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Techsys Digital Press Office
Raised by computers, our team of experts specialize in all things digital, integrating new insights, strategies and digital technologies into clients' projects to achieve world class results.
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Closing the gender pay gap: Momentum leverages AI in groundbreaking campaign
In honour of Women's Month, Momentum teamed up with generative AI specialists Techsys Digital and VML to launch their groundbreaking Womentum campaign aimed at empowering the women of South Africa. Recognising the pivotal role women play in the socio-economic landscape of the country, this campaign is designed to bolster their financial and professional journeys. 17 Jan 2024 Read more

Jack Black's Brewing Co. collaborates with Techsys Digital for a refreshed digital experience
As the pioneer in the African craft beer scene, Jack Black's Brewing Co. proudly announces the launch of its revitalised e-commerce website. Developed in partnership with Cape Town's prominent digital marketing agency, Techsys Digital, Jack Black has refined the online shopping experience, offering customers a smooth and engaging journey. 8 Nov 2023 Read more

Techsys Digital and Takealot grab 12 Bookmarks finalists
Techsys Digital, a leading digital marketing agency in South Africa, and Takealot, the country's leading online retailer, are thrilled to announce securing 12 finalists in the prestigious Bookmarks Awards for 2023. This places Techsys Digital among the top 10 agencies and Takealot among the top 5 brands by the number of finalists for this year's awards. 29 Jun 2023 Read more

Takealot reaps the rewards of AI-powered chat commerce on Whatsapp, South Africa's largest online retailer, launched a breakthrough campaign called Retail Therapy - powered by Techsys Labs. 5 May 2023 Read more

How to go viral on TikTok... let your customers #unwrapalot
Can't wait for Black Friday to shop the hottest deals around? Now you don't have to. TikTok lovers, listen up! Techsys Digital have designed a shoppable Black Friday TikTok filter which reveals Takealot's best Blue Dot sale items, wrapped in blue and white wrapping. When the user holds up their hand, the flicking stops to unwrap an item and reveal an awesome Black Friday deal. 24 Nov 2022 Read more

Momentum Health's amped up event
Where your typical summit can be quick to come and go, Momentum Health's recent online summit was anything but for the delegates who attended. Thanks to 'Max' - an intuitive Whatsapp bot - all information about their exciting new products was delivered in bite-sized, super engaging phases throughout the day. 18 Nov 2022 Read more

Untapping talent with Takealot's Heritage Day design challenge
What do heritage and R100,000 have in common? How about Takealot's Heritage Day Design challenge, designed by local agency, Techsys Digital! 11 Nov 2022 Read more

Techsys Digital celebrates Innovation Awards at Bookmarks
When Techsys were approached by Digify Africa to problem-solve a really impactful brief for Meta, it was a true meeting of the minds! 5 Aug 2022 Read more

Renault drives innovation with all-new Whatsapp bot
Techsys Digital have partnered with Renault to launch a powerful mobile vouchering solution for the South African market. The Whatsapp solution is putting vouchers in the pocket of hundreds of thousands of Renault drivers, and helping loyal customers get the most from their ride. 19 Nov 2021 Read more

Whatsapp releases powerful new features for brands
Whatsapp has become an increasingly exciting prospect for marketers to have one-on-one conversations at scale with interested customers. Not only is it more convenient for people to engage on their mobile phones, it is also able to better cater to the unique needs of both brands and consumers. 4 Oct 2021 Read more

Maybelline's WhatsApp selfie superstars snap up latest 'Fit Me' campaign
Maybelline South Africa wanted to run a campaign that rewards their consumers, or 'Baybellines', for buying their 'Fit Me' Matte+Poreless Foundation. Not only do they stand to win incredible prizes, but they also have the chance to see their face on Maybelline's nationwide billboards and buildings. The mechanic? An ultra-innovative WhatsApp line using all-new features like buttons and menus - making entering as easy as 1, 2, 3. 14 Sep 2021 Read more

Virgin Active Quest receives over 6 million interactions on WhatsApp
The Virgin Active Quest campaign is all about motivating their members to stay active and complete a set of fitness challenges in a fun and engaging way. The campaign was created on buildabot and takes place as a series of health and fitness based tasks that members can complete each week to earn points and unlock amazing prizes via WhatsApp. 1 Jul 2021 Read more

BoomChat launches in South Africa
BoomChat is a cutting-edge web-based messaging platform that offers consumers an engaging mobile chat experience. 5 Mar 2021 Read more - WhatsApp templates increase engagement and conversion rates
As an official Facebook ISV, we build WhatsApp platforms to drive conversations, engage consumers and offer support. 2 Oct 2020 Read more

Be the first to use Whatsapp rich media templates! announces the release of its rich media template messages for Whatsapp. 29 Sep 2020 Read more

Boomerang - making WhatsApp fast and affordable
A powerful new consumer-centric business tool has officially launched. Enter Boomerang for WhatsApp API. 24 Jul 2020 Read more

Lancewood Cheese unlocks the power of WhatsApp with Techsys Digital
Lancewood Cheese is one of South Africa's most loved food brands on social media, with over 730,000 followers on Facebook. The key to its success is the way in which it uses its social presence to provide real value for consumers - producing quality recipes that are delicious and easy to master. The recipes come alive through the way in which Lancewood makes the content engaging and fun - using competitions, videos and click-throughs to the brand's website to make the consumer's journey even richer. 20 Mar 2020 Read more

Otees creates innovative online game with Techsys Digital
Otees is a cereal snacking brand loved by the young and the young-at-heart. From its fun, eye-catching packs, to its cheeky online persona, Otees stands by the notion that you can play with your food! How did this colourful brand plan to take its playful persona to the next level in a meaningful way for its consumers? 18 Mar 2020 Read more

Sasko connects communities through WhatsApp in best #MzansiBread search
Sasko bread is at the heart of many of South Africa's favourite meals - from the iconic bunny chow to the kota and the gatsby. The brand captures this spirit with its official hashtag #MzansiBread. In 2019, Sasko engaged with its loyal customers by using digital to ask what goes into making the best kotas, gatsbys and bunny chows. This campaign worked so well to engage local audiences around the foods they love that the brand decided to follow it up with a new campaign in which customers could stand to win by voting on which places serve the best #MzansiBread. 14 Feb 2020 Read more

How to unlock the power of digital for events and activations
Do you want to unlock the power of digital for your events and activations? Capture leads at events to drive your CRM objectives? Reward your customers in real-time for engaging with you? 7 Feb 2020 Read more

Takealot Gamealot hits 79,000 plays in just 13 days - powered by Techsys Digital
Takealot has tons of devoted fans, who flock to the platform for all their online shopping needs. As the brand headed into the festive season, they wanted to find a way to reward their fans in a fun, engaging way. Everyone loves simple arcade style games, so Takealot approached Techsys Digital - an agency known for tech innovation - to come up with a gamification concept that would get online shoppers buzzing. 28 Jan 2020 Read more

Techsys creates new Panarottis website to cater for the whole family
Iconic pizza and pasta chain Panarottis has always prided itself on putting its customers first by treating them like family. This has seen the brand go from strength to strength, since its inception in 1990 to now, with more than 105 restaurants across Africa and Australia. As the Panarottis family has grown over the last thirty years, so too have its customers become much more digitally savvy. 17 Jan 2020 Read more

Master mobile marketing in 2020 with Techsys Digital
Many are calling 2020 the Year of Mobile. And it's no surprise, with the twenties set to see phones (finally) go 5G, and the Mobile World Congress launching many of the year's top smartphones. South Africa's smartphone penetration sits at over 80% of the population, so it's no wonder that businesses and marketers have recognised that a mobile-first approach is the best option for communicating and engaging with consumers. 15 Jan 2020 Read more

WhatsApp trends for 2020
So, you already know WhatsApp is the most popular messaging app globally, but do you know what updates are coming in 2020? 13 Dec 2019 Read more

Techsys builds Safari's new future-focussed website
Safari wanted a new website they could use to highlight their role as the authority on dried fruit and nuts, via the content of their new website as well as through their SEO efforts. The popular South African brand also wanted to ensure that consumers would keep coming back to the site for frequently updated local content. 27 Nov 2019 Read more

Techsys Digital wins new pharmaceutical disruptor Cape Bio Pharms
Cape Bio Pharms enters the bio-medical research market as the disruptor in the space. Most traditional players in this category use expensive cell culture systems, yeast or eggs to produce a wide range of proteins used by life-scientists in their quest for new drug discovery. Cape Bio Pharms, on the other hand, uses a distant cousin of a tobacco plant as its bio-reactor. It's a protein expression system that checks all the boxes of disruptive - cheaper, faster, safer, better. And no animals are involved. But to truly register as the disruptor on the block, you need a digital presence to match. 15 Nov 2019 Read more

Want to make waves with WhatsApp marketing?
...But first the basics. 13 Nov 2019 Read more

Laduma! Techsys Digital and Tafel Lager create a WhatsApp win for soccer fans
The African Cup of Nations (AFCON) is one of the biggest soccer events on the continent, and beer brand Tafel Lager wanted to provide consumers with a free platform to follow the event. Weathermen & Techsys conceptualised a Whatsapp soccer portal that allowed consumers to follow their favourite team, check results/fixtures and more, all while on-the-go. 21 Aug 2019 Read more

WhatsApp for brands... with facial recognition!
Did you know that the average user checks WhatsApp more than 23 times per day? WhatsApp has truly revolutionised the way in which we communicate with our friends, family and now brands. Techsys Digital saw this opportunity to develop a platform that will facilitate more engaging and meaningful marketing interactions. 27 Jun 2019 Read more

How to leverage WhatsApp for your business
Many brands feel that the digital marketing channels available to them are saturated and overused, leading to consumer fatigue. 9 May 2019 Read more

Facebook chatbot world first for Heineken South Africa
Heineken South Africa wanted to run a sales driver campaign in a fresh, innovative way. The iconic beer giant decided to launch a chatbot that would be the first of its kind, and it wanted to premier the concept in Africa. 3 May 2019 Read more

Ceres gets a new highly interactive website from Techsys Digital
Pioneer Foods tasked Techsys Digital with the challenge of crafting a website that could be multinational, multilingual and support regional content variation for the iconic South African brand, Ceres. The website needed to communicate the expertise and origin of the much-loved brand. 30 Apr 2019 Read more

Owning the moment: Techsys gives HALLS millennial momentum
HALLS wanted to transform itself from being perceived as a medicinal throat lozenge to an invigorating everyday candy, and wanted a campaign to land the new positioning with consumers. Working with Saatchi & Saatchi, Techsys was challenged to find a way to insert HALLS into the everyday lives of their key audience: South African millennials. 26 Apr 2019 Read more

WhatsApp news: Tafel Lager launches groundbreaking campaign
Techsys Digital was tasked by leading Namibian digital agency Weatherman & Co to bring to life a unique campaign to celebrate Namibian Independence Day for beer giant Tafel Lager. 24 Apr 2019 Read more

Succeed at social media marketing with Namibia's V5 Digital Academy
Leading Namibian agency V5 Digital has partnered with D.O. Digital Academy to bring Namibians affordable online courses that enable participants to unlock the power of digital. 1 Feb 2019 Read more

Johnnie Walker unlocks the power of WhatsApp with Techsys Digital
Johnnie Walker approached Techsys Digital to help launch their limited-edition White Walker bottle - a blend inspired by the icy villains that Jon Snow and his comrades must battle in the wildly popular TV show. 9 Nov 2018 Read more

Digital pioneer: Techsys Digital appointed as Pioneer Foods digital and social agency
Techsys Digital has begun 2018 on a high, as one of two agencies winning the sought-after Pioneer Foods account. Following an eight-way digital agency pitch, the Cape Town-based agency scooped the digital and social accounts for several of Pioneer Foods' brands, including Ceres and Safari. 26 Feb 2018 Read more

Blending heritage with cutting edge: Techsys Digital wins KWV account
Techsys Digital has proven its ability to produce results for top brands in the alcohol category, with a client portfolio that includes powerhouses Heineken SA and Diageo. 12 Feb 2018 Read more

OLX South Africa, awarded to Techsys Digital and Black River FC
After a recent multi-agency pitch process, Techsys Digital and Black River FC have been awarded the OLX South Africa account. Both agencies are elated to be a part of growing OLX within the South African market, helping them to entrench their position as South Africa's favourite online classifieds platform. 1 Dec 2017 Read more

Techsys Digital awarded key Virgin Active platform
Virgin Active's recent multi-agency pitch process resulted in Techsys Digital being awarded the contract to build and support their next-generation e-learning platform. 23 Nov 2017 Read more

Techsys Digital wins Vital Health Foods account
Vital Health Foods' recent multi-agency pitch process resulted in Techsys Digital being appointed as its lead digital agency. The win will see Techsys extending and maintaining Vital's e-commerce offering ( and designing an eCRM strategy to deliver on the brand's 2018 objectives. 25 Oct 2017 Read more

Techsys Digital appoints MD of new Johannesburg office
Techsys Digital has named Michael Krynauw as MD of their new Johannesburg office at The Zone in Rosebank. 20 Oct 2017 Read more

Techsys Digital lands Johnnie Walker business
Techsys Digital is delighted to have been appointed by Johnnie Walker as their lead CRM agency. 11 Oct 2017 Read more

Windhoek Beer appoints Techsys Digital as digital partner
After a recent pitch process which saw Windhoek Beer appointing a new lead agency, Techsys Digital were absolutely thrilled to be chosen as their digital partner. 15 Sep 2017 Read more

What a swhopper of a day for Burger King SA
A project we were so excited to be a part of last year was the Burger King® South Africa Swhopper Day. Idea geniuses, The Jupiter Drawing Room Cape Town, came up with the awesome idea of ‘swhopping' an image of your less amazing meal for the chance of winning a Burger King® Whopper voucher - how swhopping cool is that?! 6 Apr 2017 Read more

Cape Town agency produces world's first facial recognition beer fridge!
Our challenge?
Find an epic way to motivate our staff to complete their timesheets by Friday!
 3 Mar 2017 Read more

Techsys Digital awarded strategic Diageo project
To enable effective e-CRM, Diageo South Africa has partnered with industry expert Techsys Digital across Captain Morgan, Smirnoff, J&B and Johnnie Walker. 17 Feb 2017 Read more

Amped up for facial recognition
With the onset of Black Friday last year, Techsys Digital were inspired to do something groundbreaking using facial recognition technology in order to drive excitement around The Foschini Group's Black Friday promotion and build their CRM database. 19 Jan 2017 Read more