The rdCMS is a platform that allows users to conduct their business online. From editing and maintaining content on websites to conducting online purchases, the Realm Digital Content Management System (rdCMS) incorporates more than 30 modules into one online business platform.
These modules make e-Marketing campaigns effortless. The Newsletter Module was originally designed to enable users to send professional looking newsletters or mailers to their databases. Further development of this module led to the birth of an expert bulk mailer system within the rdCMS. The Newsletter Module works in connection with the Customer Relationship Management (CRM) Module. This online database allows you to store all client, staff, subscriber and member details in one centralised place that can be accessed from anywhere in the world.
The Newsletter Module also boasts search functionality which allows you to search for contacts within the CRM or recipient list by name. It also allows searches for newsletters, newsletter categories or even newsletter recipient groups. These searches and the integration with the CRM make the module far more user friendly than many of its competitors.
The Newsletter Recipient Groups are a great feature when targeting the same mailer to various contact lists. This is specifically useful in the tourism industry where tour operators are entitled to special rates and therefore require different rates on their mailers. The search functionality is carried out within the recipient groups too. As your recipients group increase, you'll be able to locate the necessary group with ease when using the search functionality.
The actual process of sending the newsletters is quick and efficient. Assigning recipients to newsletters can be done by adding the entire contact list in the CRM or by adding specific recipient groups only. The Newsletter Module also identifies duplicates in the CRM and will only send one newsletter to an email address. This eliminates any chance of your clients being spammed by duplicates of the same mailer.
The rdCMS integrates with Google Analytics which allows you to evaluate your e-Marketing campaign. These reports show how many visitors have been directed to your website as a result of various e-Marketing activities.
Our clients have experienced great success by using the rdCMS as a tool to carry out all their e-Marketing tasks from bulk mailers, SMS marketing, CRM maintenance and more. The integrated approach of the rdCMS makes Realm Digital a preferred e-Marketing supplier. Realm Digital currently sends newsletters on behalf of many companies in the Tourism and Retail Industries and looks forward to expanding into additional sectors.
