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AMASA Awards announce 2017 shortlist

After much deliberation, the 2017 AMASA Awards judges are thrilled to announce the shortlisted candidates for the 2017 AMASA Awards (Advertising and Media Association of South Africa). “The awards committee would like to extend our gratitude and congratulations to all the 127 candidates who entered this year, the standard of entries were some of the best we've seen,” said Wayne Bishop, Chairman of AMASA Joburg.
AMASA Awards announce 2017 shortlist

“The shortlisted campaigns are examples of work that the judges felt are worthy of recognition and who ultimately have a shot at winning a category Gold Award or the biggest award of the night the Roger Garlick Grand Prix. We are so looking forward to announcing the winners at the awards evening next week,” completed Bishop.

To all the shortlisted agencies and candidates, best of luck for the Awards, winners will be announced at a gala awards evening on 12th October 2017 at The Exclusive Hilton Sandton Ballroom. With the awards only a week away there are limited seats available, to secure your seat visit the website and buy your tickets http://amasa.nutickets.co.za/AmasaAwards

Shortlist:

Best Branded Content:

PHDCell C - Break The Net
OnPoint PRNedbank Ke yona Ring of Steel
OMDStandard Bank Africa Connected
The Niche GuysCloseUp Toothpaste Make you move
The Niche GuysAll Things Hair (Dove & Tresemme’)


Best Contribution by a Media Owner:

OMDStandard Bank Africa Connected
MediaMarkIn the Know
MediaMarkSun International Time Square Bandit


Best Event/Experiential:

Halo AdvertisingJacaranda More Music You Love
M&C Saatchi AbelHeineken Up Your Game
M&C Saatchi AbelHeineken Shape Your City
TMI & 140 BBDODunkin Donuts


Best Integrated: Financial:

Native VMLNedbank Passion Playoffs
OMDStandard Bank Kidz App
Native VMLNedbank See Money Differently


Best Integrated: Public Service:

None

Best Integrated: Retail

MindShareKFC Soundbite
TMI & 140 BBDODunkin Donuts


Best Integrated: FMCG

Starcom Lunch Bar New Wrapper
MediaComAriel
M&C Saatchi AbelHeineken Shape Your City


Best Integrated: Media

Halo advertisingJacaranda More Music You Love
TMI & 140 BBDODunkin Donuts


Best Integrated: Travel, Entertainment & Leisure

MediaMarkSun International Time Square Bandit
The MediaShopSA Tourism


Best Online:

Native VMLNedbank Passion Playoffs
MediaComGillette Venus
Native VMLNedbank See Money Differently
Platform5Beacon Let the Hunt Begin


Best Pro Bono/Cause Related:

Blood LionsLoveAfrica / Wildlands
HavasShe Loves Beer


Best Social Media:

Halo AdvertisingJacaranda More Music You Love
Native VMLNedbank Passion Playoffs
MediaComGillette Venus
MediaComFantastic Beasts
MindShareKFC Soundbite
LevergySuperSport Euro 2016


Best Sponsorship:

OnPoint PR and M&C Saatchi AbelNedbank The Reimagination Project
The MediaShopCell C - Land that Call
LevergyAudi Proteas
PlaymakersCoca Cola That’s Gold SuperSport


Best Tactical Use of Media: (NEW CATEGORY in 2017 – Most Entries & Highly Competitive!)

Halo AdvertisinigJacaranda More Music You Love
PHDSANBS - Stock Indicators
OMDMcDonalds
Mark1KFC Add Hope
M&C Saatchi AbelStrongbow Butterfly Effect
Hitch DigitalInvestec SAB Wealth


Best Trade Marketing Campaign:

MediaMarkIn the Know
MediaMarkGagasi “UN” Campaign
Spark MediaPrint Fashion Week
Ads24Food for Thought


Best Use of Mobile:

Hitch DigitalRed Bull
Mark1KFC Add Hope
Yonder MediaGEMS Switch Campaign


Best Use of Small Budget:

Hitch DigitalInvestec
The Niche GuysTresemme’ Fashion Week
TMIHP Sauce


Best Use of Technology & Data:

Halo AdvertisingJacaranda More Music You Love
PHDGSK - Follow the Flu
Techsys DigitalWindhoek Pure Beer Detector
Mark1KFC Add Hope
Native VMLNedbank See Money Differently


Ignition (Student Awards):

VegaWellness Warehouse
University of Johannesburg101 Uses of Prestik
University of JohannesburgChappies
University of JohannesburgOne & a Half Bags


Judges:

The 30 marketing and advertising architects who will ultimately decide who the 2017 winners are:
  1. Carmen Murray
  2. Richard Lord
  3. Bogosi Motshegwa
  4. Michael Pearce
  5. Ricky Hendriks
  6. Nikki Lewin
  7. Casey Jade Malone
  8. Itumeleng Mokgadinyane
  9. Matthew Arnold
  10. Mark Botha
  11. Michelle Randall
  12. Anke Nel
  13. Memoria Masilela
  14. Mona Radley
  15. Wandisile Nkabinde
  16. Andrew Dabbs
  17. Belinda Cooper
  18. Didi Okoro
  19. Nabil Abdool
  20. Binita Jihna
  21. Mike Van Tonder
  22. Kelvin Storie
  23. Kgaugelo Maphai
  24. Darren McKinnon
  25. Vista Kalipa
  26. Sean Press
  27. Wicus Swanepoel
  28. Kevin Ndinguri
  29. Lerato Tsotetsi
  30. Taryn Hood
For more information about the shortlisted candidates and the awards ,please visit the AMASA website: http://www.amasa.org.za/ceremony-2017/amasa-awards-2017-shortlist-2/

5 Oct 2017 10:34

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