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Distell Press Office
Distell, a global business with roots in South Africa, produces and markets a diverse portfolio of award-winning alcoholic brands that have been crafted by extraordinary people across the world. Some of these brands include Amarula, Savanna, Hunter's Dry, Durbanville Hills and Nederburg.
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Viceroy promotes cultural learning with Conversations on Culture sessionsAs people, we've always been guided by our culture. It has been our compass for where we need to go and shone a light on where we're from. South Africa is well-known for its diversity, and we are considered a melting pot of ethnic and cultural diversity. 25 Nov 2021 Read more

Nederburg brings you local cuisine like you've never seenTake a pinch of Chef's Table, add a dash of Anthony Bourdain's Parts Unknown, then a large helping of Mzansi magic, and you have the quintessential ingredients for a show like no other. 25 Nov 2021 Read more

Hunter's set to refresh SA's music industry with #MusicNeedsYou concertIt's been almost two years since the global Covid-19 pandemic started in South Africa and like many other countries, South Africa also had to implement strategies to curb the spread of the disease. Lockdown has meant many things such as mask-wearing, social distancing and no more live events. In the beginning, it was novel and quite enjoyable to watch concerts, shows and performances from the comfort of your home but digital fatigue is hitting hard. 4 Nov 2021 Read more

Nederburg's Double Barrel Reserve reflects detail and imagination"Never underestimate the power of a simple detail. It can transform even the excellent into the exceptional," says Niël Groenewald, MD of Nederburg. "Ask anyone who treasures their craft, who works fully with their hands, heart and mind, and they will tell you the same." 27 Oct 2021 Read more

Inventive new campaign launches a bold new drinkEverything about the new Three Ships Mash Tun is inventive - even the marketing campaign that promotes it. "For a drink that's set to shake up the traditional whisky category, only an ad campaign that's bold and inventive itself will do," says brand manager Nicole Hewitt. 26 Oct 2021 Read more

South Africa's most popular premium cider, Savanna is currently in a situation every brand would love and hate to be in simultaneously. The enormous love and support from South Africans has resulted in a situation where the brand has doubled in size in the last twelve months, creating significant pressure on demand and supply. Some fans have been noticing their brand selling out fast and missing from fridges and shelves in their search for their favourite cider. 24 Oct 2021 Read more

4th Street Wines launches Sweet Late Harvest for the ultimate chillNew 4th Street Sweet Late Harvest bag-in-box is best served chilled and bursts with sweet natural flavours that are versatile enough for fun wine cocktails at any chilled occasion with your closest crew. 22 Oct 2021 Read more

Bernini dials up the glow with a stylish new look and easy opening capBernini - SA's much loved real natural sparkling grape frìzzante - reveals a premium, sophisticated new look and easy-open cap, offering glow getters the chance to step up and enjoy the frìzzante they've always loved, with even more convenience and style. 19 Oct 2021 Read more

Live on the light side with Vawter Hard Seltzer and embrace all sides of yourselfVawter Hard Seltzer is the exciting new product launched earlier this year by Distell, the market leading innovators in the ready-to-drink category in South Africa. Vawter Hard Seltzer is a unique range of spirit coolers: vodka and sparkling water with natural fruit flavours that is lower in sugar and alcohol content, allowing consumers to fully embrace the many different sides of themselves - the side that wants to flow on the dance floor, the side that wants to flow on the yoga mat, the side that wants to work like a boss, the side that wants to workout like a boss. With Vawter Hard Seltzer, you can live life light and do it all. 13 Oct 2021 Read more

Savanna helps SA with their umjolo woesWith social distancing, lockdown, and mask-wearing times approaching the two-year mark, it came to Savanna Premium Cider's attention that while people have been growing their sweatpants and slipper collection, they have also let their umjolo 'dating' game slide. Umjolo is facing a serious pandemic with no way to 'jola' (get to know each other) properly. We have to wear our masks to stay safe and respect the curfew which could limit those kissing moments and the sharing of love - face-to-face. 6 Oct 2021 Read more

Bernini partners with OneVoice South Africa to empower over 1000 women in SA to succeed in the workplaceSouth Africa has recorded the highest levels of unemployment to date - and the female unemployment rate remains far higher than that of men. During Q1 2020 and Q1 2021, Statistics South Africa found that more than four in every ten young South African women were not only unemployed, but lacked education or training. A closer look reveals how a lack of soft skills needed to get and keep a job, are among the major obstacles to employment and entrepreneurship. 22 Sep 2021 Read more

Major League DJz action-filled lives fuelled by Extreme Energy's new Non-Alcoholic variantMajor League DJz are heavyweights on the SA music scene, and Junior King is one of the hottest next gen dancers in the industry. They recently partnered with Extreme Energy's new Non-Alcoholic variant to bring fans a behind-the-scenes look at their fast-paced lives. 21 Sep 2021 Read more

Extreme Energy's new House and Soul sensory music variants are a world first innovationExtreme Energy has firmly established itself as a brand at the forefront of the latest global drinks' innovation. With the launch of the groundbreaking Extreme House and Extreme Soul sensory music variants - a world-first-of-its-kind innovation - this unstoppable brand connects with Mzansi's popular urban music culture. 17 Sep 2021 Read more

Savanna Light - It's not that heavySavanna Cider is known for its crisp, witty perspective on daily life in sunny South Africa, and offers a range of premium dry ciders designed to quench any thirst at any occasion. Savanna was the first cider to launch a Light variant as the ultimate choice for a refreshing alcoholic beverage on the lighter side. Light in alcohol, at a 3% alcohol level, Savanna Light has been enjoyed by men and women across South Africa since 2000 - #SiyavannaSouthAfrica. 10 Sep 2021 Read more

Nederburg offers helping hand to restaurants and wait staffNederburg Wines is spending close to R1m to encourage diners to return to their favourite licenced eateries in a campaign primarily designed to boost the beleaguered restaurant sector. 9 Sep 2021 Read more

Moonchild serves a dash of madness with creativesThere is method to the madness, so goes the adage. A new TV show hosted by the colourful and irreverent Moonchild Sanelly zooms in on the lives of South Africa's most prolific artists and entertainers with the premise of peeling off the layers to get to the madness that drives creatives who see the world differently. 9 Sep 2021 Read more

Three Ships Mash Tun - a smooth-tasting, bold new inventionFrom a South African distillery famous for innovation, and globally awarded for its top quality whiskies, comes a bold new invention. Three Ships Mash Tun is a smooth new taste, born in the heart of the James Sedgwick Distillery. 3 Sep 2021 Read more

Klipdrift leads the way with zero sugar spirit cooler - Klipdrift & Cola Zero SugarSouth Africa's favourite brandy has its finger on the pulse of consumer lifestyle trends - that's the motivation behind the new Klipdrift & Cola Zero Sugar 23 Aug 2021 Read more

Durbanville Hills launches lower alcohol wine rangeKeeping in trend with the global shift towards a more mindful lifestyle, Durbanville Hills has launched a new light range that is lower in alcohol and calories. 11 Aug 2021 Read more

Bernini steps up female empowerment with a new platform and host for The SquadcastThe team behind Bernini - SA's only real Natural Sparkling Grape Frizzantè - is back with The Squadcast - a platform for open, honest conversation with confident, empowered women who live life with style, strength, flair and purpose. These phenomenal women will share their experiences along with valuable advice for women. 6 Aug 2021 Read more

Bain's re-greens Jozi City Centre!Despite Johannesburg being known as the concrete jungle of Africa, the city is encouraging greener living for its citizens with a number of initiatives and environmental projects. The proudly South African Bain's Cape Mountain Whisky, and twice awarded as the World's Best Grain Whisky, has joined the movement by creating the Bain's Urban Forest in the heart of Johannesburg at the Modderfontein Nature Reserve. 28 Jun 2021 Read more

Savanna Premium Cider flexes its muscles by bringing home 2 International Cannes Lions AwardsThe Cannes Lions International Festival of Creativity awards marketing and creative teams from around the world for work that creates meaningful connections with consumers in a radically disrupted world. Distell's premium cider brand Savanna has won two coveted Bronze Cannes Lions awards amongst a handful of other South African winners. 28 Jun 2021 Read more

SA market welcomes the arrival of Vawter Hard SeltzerDistell launches first low calorie, ABV scale hard seltzer in Africa in line with global drinks trends. 4 Jun 2021 Read more

Hunter's continues to refresh SA this World Cider DayWorldwide, 3 June is known as World Cider Day. A day for all cider fans to declare their love for this popular drink available in a wide variety of apple cider. 3 Jun 2021 Read more

Extreme Energy launches premium non-alcoholic variant to help you keep the pace - no matter whatExtreme Energy is in tune with the lifestyle of its active unisex consumers. This is the impetus behind the launch of the exciting new Extreme Energy non-alcoholic variant. 2 Jun 2021 Read more

Savanna and Comedy Central Africa continue to show their unwavering support for SA's comedic talentSafta-nominated Comedy Central Live at the Savanna Virtual Comedy Bar renewed for another season starring Tumi Morake, Nina Hastie, Trevor Gumbi, Tyson Ngubeni and many more... 10 May 2021 Read more

Savanna Cider resolute in promotion of responsible consumptionAs we navigate the new world we find ourselves in, Savanna remains focused on supporting and uplifting South Africans through numerous campaigns and lively social media activity. During this challenging time, we understand the need to savour every moment and live jubilantly and as such we have intentionally endeavoured to create content that entertains and proactively drives responsible messaging to you, our much loved consumers. 10 May 2021 Read more