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Meaningful client relationships make TNS the first port of call

For TNS South Africa's director: Research based in Cape Town, Karlien Kriegler, it's all about relationships and having relevant conversations with clients. Considering that she heads up several teams that look after global and local clients, as well as spending time with clients herself, she is in the ideal position not only to understand this, but also to put this thinking into practice.
Karlien Kriegler
Karlien Kriegler

With a background in Consumer Science and a Masters in Market Research, and having started her career at brand level working for Bokomo Foods before joining the research industry, Kriegler has her finger firmly on the pulse of just what direction TNS's clients need to be moving in. However, she believes that this understanding is limited without spending time with each client, doing the legwork to work out what affects them, and asking the right questions. In the end, this enables TNS to give its clients deeper, more meaningful insights, based on their specific profile and needs.

Of course, this requires having focus, as well as ensuring that there are multiple people in place who have specific client relationships, says Kriegler. She explains that there are different levels of relationships, each with their own needs, and it is important to assess what is required at any given time. It is equally important that while different relationships might be formed based on different needs at different times, that at the end of the day any one of TNS's teams works in a cohesive manner so that the client can see how each relationship and conversation links back to the bigger picture in the end.

In this way, Kriegler believes TNS has a real impact, not only on each of its clients, but also on the research industry. She feels that when TNS is the first port of call that clients consider for advice and help for their business, thanks to intimate relationships and understanding, then the research company is truly living up to its potential.

About TNS

TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world's consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

TNS is part of Kantar, one of the world's largest insight, information and consultancy groups.

Please visit for more information.

About Kantar

Kantar is the data investment management division of WPP and one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.

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18 Mar 2014 11:46