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Which side of the fence are you on? Automated vs traditional manual audience targeting

Learn about the importance of valuing users, creating a complex profile and the benefit of automating the optimisation process.
In part three of our four part series on Trusting The Machine in Online Marketing we look at:
  • The opportunity of valuing users individually for online campaigns
  • Why having more than one audience in a profile is important
  • The benefit of audience optimization to advertisers and the people they advertise to



15 Aug 2016 10:03

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