- Multi-Channel/Promotion category for the Smile 2 Million Rand Campaign
- Promotions Stunt for Smile in Action (Reach for a Dream)
- The Afternoon Drive Show for Smile Drive
“We are delighted with our nominations as it once again showcases our commitment to positivity and hope by creating great radio,” said Smile 90.4FM managing director Lois O’Brien.
Nomination one: Promotions stunt/event
This category recognises excellence in promotions and related activities that are designed to strengthen a radio station`s own brand and to entrench it more deeply with its audience.
Smile in Action<!> aims to change the lives of those around us through small acts of kindness. Each campaign aims to create a long-lasting effect on all individuals and charities involved. The Smile-in-Action initiative focused on Reach for a Dream, a foundation that has brought hope, joy and healing to South African children and their families, by offering children a magical moment to regain their childhood that is being lost to life-threating illnesses. Smile-in-Action raised over R300,000 in support of Reach for a Dream’s 2019 Camp Sunshine – these funds enabled 95 children to attend the camp as well as Family Focus Camps.
Nomination two: Multi-channel promotion award
The Multi-Channel Promotion Award highlights radio’s ability to integrate new technologies to enhance the relationship between the station and its listeners.
The launch of the R2M<!> campaign saw the Mother City’s fastest-growing radio station, Smile 90.4FM, making history as the first radio broadcaster on the African continent to offer one listener the chance to win R2m. The competition launched on 7 October and ran until end of November. Known for their life-changing on-air and off-air initiatives, the R2M competition took things to a completely new level.
Nomination three: Afternoon Drive Show
The Afternoon Drive Show is critical to the station`s mix on-air and plays a significant role in the overall Time Spent Listening (TSL) and cumulative audience figures.
“Kom ons gaan huis toe Kaapstadt” has become synonymous with The Smile Drive. Every weekday, Angel Campey and Maurice Carpede continue to spread the good news in the Mother City with unique features and content created specifically to put a smile on people’s faces. With Campey’s quick wit and Carpede’s infectious laugh, together they bring the best kind of energy and laughter to listeners.
“Along with the Radio Award nominations, Smile 90.4FM’s fast-growing listener number currently on 200,000, affirms the decision to keep on spreading the good news in The Mother City,” said Smile 90.4FM programme manager Naveen Singh.