The finalists were chosen from 283 entries. Nineteen agencies produced finalists for this year's awards. Joe Public once again takes the lead with thirteen. FCB, Cape Town is second with seven finalists. These two agencies are followed by Promise Brand Specialists and Ninety9Cents Communications with five finalists each. Etiket, Ireland/Davenport and TBWAHuntLascaris Johannesburg can boast of four finalists each.
TWO.AM Agency, Birthmark and Native VML have three each, Shift Joe Public, Baie-Lingual Concepts, DDB South Africa and Chasing Migada Productions have two each and King James Group, FCB 1886, Black River F.C., Haas Advertising and Africards have one each.
In the student categories, the North-West University once again produced most of the finalists - eleven. The NWU is followed by the Stellenbosch Academy of Design and Photography with four finalists, Vega, Pretoria and AAA, Johannesburg with two each and the University of Pretoria with one finalist.
Tickets for the gala event on Friday evening 30 October are available from Corrie le Roux at az.oc.aidemtnarbiv@eirroc or 011 880 5202.
PENDORING 2015 FINALISTS (in alphabetical order according to the title of the entry)
TELEVISION/CINEMA (with a production budget exceeding R600 000) (Sponsored by kykNET)
Title: Klein Riaan
Agency: Native VML
Advertiser: Netwerk24
TELEVISION/CINEMA (with a production budget less than R600 000) (Sponsored by kykNET)
Title: Campaign: Afrikaans in Argentinië
Agency: Promise Brand Specialists
Advertiser: CNA
Title: Bulldog
Agency: Ninety9Cents Communications
Advertiser: Checkers
NON-BROADCAST VIDEO & FILM
No Finalists
RADIO
Title: Campaign: Bestanddele
Agency: Joe Public
Advertiser: Foodcorp
Title: Campaign: 5 Minute
Agency: TBWAHuntLascaris, Johannesburg
Advertiser: Tiger Brands
Title: 'n Leeftyd in 'n Minuut
Agency: Joe Public
Advertiser: Dialdirect
Title: Campaign: Noodsaaklikhede
Agency: FCB, Cape Town
Advertiser: Engen QuickShop
Title: Campaign: Poespas Radio
Agency: Ireland/Davenport
Advertiser: CliffCentral
Title: Campaign: Treffers
Agency: Joe Public
Advertiser: Nedbank
Title: Vegan
Agency: Joe Public
Advertiser: Steers
Title: Wildtuin
Agency: TBWAHuntLascaris, Johannesburg
Advertiser: Tiger Brands
NEWSPAPERS
Title: Campaign: Bestanddele
Agency: Joe Public
Advertiser: Foodcorp
Title: #TheDress
Agency: Ireland/Davenport
Advertiser: Salvation Army
MAGAZINES (Sponsored by Huisgenoot)
Title: Campaign: Klankbane
Agency: FCB, Cape Town
Advertiser: BMW Motorrad
POSTERS
Title: Rock Jou Snor
Agency: TWO.AM Agency
Advertiser: MK
OUT-OF-HOME
No finalists
DIGITAL - WEBSITES, MICROSITES, MOBILE APPLICATIONS & SITES (Sponsored by Media24)
Title: Want dis lekker!
Agency: Etiket
Advertiser: Kief Koekies
DIGITAL - ONLINE & MOBILE ADVERTISING, SOCIAL MEDIA & EMAIL MARKETING
Title: Campaign: Stemposboodskappe
Agency: Baie-Lingual Concepts
Advertiser: The-O/Produce/Sound Patch Collaboration
ORIGINAL AFRIKAANS (Sponsored by The Dagbreek Trust)
Title: Campaign: Bestanddele
Agency: Joe Public
Advertiser: Foodcorp
Title: Bodemloos
Agency: Shift Joe Public
Advertiser: Mugg & Bean
Title: Campaign: Kies jou kompetisie reg
Agency: DDB South Africa
Advertiser: SABC
Title: Kinderboeke
Agency: Promise Brand Specialists
Advertiser: CNA
Title: Campaign: Klankbane
Agency: FCB Cape Town
Advertiser: BMW Motorrad
Title: Klein Riaan
Agency: Native VML
Advertiser: Netwerk24
Title: Campaign: 5 Minute
Agency: TBWAHuntLascaris, Johannesburg
Advertiser: Tiger Brands
Title: Campaign: Poespas Radio
Agency: Ireland/Davenport
Advertiser: CliffCentral
Title: Suzaniël
Agency: Ninety9Cents Communications
Advertiser: Checkers
Title: Campaign: Treffers
Agency: Joe Public
Advertiser: Nedbank
Title: Campaign: Troetelname
Agency: Ninety9Cents Communications
Advertiser: Winhall & de Stadler Jewellers
Title: Want dis lekker!
Agency: Etiket
Advertiser: Kief Koekies
Title: Wildtuin
Agency: TBWAHuntLascaris, Johannesburg
Advertiser: Tiger Brands
RETAIL
Title: Campaign: Afrikaans in Argentinië
Agency: Promise Brand Specialists
Advertiser: CNA
Title: Campaign: Afrikarnivore
Agency: Joe Public
Advertiser: Steers
Title: Campaign: Noodsaaklikhede
Agency: FCB, Cape Town
Advertiser: Engen QuickShop
Title: Suzaniël
Agency: Ninety9Cents Communications
Advertiser: Checkers
Title: Campaign: Tjie
Agency: FCB, Cape Town
Advertiser: Corner Bakery
Title: Campaign: Troetelname
Agency: Ninety9Cents Communications
Advertiser: Winhall & de Stadler Jewellers
Title: Vernuftig Vermeng
Agency: FCB, Cape Town
Advertiser: Equatorial Coffee
Title: Warm
Agency: Haas Advertising
Advertiser: Spur Steak Ranches
CRAFT
Title: Bodemloos
Agency: Shift Joe Public
Advertiser: Mugg & Bean
Craft: Writing
Title: FliekNET
Agency: Birthmark
Advertiser: KykNET Channels
Craft: Motion Graphic Design
Title: Campaign: Kies jou Kompetisie Reg
Agency: DDB South Africa
Advertiser: SABC
Craft: Writing
Title: Klein Riaan
Agency: Native VML
Advertiser: Netwerk24
Craft: Special Visual Effects
Title: KykNET Beleef jou Wêreld
Agency: Birthmark
Advertiser: KykNET
Craft: Direction
Title: KykNET Beleef jou Wêreld
Agency: Birthmark
Advertiser: KykNET
Craft: Special Visual Effects
Title: 'n Leeftyd in 'n Minuut
Agency: Joe Public
Advertiser: Dialdirect
Craft: Writing
Title: Campaign: Poespas Radio
Agency: Ireland/Davenport
Advertiser: CliffCentral
Craft: Writing
Title: Rock jou Snor
Agency: TWO.AM Agency
Advertiser: MK
Craft: Illustration
Title: Rock jou Snor
Agency: TWO.AM Agency
Advertiser: MK
Craft: Typography
Title: Campaign: Stemposboodskappe
Agency: Baie-Lingual Concepts
Advertiser: The-O/Produce/Sound Patch Collaboration
Craft: Music and Sound Design & Original Music and Sound Design
Title: Campaign: Treffers
Agency: Joe Public
Advertiser: Nedbank
Craft: Original Music and Sound Design
Title: Toe Vind Ek Jou
Agency: Chasing Migada Productions
Advertiser: Francois van Coke Feat. Karen Zoid
Craft: Cinematography
Title: Toe Vind Ek Jou
Agency: Chasing Migada Productions
Advertiser: Francois van Coke Feat. Karen Zoid
Craft: Direction
Title: Want dis lekker!
Agency: Etiket
Advertiser: Kief Koekies
Craft: Writing
COMMUNICATION DESIGN
Title: Haal die Taai uit Taal
Agency: Etiket
Advertiser: ATKV
Title: Campaign: Smaak verskil
Agency: Joe Public
Advertiser: Clover
Title: Vernuftig Vermeng
Agency: FCB, Cape Town
Advertiser: Equatorial Coffee
LIVE EVENTS & ACTIVATIONS & DIRECT COMMUNICATION
Title: Boks Vol Inspirasie
Agency: Promise Brand Specialists
Advertiser: CNA
Title: Omkeerbare Tronkbaadjie
Agency: Joe Public
Advertiser: One School at a Time
Title: Sanlam Musiekfees
Agency: King James Group
Advertiser: Sanlam
INTEGRATED CAMPAIGN (Sponsored by the ATKV)
Title: Boks vol Inspirasie
Agency: Promise Brand Specialists
Advertiser: CNA
TRULY SOUTH AFRICAN - TELEVISION
Title: Starship
Agency: Black River F.C.
Advertiser: Electronic Media Network
TRULY SOUTH AFICAN - RADIO
Title: Campaign: A Funeral Plan for Big Families
Agency: Joe Public
Advertiser: Nedbank
Title: Campaign: Igugu
Agency: FCB 1886
Advertiser: Cell C
TRULY SOUTH AFRICAN - GENERAL
Title: Campaign: South African Christmas arriving 2015
Agency: Africards
Advertiser: Africards
TRULY SOUTH AFRICAN - CRAFT
No Finalists
STUDENTS
STUDENTS - TELEVISION; CINEMA; VIDEO COMMUNICATION; INTERNET COMMERCIALS
Title: Spel
Tertiary Institution: North-West University
Students: Schalk Willem Theron, John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg
Title: Toorberg
Tertiary Institution: University of Pretoria
Students: Marilize Gouws, Monique Cowdrey
STUDENTS - RADIO
No Finalists
STUDENTS - PRINT COMMUNICATION
Title: Campaign: Alle Kwale
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Students: Megan Budler, Christi Meletakos
Title: Campaign: Etikette
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Student: Layla Loots
Title: Vat-nie-khaki
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Peter Assenga
STUDENTS - COMMUNICATION DESIGN
Title: Ja Oom, Nee Oom
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Casper Schutte
STUDENTS - CRAFT
Craft: Illustration
Title: Dorp
Tertiary Institution: North-West University
Student: Amanda van der Walt
Craft: Photography and Graphic Design
Title: Ja Oom, Nee Oom
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Casper Schutte
Craft: Illustration
Title: Maaifoedie
Tertiary Institution: North-West University
Student: Lise-Marié Clarke
Craft: Cinematography
Title: Spel
Tertiary Institution: North-West University
Students: Schalk Willem Theron, John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg
Craft: Editing
Title: Spel
Tertiary Institution: North-West University
Students:Schalk Willem Theron, John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg
Craft: Direction
Title: Spel
Tertiary Institution: North-West University
Students: Schalk Willem Theron,
John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg
STUDENTS - INTEGRATED CAMPAIGN
Title: Bekstil
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Miemie-Louise van der Walt
Title: MK Gly
Tertiary Institution: North-West University
Students: Lise-Marié Clarke, Stefan Kruger, PJ Pretorius, Roelien Potgieter
Title: MK Gons
Tertiary Institution: North-West University
Students: Reandi Engelbrecht, Adrien Viljoen, Ronel Swanepoel, Luanri Venter
Title: MK Kuier
Tertiary Institution: North-West University
Student: Amanda van der Walt
Title: MK Live
Tertiary Institution: North-West University
Students: Tanya Loots, Marézane Trollip, Christine Muilwijk
Title: MK Tjoen-It
Tertiary Institution: North-West University
Students: Berné van Zyl, Suzél van Heerden, Junika van Schalkwyk
STUDENTS - TRULY SOUTH AFRICAN COMMUNICATION
Title: Campaign: Anyone's Game
Tertiary Institution: AAA School of Advertising, Johannesburg
Students: Lizandri van de Merwe, Yenani Madikwa
Title: President
Tertiary Institution: AAA School of Advertising, Johannesburg
Student: Mahlatse Moetlo
