Vicinity’s vision is to harness this data to manage the delivery and targeting of all media formats as digital convergence in our industry continues. With that in mind, Vicinity have integrated with South Africa’s leading DOOH and mobile media owners to reach your audience on any relevant screen.
Vicinity’s award winning mobile innovations such as integrated distance to store messaging and post campaign exposure VisitAbility reporting are now included in all our omnichannel campaigns on a digital billboard, in mall or on a mobile screen.
Our award winning technology will optimise against the best performing placements throughout your campaign across channels ensuring lower wastage and vastly improved campaign performance. This guides real-time, cross-channel optimisation decisions during campaigns, targeting the right audiences, at all times. Our data and tech allow for an all-inclusive targeting and advertising approach.
And the results back up the approach - we recently ran our first omnichannel campaign, leveraging 1st party in market and intent data, delivering dynamic geo-contextual creative for each store.
We targeted an audience while in close proximity to store but that were in market for specific products based on their:
- Near Me search activity
- Sector Store visits
- Website engagements
n terms of results, we saw an increase of 1,4K physical store visits during the campaign period.
Click here to download an abridged Vicinity Omnichannel presentation.
Vicinity: Omnichannel Presentation