Developed by 34 for Hansa Pilsener, the Legends in the Making Tour is far more than a musical showcase. Taking their cue from the brand - the beer brewed with the special ingredient "the kiss of the Saaz hop", 34 carefully selected artists with their own special ingredient to appear at exclusive events from Cape Town to Polokwane over the summer months. The catch? Only Hansa Pilsener can get you in - whether it be via on pack mobile entry or through competitions on multiple channels including radio, online and social media portals, as well as in-trade promoter hit-squads who immediately rewarded Hansa Pilsener drinkers with tickets to upcoming events in the region.
Media interest is peaking as consumers thirstily seek the last remaining tickets - now only days from the arrival of N*E*R*D, who will be performing on Saturday 12th February, supported by all nine local artists including legends Malaika, the ever charming Ntando, Kwela Tebza, Zuluboy and crowd pleaser DJ Tira. The event kicks off with rising stars Freedom, Vusi, Futuresound and Dmos setting the scene for a truly memorable musical experience.
