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2015 AMASA Awards shortlist announced

The shortlist for the 2015 AMASA Awards have been released. There were 58 entries which the judges felt were worthy of recognition and who ultimately have a chance at winning a category gold award or the Roger Garlick Grand Prix.
2015 AMASA Awards shortlist announced
Best Integrated Campaigns:

FMCG
  • Liquorice (Vaseline Skin App)
  • Mindshare (Celebrating 25 Years of Chocolate & Ice Cream Pleasure)
  • Carat (Made of Black)
Transport
  • Vizeum South Africa (BMWi Born Electric)
  • Gloo @ Ogilvy (PoloTag)
B2B
  • OMD FUSE (Standard Bank, Business Banking, Bizconnect)
Other Goods
  • PHD Media (Front Cover Competition - Canon Front Cover)
  • Starcom (Samsung Galaxy S6)
  • Carat & BOO! Media (#Makeithappen)
Retail
    • MediaShop (Hungry Lion Lucky Bucket Campaign)
    • PHD Media South Africa (Gumtree Secret Stash)
    • PHD Media (Renovating Billboard - Chamberlains)
    Cause Related
    • PHD Media (See what good Food can do)
    • Liquorice (OMO Fast Kids)
    • Mindshare (Helping Spaza owners move their communities forward)
    Financial
    • East Coast Radio/Mediamark (Comrades Marathon, Do Great Things)
    • Liquorice (#TweetDreams)
    • Native VML/Mediashop (Nedbank Ke Yona Team Search)
    Media
    • Vizeum South Africa (BMW Connected Drive)
    • Vizeum Cape Town (Santam App)
    • Cinemark (Cadbury Marvellous Creations)
    Best Branded content campaign:
    • Native VML (Nedbank Ke Yona Team Search)
    • Playmakers (KFC Cricket Kids stretching with Proteas)
    • Carat (Made of Black)
    • Ultimate Media (Old Mutual Live - 2 Oceans Marathon)
    • OMD Fuse (Standard Bank, Business Banking, Bizconnect)
    Best Experiential/Event campaign:
    • Mindshare (Magnum Pleasure Store)
    • On Point PR (Football Fan Fashion)
    • Liquorice (Celebrate Magnum)
    • Joe Public (Design Indaba)
    Best Online Campaign:
    • Vizeum South Africa (BMWi Born Electric)
    • PHD South Africa (Inflation Bulldog)
    • Vizeum South Africa (BMW Connected Drive)
    • Vizeum Cape Town (Santam App)
    • Liquorice (Instant Inspiration)
    Best Social Media Strategy:
    • Liquorice (Battle of the Spreads)
    • Liquorice (#TweetDreams)
    • Vizeum South Africa (BMW Connected Drive)
    • PHD Media (#MyCity - Photography Competition)
    Best Use of Mobile:
    • Mobitainment (Red Bull Kas'Lami Festival Thembisa)
    • Cape Peninsula University of Technology (CPUT Mobile)
    • Liquorice (OMO Fast Kids)
    • Vizeum Cape Town (Santam App)
    • Gloo @ Ogilvy (Uber Test Ride)
    Best Pro Bono Campaign:
    • Popimedia (Like Change)
    • Playmakers (ABSA #ProudlyAfrican)
    Best Use of Technology:
    • PHD Media (Talking Billboards)
    • PHD Media (Suburb Targeting)
    • Media Shop (Hungry Lion Lucky Bucket Campaign)
    • Gloo @Ogilvy (KFC Soundbite)
    Best Sponsorship:
    • Playmakers (KFC Mini Cricket - Stretching with Kids)
    • Native VML (Nedbank Ke Yona Team Search)
    Best Contribution by a Media Owner:
    • Eastcoast Radio/Mediamark (Comrades Marathon, Do Great Things)
    • Mediamark (Gumtree Secret Stash)
    • United Stations (Nedbank Kaya bizz Sponsorship)
    • Native VML (Nedbank Ke Yona Team Search)
    Best use of a Small Budget:
    • Mobitainment (Red Bull Kas'Lami Festival Tembisa)
    • Mindshare (Relieving a Marketing Headache, Grandpa)
    Ignition Award (Students):
    • To be announced later this week
    The AMASA Awards are set to take place on 22 October at Room Five in Rivonia. Buy your tickets here.
  • 14 Oct 2015 08:22

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