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Does creativity work?Is 'creativity' a buzzword or a real marketing commodity? We posed some 'creative' questions to three top heavyweights - all of whom are speakers at the Nedbank IMC 2020 happening at the Galleria in Sandton on 19 March, next year. 4 Dec 2019 Read more

First Nedbank IMC Bursary winners are working it"I am working hard and loving marketing," says Marang Nwako, one of the two winners of the 2019 Nedbank IMC Bursary Programme in which she won a full bursary to study a marketing diploma with Nedbank IMC Bursary partner, MSC Education Holdings. 14 Nov 2019 Read more

Marketing works. If you take action.At a time when advertising has been rated below politics as a trustworthy profession and when, according to a recent survey, 77% of brands wouldn't be missed if they disappeared overnight, can brands still prosper? 8 Oct 2019 Read more

Marketing works. Work it.Why doesn't marketing sit with the grown-ups around the boardroom table? 29 Aug 2019 Read more

The Nedbank IMC 2020. Marketing works. Or does it?Right now, intangible brand assets are worth US$57.3tn globally. That's a lot of rands. Yet, marketing still doesn't sit with the grown-ups around the boardroom table. Why? 31 Jul 2019 Read more

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