Since the outbreak of Covid-19 and the introduction of lockdown, only essential businesses have been able to operate under certain guidelines and only at certain times. With this in mind and new industries now able to open up, large-scale advertising is not as cost-efficient or effective and businesses are needing to communicate local messaging, hygiene practices and information such as 'latest opening times', which require updating on an individual store level. It has also become increasingly important for businesses to understand, in real-time, what their customers are saying about the changes they are making in-store. 3 Jun 2020 Read more Leading MarTech company, Social Places, who drive the use of consumer review management, reputation management and location-based marketing has expedited the functionality of their artificial intelligence feature to go live with the "Red Flagging" of any urgent topics including: disease, Coronavirus, COVID-19, hygiene, racisms, theft, assault, drugs as well as other important keywords that could have brand damaging implications for South African companies. 18 Mar 2020 Read more Social Places has released its first Annual Online Review Survey results, which show that South African consumers are well up to speed with their international counterparts regarding online reviews and local messaging. 22 Jan 2020 Read more Social Places, a MarTech company driving the use of location-based marketing and reputation management for multi-location and franchised brands, is carrying out the country's first Online Review Landscape Survey and is calling on South Africans to take part. 2 Dec 2019 Read more Improving online review ratings is a strategic necessity for franchises and multi-location brands as more customers engage with them via online listings - and expect a response. 18 Nov 2019 Read more Positive online restaurant reviews and recommendations from customers can be highlighted with Premium listings on TripAdvisor to improve visibility and reputation. 30 Oct 2019 Read more An effective strategy for responding to online reviews is good for business and can help companies enhance their reputation and improve operations. 15 Oct 2019 Read more Increased demand for data-driven location-based marketing spurs triple-digit growth for Social Places, a self-funded SA martech success story. 13 Sep 2019 Read more Technology-enabled local marketing strategies help leading franchises grow at a rate three times faster than competitors. 26 Aug 2019 Read more |
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