6 Apr 2023 Read more As we navigate the challenges and opportunities that lie ahead in 2023... It's time to reflect on the standout moments and achievements made in 2022. 2 Mar 2023 Read more Vicinity Media have announced that Greg Mason has joined South Africa's leading location data and technology company as supply and data manager. Mason has over 12 years of digital advertising experience with a specific focus on commercialising online publications through advertising. 2 Feb 2023 Read more Makro successfully amplified their 51 Years of Great Savings campaign through utilising Vicinity's Digital Catalogue and True Location Targeting Technology - reaching the right audiences, at the right place. 10 Oct 2022 Read more
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moc.aidem-ytiniciv@ofni | moc.aidem-ytiniciv@selasPhysical Address: Cnr Jan Smuts & Wells Ave, Office 1, The Parks, Parkwood, Johannesburg, 2193 |
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