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Fatal flaws: Why experiential marketing campaigns fail

Experiential marketing: at Worx Group, we'll be the first to tell you that it deserves all the hype, and that if it's not part of your marketing strategy you're going to be left behind.
We’ve touched on the experience economy before and have offered you some recent stats to show how much the movement has grown, but you need to know that getting experiential marketing right doesn’t happen by chance. In fact, if you’re not careful, you might find yourself making a few serious blunders that cause your event to fail, while damaging your reputation and your bottom line in the process. The following questions on our blog are designed to help you avoid the mistakes that could ruin your campaign. Click here:

Fatal flaws: Why experiential marketing campaigns fail

18 Jul 2019 11:53