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Hook, Line & Sinker Press Office
At Hook, Line & Sinker (HLS) we're a hip & happening integrated communications agency. We help brands to hook their desired audience across paid, earned, owned & shared lines to deliver the ultimate campaign sinker.
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Global companies are turning to SA for media and marketing expertiseWhile Covid-19 and its associated lockdowns have dealt severe blows to most economies around the world, there are some unexpected silver linings. As a result, local marketing and communications companies have found their services are in demand by global brands. 29 Sep 2021 Read more

Tech industry holds opportunities in 2021 and beyondSouth Africa's gender gap, which was estimated to close in 99.5 years from 2020, has now increased by a generation to 135.6 years to close from 2021. This is according to this year's World Economic Forum's (WEF) Global Gender Gap Report which revealed that out of the 156 countries monitored, 55 countries regressed or stalled with South Africa unfortunately regressing from 17 to the 18th position of gender equality. 31 Aug 2021 Read more

SMS solutions essential for an inclusive business strategy in SASouth African companies must take care not to inadvertently deepen the existing digital divide. Although Covid-19 and related lockdowns have accelerated a growing trend towards the digital economy such as artificial intelligence, in an unequal society such as South Africa, many consumers find it difficult to access data-intensive apps and processes. 25 Aug 2021 Read more

Millennials, tech and PRHow a bunch of tech fundis are breaking conventions and changing perceptions for some of the world's largest computer software and technology brands 5 Jul 2021 Read more

The power of PR: 5 ways businesses can create stability through communicationIn today's challenging times, instead of waiting for uncertainty to pass, innovative companies are reinvigorating their media strategies. Research reveals that thoughtful, strategic communication can actually minimise the short- and long-term financial and reputational impact on a business. And it appears that businesses thriving during the pandemic are those that are constantly engaging with their customers. Why? During economic upheaval, personalised, authentic communication is what should drive all business activities. 14 Sep 2020 Read more

Five PR lessons we can learn from SuzelleDIY sensation, Suzelle, has had quite the year; from the launch of her book, to becoming a TV star, to her international visits abroad. Our famous 'braai pie' master and her co-partner, Mariaan, have created a Do-it-Yourself web series that has creatively captured the heart of the nation. 7 Mar 2016 Read more

Instagram: How to create that picture-perfect PR strategyInstagram has gone from a trendy iOS-only app, to a massive social network with Android and web presence with more than 300 million monthly users. 9 Nov 2015 Read more

Calling all media & marketers: would you cope with a six-hour working day?As efficient as we strive to be, I'm pretty sure we often hear ourselves wishing for more hours in the day. And as we already know, the media and marketing world is not for the faint-hearted - or those dependent on eight hours of sleep a night. From new business, budget reviews, events and product launches, tight deadlines and client demands - it can be extremely exhausting. 26 Oct 2015 Read more

Hell no, that's not PRI loved PR Daily's article titled, '10 Falsehoods about PR' with my favourite quote being, 'Spin to PR is what stupid is to Albert Einstein.' As PR's 110th anniversary approaches, I thought it would be fun to highlight the piece and question our local industry leaders for their comments, thoughts and input. 14 Oct 2015 Read more

What shall we name Facebook's 'dislike' button?Finally, Facebook will let us express something other than a Like, and as we have all seen and heard across every media portal possible to man-kind, Facebook is currently testing a 'dislike' button which should be introduced shortly... 21 Sep 2015 Read more

Hipster Barbie shows us that 'plastic is not fantastic' on social mediaI had a laugh at Gareth Cliff's Facebook post this week about Instagram's #socalitybarbie. This clever, brunette doll takes the mickey out of our social media community about living authentically and how narcissism can be tough to distinguish among today's clutter of hashtags. 8 Sep 2015 Read more

The A, B, Zs of our new generation and how to accommodate them in the workplaceMillennials are now entering their thirties and, just like me, they are beginning to peak at around 34 - 35 years of age, and we have seen that they already play a big part in our work culture. 26 Aug 2015 Read more