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We use the power of technology and an understanding of human motivations to uncover powerful insights so that you can GROW. Everything we do is about delivering rapid, actionable insights.
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Nudge is now a certified Level 1 B-BBEE contributorIt is with great pride that we announce that nudge has achieved the highest Broad-Based Black Economic Empowerment (B-BBEE) contributor score of Level 1. 14 Oct 2021 Read more

IQbusiness fast-tracks its growth and market research expansion with nudge acquisitionSouth African independent management and technology consulting firm, IQbusiness, announced that it has acquired innovative insights agency, nudge, as part of a targeted merger and acquisition (M&A) strategy to ramp up organic growth and diversify its offering. 3 Feb 2021 Read more

nudge bags sought-after CRM Gold at DMA Assegai's 2018 with client Nando'sThe Talk to Nando's programme received three coveted Assegai awards at this year's Direct Marketing Association's Assegai Awards, including Gold for Best CRM Programme; Leader for Database and Analytics Innovation and Bronze for Multi-Channel Campaign. The awards recognize excellence in various elements of Direct Marketing. 16 Nov 2018 Read more

13 stunning stats on the ROI and growth of online communitiesEvery company today wants to be customer-centric. From emerging upstarts to established conglomerates, brands of all sizes now recognise that getting closer to customers is key to long-term business success. In our customer-led world, the various types of online communities have become an indispensable tool to harness customer feedback and insight. 1 Nov 2016 Read more

Controversial predictions about the future of the market research industry in the Digital AgeThe relentless waves of digital disruption in the market research industry don't exclude some organisations because of their size, history or legacy - all boats move when the tides shift. 24 Oct 2016 Read more

nudge growth impressesOn the eve of its fifth year in business, nudge reflects on its impressive growth in a very competitive marketing industry. 30 Sep 2016 Read more

Vision Critical recognises nudge as Partner of the Year in 2016 London SummitAt its recent client summit in London, Vision Critical named nudge as Partner of the Year for the EMEA region. 27 Sep 2016 Read more

VIMN Africa wins prestigious research awardMedia entertainment powerhouse Viacom International Media Networks (VIMN) Africa was awarded The Rookie of the Year Award at the Vision Critical 2016 EMEA Summit for its research submission, "The Power of Plugged In". The award recognises companies that have within the last 12 months achieved proven results thanks to insight communities. 20 Sep 2016 Read more

Are we safeguarding our online lives? An online survey suggests our bad habits may be leaving us vulnerableA recent online survey has shown that while our online lives grow in leaps and bounds, Africans are largely oblivious to the dangers lurking on the web. Or even where there is an awareness of the dangers, following the guidelines for secure password practice is seldom taken seriously. 25 Feb 2016 Read more

nudge reaches finals of international award for second consecutive yearnudge has reached the finals of the prestigious 2015 Insight Community of the Year award, hosted by Vision Critical, for innovative work conducted with its MovieMinds Insight Community on behalf of client, Ster-Kinekor Theatres. This achievement showcases South African research achievements when compared against numerous peers throughout Europe, Middle East and Africa. 9 Sep 2015 Read more

The quick and the dead - A manifesto for change in consumer insightThe nature of speed in commerce is changing - changing because of technology, changing because of economics, and changing because of social and cultural phenomena. This change is having far-reaching and important consequences for commerce in general and the process of working with consumer insight and market research in particular. 13 Aug 2015 Read more

Is Madiba's legacy fading? An online survey suggests this may be the caseA recent online survey has shown that South Africans are embracing the concept of contributing 67 minutes of their time to the less fortunate on Mandela Day. But whilst they love the concept, actual involvement isn't likely to be as strong. 14 Jul 2015 Read more

What social media analytics can't tell youCompanies don't know it yet, but there's a gaping hole in the big data they're using to analyse customer behaviour. 18 Jun 2015 Read more

Load shedding: Levelling the nationSouth Africa is often criticised for being unequal and divided. Load shedding has transcended the racial, age and economic divides to create a common ground, through shared experiences of darkness, congested traffic, and cold dinners. 15 May 2015 Read more

Online market research is now mainstream in South AfricaThe confluence of four market conditions - economic downturn; internet penetration; technology improvement; and consumer readiness to participate in e-commerce and online surveys, has created fertile ground for online market research companies like nudge to create disruptive alternatives to traditional market research. 20 Mar 2015 Read more