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Millward Brown South Africa announces The Best Liked Ads for Q3 2013

Looks like Eugene is giving Steve a run for his money?
Millward Brown South Africa announces The Best Liked Ads for Q3 2013

Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials as chosen by the most important critic we believe, the consumer.

Q3 sees three banking commercials, an infrequent contender, make the list. Humour and kids, regular winners in creating ads that resonate well with the consumer feature highly as well.

1Vodacom - BabyIreland Davenport
2Nedbank - Savvy Life (Eugene 'want it')Joe Public
3Capitec Bank - Paperless BankingNinety9cents
4Nedbank - Savvy Approve It (Eugene online banking)Joe Public
5Wimpy - PuppetDraftfcb
6Huggies Gold - Girls and BoysOgilvy & Mather Johannesburg
7MTN - RicardoMetropolitanRepublic
8King Pie - Mini PieRed Rocket
9KFC - AM BreakfastOgilvy & Mather Johannesburg
10Nandos - Fire It UpBlack River

Adtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 29 years. The resultant database stands at almost 75,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on Adtrack please contact moc.nworbdrawllim@namreh.erialc.

View the Best Liked Ads here.

3 Dec 2013 13:33