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Storytelling: What the Class of 1976 can teach the Class of 2020Since ancient times, storytelling has been an effective way of sharing history down through the generations. African culture is deeply rooted in oral tradition and the world knows us for our rich storytelling. We tell stories to pass on traditions, codes of behaviour and to maintain social order. As specialist brand storytellers and champions of storytelling, we reflect on what the Class of 2020 can learn from the Class of 1976, lest we forget. 25 Jun 2020 Read more

Think you have what it takes to be a thought leader?In 2013, Forbes listed Eike Batista first in the unenviable position of their roundup of "The Worst CEO Screw-Ups of 2013". In one year, the flamboyant chairman and CEO of the EBX Group destroyed 10s of billions of dollars in shareholder value and his personal wealth went from $30bn to $400m. The reason for his disastrous descent? The clue could be in the fact that he famously added the letter X at the end of his company names to show the imminent multiplication of wealth he predicted for his shareholders. Sadly, it was the opposite for OGX, LLX and OSX. 15 May 2020 Read more

Idea Hive partners with Future Kings: transforming young men's livesBrand storytelling specialists Idea Hive has partnered with Future Kings, a programme of the Rams Mabote Foundation (RMF) created in 2014 by Rams Mabote, who is arguably the voice of small business in South Africa. Formerly with Metro FM, Mabote has turned his YouTube channel - Talk with Rams - into the home of small business', dishing out education, opportunities, advice and networks that entrepreneurs need desperately. 12 May 2020 Read more

Tell your brand's story in the wake of Covid-19In the wake of the Covid-19 crisis, leadership at all levels is being tested. From junior marketing managers to C-level executives, response to the pandemic and its disruption of our day-to-day lives will leave a significant mark on our lives. 11 May 2020 Read more

Corporate communication - Creating connected employees, one story at a timeBrands spend a lot of their time and budget getting to know their customers, and rightly so. Unfortunately, they seldom put the same effort into the way they connect with their employees and get their buy-in through internal communication. In times of uncertainty, your employees will be the ones who keep the wheels rolling and if they already feel valued and believe in the vision of your company, they will stay in the trenches. Here, storytelling is an effective way of creating a culture where employees are true brand ambassadors. 1 Apr 2020 Read more

Brand storytelling specialists Idea Hive are writing their own success storyA lot can happen in five years. In South Africa alone there is loadshedding, Zozibini Tunzi, Ramaphoria, Nkandla and the Rugby World Cup. For a team of specialist brand storytellers in Johannesburg, half a decade of creative sweat and agility has resulted in accelerated growth for this band of 20-something creatives. Their secret? The ability to find and tell the stories that build mad brand love for their clients and then translating those stories into unique, measurable brand strategies that produce results. 20 Mar 2020 Read more

Why niche agencies are winning over the big brandsSouth Africa's agency landscape is one of Davids and Goliaths. You have the traditional local and multi-national giants and then the fresh niche outfits. In recent years, we've seen global brands increase their collaboration with these new-kids-on-the-block and, in some cases, they are opting to move entirely towards working with this nimble generation of agencies, combining it with their in-house effort. 27 Feb 2020 Read more

Why African investors need to venture into the fast-growing flexible workspace industryFrancis Kariuki, recently a former head of operations at a flexible workspace (also known as a coworking space) in Kenya sits across from me as we have a chat on the immediate future of the flexible working industry. Beaming with excitement and optimism, he observes that there is a huge opportunity for seasoned African entrepreneurs to venture into creating coworking space for the burgeoning working population across capital cities in Africa. 20 Dec 2019 Read more

A winning formula: Top brand story agency partners with leading technology firmIdea Hive, Johannesburg-based brand storytelling specialists, have partnered with Digitex Solutions, a local information technology company to provide cutting-edge digital storytelling marketing solutions. This in response to the growing need for value-driven marketing disruptions. In this ever-evolving digital world that sees brands needing to adapt to a new way of telling stories, this is exciting news. 25 Nov 2019 Read more

Regus brings the Flexible Working Revolution to Britam Towers, NairobiBusinesses in Nairobi eagerly await the arrival of the tenth Regus business centre, in Britam Towers - making this its 10th location in Nairobi - in November 2019. Bestowed Africa's first Emporis Skyscraper Award, it is also the tallest building in East and Central Africa. As the commercial nerve centre for Kenya, boasting strong trade links with Asia, the Middle East and Europe and a booming luxury tourism sector, the city is a perfect location for Kenyan and international businesses. 8 Oct 2019 Read more

The power of SA proptech: Business opportunities that effect changeIWG Plc. catches up with Sean Godoy on the proptech status in SA 6 Aug 2019 Read more

Africa is championing the flexible workspace revolutionFranchise opportunities - Africa's economy will grow faster than any other continent's over the next five years and flexible working is a huge part of that future. 31 Jul 2019 Read more

IWG flexible working franchise a first for AfricaFlexible workspace provider, IWG plc this week announced plans for a large-scale rollout of its franchise offering for flexible workspaces in a further 14 countries in Africa. At the helm is Mo Nanabhay, who led the franchise start-up and successful launch of both the Pick n Pay and Sasol franchise concept in South Africa and Sub Saharan Africa. This, in an industry where the demand for flexible workspace is set to grow by 30% annually for the next five years according to Jones Lang Lasalle (JLL). 4 Jul 2019 Read more

5 signs you may be ready for a rebrandFrom Absa to the SABC and this week, John Deere SSA's rebranding - we often see the need for and impact of established brands choosing to differentiate themselves with a new brand name, visual identity, positioning and vision. Whether it's to escape the past, or to catapult a brand into the future, creating a corporate image that attracts and connects with your customer, is key. But how do you know whether you need a rebrand? 29 May 2019 Read more

'Businesses that fail to become agile will not survive,' says IWG CEO Mark DixonIn our increasingly complex world, flexible working is shown to retain staff and help boost the bottom line 27 May 2019 Read more

Flexible working hours to contribute $10tn to global economy by 2030
  • Flexible working will save businesses money, reduce costs and boost productivity, causing a ripple effect across entire economies
  • The US could see an economic boost of as much as $4.5tn annually
  • China could see the greatest gross value add (GVA) increase of 193%
  • A rise in flexible working also benefits individuals, set to save people 3.53 billion hours of commuting time by 2030 31 Oct 2018 Read more

  • When working from home is not all it's cut out to beAround the world, there are fewer woman entrepreneurs than males. Why do you think that is? Well, for many reasons really: motherhood, social expectations, religious customs, lack of opportunity, fear of failure and funding, to mention but a few. 16 Aug 2018 Read more

    The end of the traditional 9-5? New study finds 70% of us skip the office to work elsewhere
    IWG reveals the results of largest ever poll on flexible working attitudes - surveying over
    18,000 professionals from a range of different industries across 96 countries
     1 Jun 2018 Read more

    In the right environment, everyone is creativeScroll back if you can, to the office of the 1970s - 'working 9 to 5' was the norm and employee happiness had little or no bearing in a largely autonomous corporate environment. Today we know that the employee experience businesses create, could decide whether they keep or lose talent and profits. 29 May 2018 Read more

    IWG secures over 50m sq ft of office space as the 'workspace revolution' begins
    • Significant growth sees operator of leading workspace providers reach global milestone
    • IWG believes growth reflects a tipping point in global attitudes to workspace
     10 Apr 2018 Read more

    Consumer behaviour is shifting - Shouldn't your brand be too?The 9th Packaging Conference on consumer insights and packaging trends, hosted by Stratcom Branding, is coming to Johannesburg on 2 March 2018. 27 Feb 2018 Read more

    New Spaces brand brings iconic workspaces to economic hub of SandtonCreative workplace specialist Spaces is expanding its South African footprint with its prime location, Atrium on 5th, in Sandton, which opened in February 2018. 26 Feb 2018 Read more

    The world of work is changing - are you future-proof?The world of work is facing rapid change and savvy business owners will need to take notice if they want to survive, let alone grow. Leading global flexible workspace provider Regus commissioned research which shows a snapshot of the world of work today. The trends were indicative of a changing business landscape, with 51 percent of South Africans surveyed saying that avoiding fixed rentals that hamper the need to expand and contract rapidly, will be a main driver for flexible working in the future. 9 Feb 2018 Read more