Having proven her mettle as an expert media negotiator, Debbie mentors individuals and teams within the marketing, media and advertising sales industries on media negotiation and has just launched an e-book on the subject entitled 'Advertising Budgets: A Marketing & Media Sales Negotiation'. The talk will be moderated by Gordon Muller.
Topics to be covered in the July forum include how to create value beyond price; defining the role of the media agency in the negotiation process; the most important aspects of a good negotiation and the major challenges facing the industry in terms of media negotiations.
"The topic of media negotiations is an often prickly one so we're keen to bring it to the fore," says AMASA Chairperson Lyn Jones. "It's critical for all parties in media negotiations to shift the current mindset from a client/supplier trading approach to being that of a true brand communication partner, and we also need to define what the unique needs of marketers, media agencies and media owners are throughout the negotiations process. We're looking forward to getting Debbie's perspective and also hearing what the audience has to say on the topic."
Members and non members are invited to join the presentation at no cost which will be followed by a Q&A session.
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Date: Wednesday 3 July 2013
185 Katherine Street
Time: 4:00pm for 4:30pm