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Primedia Outdoor Press Office
Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of- Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage.
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Primedia Outdoor collaborates with Checkers to create a growing billboardAnnouncing the return of their hugely successful Little Garden collectable promotion, Checkers partnered with Primedia Outdoor to create a billboard nursery. The launch of the promotion and the unveiling of the billboard took place on Monday, 24 August 2020 just ahead of spring. 31 Aug 2020 Read more

Primedia Outdoor geared to safeguard employees during Covid-19As confirmed cases of the coronavirus accelerates across many communities in South Africa, Primedia Outdoor places the highest priority on the health, safety and well-being of its staff and their families, while protecting the continuity of its operations and essential functions. 20 Aug 2020 Read more

Primedia Outdoor proudly supports #OurSecondChance, the world's biggest digital OOH campaign to datePrimedia Outdoor joined many other Out of Home media owners from across the world in support of the new global digital Out of Home (DOOH) campaign from The World Out of Home Organisation (WOO). 14 Aug 2020 Read more

Primedia Outdoor successfully executes first Prime-Intelligence advertising campaign alongside Audi South AfricaFollowing the success of their dynamic digital capabilities, Primedia Outdoor, the largest wholly South-African owned OOH advertising specialist that also operates in eight other African markets, has successfully executed its latest technically innovative product offering, Prime(i) Road and Prime(i) Mall. 10 Jun 2020 Read more

Let's go outside - safely1 June 2020, the beginning of level 3 lockdown for all South Africans during the global Covid-19 pandemic that has placed us in the position of 'what's next?' or - more importantly, and closer to the soul of the nation - 'we've got this - we will rise'. There is brutal evidence, and no doubt that the implications imposed on the industry from the level 5 and level 4 lockdown regulations have left industries battered and bruised. The out of home (OOH) industry, in particular, was first to be hit - as a country we were told 'stay home', we were literally turned off. 4 Jun 2020 Read more

Primedia Outdoor supports #SendingLove - the world's largest user-generated digital out-of-home campaignUser-generated messages of love and unity are being displayed on digital out of home screens worldwide with social media amplification ensuring the messages are seen by millions - at home. 21 May 2020 Read more

Primedia Outdoor upsurges its media holding in EswatiniPrimedia Outdoor, the largest wholly South-African-owned out-of-home media specialist, recently extended its offering with the construction of five new Prime Towers in the heart of Eswatini (Swaziland). 4 Mar 2020 Read more

Primedia Outdoor celebrates love with the biggest ever Valentine's cardThis year, once again, Primedia Outdoor celebrated Valentine's Day in the most memorable way with its unique #PrimediaBigLove campaign. The #PrimediaBigLove campaign invited the public to send their loved ones, whether a partner, family, friend or colleagues, a love message on Twitter or Facebook and then have their message flighted instantaneously onto Primedia Outdoor's roadside and mall digital screens nationally. 19 Feb 2020 Read more

Primedia Outdoor unveils its largest LED at Fourways MallWith their continued focused approach in expanding their premium digital out-of-home (DOOH) portfolio, Primedia Outdoor - the largest wholly South-African-owned outdoor media specialist, unveiled their biggest ever full motion iconic transparent LED screen. 4 Dec 2019 Read more

Primedia Outdoor captivates Botswana with a new LEDPrimedia Outdoor has recently switched on a third roadside LED in Botswana, in the centre of Mogoditshane, which is part of the greater Gaborone conurbation. This super-sized 5m x 10m LED is surrounded by various banks, car dealerships as well as fast food and retail outlets making it a key platform for brands to target commuters traveling in and around Mogoditshane. 21 Nov 2019 Read more

Primedia Outdoor launches its Airport Digital Network in South AfricaFollowing the success of the launch of the 5mx10m digital billboard located at the prestigious King Shaka International Airport in June this year, Primedia Outdoor brings the market another great opportunity to reach airline travellers. As a proud media partner of Airports Company South Africa (ACSA) for over 20 years, Primedia Outdoor has unveiled its exquisite new 3mx6m cantilever digital billboard at O.R Tambo International Airport - currently the only external LED display at this monumental airport. 8 Nov 2019 Read more

Primedia Outdoor joins voices around the world to call on more people to demand that 'Malaria Must Die'The campaign, 'Malaria Must Die, So Millions Can live', was launched this week in South Africa by Primedia Outdoor using digital out-of-home (DOOH) advertising activations to inspire people to join the world's first voice petition to end malaria. The campaign which began earlier this year championed by David Beckham launched the world's first voice petition to end malaria. In a short film, David appears to speak nine languages using emerging AI (artificial intelligence) video synthesis technology. People around the world were invited to speak up by visiting malariamustdie.com and recording the message 'Malaria Must Die'. 15 Oct 2019 Read more

Primedia Outdoor and Menlyn Park Shopping Centre create new possibilities for local entrepreneurs in TshwaneTo celebrate local tourism attractions offered by the City of Tshwane, Primedia Outdoor and Menlyn Park Shopping Centre, in partnership with Tshwane Tourism Association, joined forces to host a four-day in-mall exhibition for the first time ever, running from 26-29 September 2019. 3 Oct 2019 Read more

Primedia Outdoor launches its powerful LED in LagosFollowing the unveiling of the powerful 3m x 12m video wall in Lagos's busiest shopping mall, Ikeja City Mall, Primedia Outdoor has recently launched its new impactful 4.5m x 18m roadside LED along Oworonshoki Expressway, Nigeria - marking its position in this dynamic city. 19 Sep 2019 Read more

Primedia Outdoor proud media partner of Fourways MallPrimedia Outdoor is proud to be the media partner of Fourways Mall who unveiled its newly renovated and expanded mall in the heart of the northern suburbs of Johannesburg last week. The surrounding suburbs of Fourways Mall provide an eclectic mix of consumers who are looking for a boundless lifestyle experience, and with over 250 new brands and stores added to the retail mix, Fourways Mall has everything and anything on offer for shopping and entertainment needs. 3 Sep 2019 Read more

Primedia Outdoor illuminates the streets of NamibiaWith an Adlites footprint across four African markets, Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centres in and around Windhoek, Namibia's capital city. This installation allows for uninterrupted internal illumination, ensuring the advertisers' message is always visible. 23 Jul 2019 Read more

Primedia Outdoor celebrates 25 years of excellencePrimedia Outdoor, the largest wholly South African owned premier out-of-home media provider in sub-Saharan Africa, is celebrating its 25th anniversary throughout the month of July, and on this notable milestone looks back on the evolution of the company and the accomplishments over the last 25 years. 1 Jul 2019 Read more

Primedia Outdoor unveils South Africa's largest airport roadside digital billboardWith over 1,000 square metres of roadside digital display already, Primedia Outdoor recently launched South Africa's largest airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. With the addition of this colossal 5m x 10m LED, Primedia Outdoor is strongly positioned as the leaders in Digital Out-of-Home. 13 Jun 2019 Read more

Primedia Outdoor brings a game-changing approach to PrimelitesPrimedia Outdoor is moving from bi-monthly to weekly rotations on their impactful Primelite billboard holding across Gauteng. This dynamic selling position provides brands with an opportunity to maximise reach in high-income and high LSM/SEM areas of Pretoria and Johannesburg more frequently than ever before. These Primelites are supported with currency data from ROAD and are all located in premium positions, making this offering intelligent; targeted and seamless for tactical impactful campaigns. 28 May 2019 Read more

Primedia Outdoor nominated for the FEPE International Technology and Innovation AwardPrimedia Outdoor was nominated as one of the top three out-of-home media owners for the Technology and Innovation Award at FEPE International's 60th Anniversary Congress, which took place in Dubai from 1 to 3 May 2019, with the theme of this year's congress being 'The Fame Game'. The FEPE International Congress is an essential event for the global out-of-home industry, recognising key players and technical developments changing the out-of-home landscape. 6 May 2019 Read more

Primedia Outdoor and Coca-Cola take creative execution to another level in ZambiaPrimedia Outdoor continues to push boundaries in sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola, to install a 12 meter-high bottle in Lusaka, Zambia, as part of its strategy to drive innovation and create impact within the market. 23 Apr 2019 Read more

#PrimediaBigLove spreads love with the biggest Valentine's card!Primedia Outdoor made Valentine's Day extra special, by taking over the streets and social media. They invited the public to send Valentine's Day messages of love to their partners, family, friends and colleagues on Twitter and then have their message automatically showcased on Primedia Outdoor's urban and mall digital out-of-home holding. 20 Feb 2019 Read more

Primedia Outdoor and Sakhumzi Restaurant rally behind local developmentConsidered one of the best-known township tourism attractions in Soweto, Sakhumzi Restaurant is rebranding to further reflect its core identity and originality. 19 Feb 2019 Read more

Primedia Outdoor breaks roadside digital ground in Durban!With an astounding 900 square metres of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor launches another breathtaking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal. This colossal digital network positions Primedia Outdoor as a robust media partner in the OOH landscape delivering the best locations and high-quality products into the market place. 11 Feb 2019 Read more

Primedia Outdoor and Twizza gear up to hit the streets with 80 branded taxisPrimedia Outdoor has branded a large fleet of taxis for Twizza, a proudly South African soft drink company, to raise awareness for its "Summer Fo Sho" competition and to provide a rich brand experience. 27 Nov 2018 Read more

Primedia Outdoor offers holiday package on Rank TV to celebrate festive seasonWith the holiday shopping season upon us, Primedia Outdoor has announced a promotional package on its digital Rank TV network, allowing clients the opportunity to reach commuters on their path-to-purchase journey during the festive season. 12 Oct 2018 Read more

Primedia Outdoor wins Huawei's P20 mall advertising campaign contractPrimedia Outdoor, the leading outdoor media provider, has been awarded a one-year contract to deliver a memorable and high-impact promotion for Huawei's newest smartphone, P20. 5 Oct 2018 Read more

Primedia Outdoor and DG Murray Trust team up to inspire early childhood developmentIn support of DG Murray Trust's commitments to develop South Africa's potential, Primedia Outdoor has recently joined forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children. 1 Oct 2018 Read more

Dior and Primedia Outdoor spread JOY in Cape Town and JohannesburgPrimedia Outdoor continues to boost its mall portfolio as the premium outdoor media provider collaborates with Dior on a month-campaign for the launch of its new perfume, JOY. 20 Sep 2018 Read more

Primedia Outdoor launches Radio-to-Road synergy in ZambiaIn continuous efforts to expand innovative product offerings in sub-Saharan Africa, Primedia Outdoor has announced Radio-to-Road initiative in Zambia, an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns. 20 Aug 2018 Read more

Primedia Outdoor continues to expand its digital footprint in sub-Saharan AfricaAs part of growing its digital footprint in sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively, marking its position as digital leaders. 5 Jul 2018 Read more

Primedia Outdoor joins National Geographic Society for Endangered Species Day global OOH campaignFeaturing photography from the National Geographic Photo Ark, the week-long campaign will run in 22 countries around the world to raise awareness of species at risk 21 May 2018 Read more

Primedia Outdoor extends branding opportunities in the heart of HarareIn continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe. 30 Apr 2018 Read more

Primedia Outdoor becomes official member company of Proudly SAThe largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa. 26 Apr 2018 Read more

Dave Roberts to lead the OOH businesses for PrimediaEffective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa. 9 Mar 2018 Read more

Game City Mall - an economic hub in GaboroneTo help their clients make effective decisions, Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer "convergence nodes" - hubs of commercial activity frequented by an economically active population and where money changes hands. In Gaborone, Botswana, Primedia has identified seven such nodes, where points of interest converge to attract a high number of consumers. 4 Jul 2017 Read more

KasiKrew puts community at the heart of Rank TVPrimedia Outdoor has recruited a “KasiKrew” - community based videographers - for four of its Rank TV sites, according to Peter Lindstrom, Primedia Outdoor's Sales and Marketing Executive. 9 Jun 2017 Read more

Harnessing the power of the public to Add HopeAt a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever Institute referred to the KFC Add Hope campaign as an example of an initiative that enables customers to contribute to the greater good. Increasingly, he noted, consumers are looking for ways to make a meaningful difference: KFC's Add Hope asks customers to add a R2 donation to the cost of their meal, thereby supporting a programme providing nutritious meals to hungry children around South Africa. 6 Jun 2017 Read more

Primedia Outdoor's ABC for OOH CreativeAdvances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain the same, beginning with the ABCs of accuracy, boldness and clarity. 2 Jun 2017 Read more

A first for Kenya - and a win for Primedia OutdoorPrimedia Outdoor has won the advertising rights to Garden City Mall in Nairobi, an international mall situated within an integrated residential, retail and office development that is the first of its kind in Kenya. 29 May 2017 Read more

Primedia Outdoor brings early Christmas to Alex's Skeen Primary SchoolPrimedia Outdoor has donated more than R100,000 worth of goods, including stationery and sanitary pads, to Skeen Primary School in Alexandra, at an event attended by City of Johannesburg Mayor Herman Mashaba. 23 Nov 2016 Read more

Primedia Outdoor awarded tender for Richards Bay AdLitesPrimedia Outdoor has been awarded a tender for 200 illuminated street name signs (AdLites) in Richards Bay, KwaZulu-Natal. 10 Nov 2016 Read more

Primedia Outdoor launches new LED in TembisaPrimedia Outdoor has recently launched a new 4m x 8m high-resolution LED screen in Tembisa, Ekurhuleni. 9 Nov 2016 Read more

Nedbank innovatively shows the way on small outdoor advertising format with big resultsNedbank has renewed its advertising campaign with South-Africa's outdoor media specialist Primedia Outdoor's AdLite holdings, to maintain and build brand awareness, serve and connect with communities, and ensure a greater level of convenience for their customers. 23 Aug 2016 Read more

Toyota reaches out to the taxi industry to put health and safety firstToyota recently teamed up with the Department of Health and the International Labour Organisation (ILO) to run a series of activations at busy taxi ranks, facilitated by Primedia Outdoor. With an MC and DJ on site to whip up excitement, Toyota reached out to taxi owners, drivers, mechanics and association members, to build and enhance brand awareness while promoting health and wellbeing. 17 Jun 2016 Read more

Woolworths ventures onto Primedia's Digital OutdoorWoolworths has launched their AW16 Studio.W collection into the digital outdoor scene. During March and April, the trend-conscious urban brand takes centre stage on Primedia Outdoor's urban LED network, bringing their take on contemporary style to a host of commuters. 15 Apr 2016 Read more

New Debonairs campaign hits the roadDebonairs is taking to the mobile market to inspire on-the-go consumers with a hunger for pizza. The campaign will run over a year, with the creative changing every three months, and will be rolled out using Primedia Outdoor's Rank TV and Brandmarks. 14 Apr 2016 Read more

Primedia Outdoor's new digital billboard lights up South Africa's busiest roadSouth Africa has plenty of busy roads - and this one might just be the busiest. Two million vehicles drive along the Western bypass of the N1 highway in Rivonia each month, according to a recent count by Kantey and Templer Engineers. In establishing a new 4.5m X 18m LED screen billboard on this site, Primedia Outdoor brings its clients' messages to bear on a vast number of commuters, and in a highly desirable location. 17 Feb 2016 Read more

Shedding light on an elusive environment: Commuter segment insights within taxi ranksFeeding the South African masses to the thousands of destinations across the country, taxi ranks constitute the heart of the commuter industry. The myriad of people queuing each day at the thousands of taxi ranks stand testament to the role taxi ranks play in enabling urban commuting for millions. 27 Nov 2015 Read more

An update on progress from the Out of Home Measurement CouncilThe OMC (registered in early 2015) has now been formalised based on international best practice and is representative of key OOH media owners. Its overriding purpose is to provide a currency that delivers media metrics comparable to other media to facilitate and enhance its value to the advertising industry - which in turn will contribute to building the credibility and stature of the Out of Home (OOH) industry. 29 Oct 2015 Read more

Primedia Outdoor October tree spree at E.P. Baumann schoolNowhere is the idiom 'Mighty oaks from little acorns grow' more appropriate than at E.P. Baumann Primary School, sandwiched between Garden City Clinic and the periphery of Mayfair, just West of Johannesburg CBD. 12 Oct 2015 Read more

Telkom makes a digital call with Primedia Outdoor Super LED1.7 million motorists commuting between Johannesburg and Pretoria will most certainly have noticed the latest Primedia Outdoor Super LED billboard, lighting up the Danie Joubert freeway, since the big switch-on in July. 21 Aug 2015 Read more

Survivor marketing: tapping into the informal sectorThe informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading contributes 6-7% of South Africa's GDP - twice as much as agriculture and about the same as the mining sector. And by all accounts, it's doubling in size every year. Perhaps the time has come for the formal and informal sectors to come together and bridge the gap between them. 23 Mar 2015 Read more

A brand new e.tv prime timeThere's something visceral and earthy about taxi ranks. The whole environment is a constantly seething body of smells, sounds and movement. From the savoury sizzle of meat being braaied, luring hungry (and even not-so-hungry) travellers, to the smoky mix of exhaust fumes and the hum of myriad conversations, carried across the organised chaos of taxis and commuters. 12 Mar 2015 Read more

Partnership uplifts kidsThe Maluti-a-Phofung Local Municipality, in partnership with Primedia Outdoor, has offered a helping hand by donating 40 school uniforms and 400 school bags to the learners of the Sentebale Primary School at Intabazwe (42 Hill) near Harrismith. 4 Mar 2015 Read more

Burger King - big on busesBurger King has put their money where their mouth is with their current bus-back campaign. 29 Jan 2015 Read more

Bhamuza goes to townPrimedia Outdoor has expanded the footprint of its iconic Bhamuza billboards beyond the primarily rural locations and into urban environments across South Africa, in line with progressive migration of the BoP/Survivor market to cities. 27 Jan 2015 Read more

Primedia Outdoor helps spread the wordIn the recently launched "Story Power. Bring It Home" billboard campaign by Nal'ibali, funded primarily by the DG Murray Trust, 500 billboards were booked with Primedia Outdoor over a four-month period - a substantial investment in the outdoor medium by any standard. The primary objective of the project to promote reading. 3 Dec 2014 Read more

Primedia Outdoor CSI triple jump in KZNNovember was a busy CSI month for Primedia Outdoor, one of South Africa's leading outdoor advertising companies. 25 Nov 2014 Read more

Primedia Outdoor makes a happy returnWednesday the 19th of November saw Primedia Outdoor return to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as hand over all the wheelchairs and mobility aids acquired for some of the learners. 24 Nov 2014 Read more

The Primedia Outdoor "Nelly There" Team do the Momentum 94.7 Challenge with time to spare"Nelly There" is a fundraising concept to assist Nelly Zitha, the wheelchair-bound receptionist at Primedia Outdoor, pay for essential physiotherapy not covered by medical aid. 19 Nov 2014 Read more

Primedia Outdoor raises the BEE barPrimedia Outdoor has upped its already strong Proudly South African standing by acquiring a Level Two B-BBEE Contributor Certification. This achievement acknowledges the company's continued commitment to integrating previously disadvantaged people into the economy. 5 Nov 2014 Read more

Primedia Outdoor sees if the shoes fitThe Ezibeleni School for the Physically Challenged is located on the main road through Thokoza, a bustling hive of taxis, hawkers and commuters. They are the recipient school of the 2014 Gift To Give project - an annual Primedia Outdoor CSI initiative. 30 Oct 2014 Read more

Primedia Outdoor - uplifting learners at AvonwoodPrimedia Outdoor recently visited Avonwood Educare NGO, an ECD (Early Childhood Development) centre in Elsies River, Cape Town. 8 Oct 2014 Read more

Lighting the wayOn 30 April 2014, at around 6:30pm, launch-party guests of Primedia Outdoor and North-bound commuters along the stretch of the M1 North, between Grayston Drive and Marlboro Drive, witnessed the powering up of the company's second super LED-screen billboard within a year. 14 May 2014 Read more

Primedia and Coke proposalRomance is alive and thriving if the enterprising actions of a young man in love, are anything to go by. 27 Feb 2014 Read more

Primedia Outdoor and Fino back to schoolYears begin and end with school themes - you're either finishing or beginning another grade. For those parents and learners with children still in the process of completing their studies, there is always the 'back-to-school' headache - uniforms, books, stationery and of course, school fees. 10 Feb 2014 Read more

ComutaNet has strengthened its offering in the 18-million-strong local commuter market by reaching a one-of-a-kind agreement with the South African National Taxi Council (SANTACO). 29 Jul 2013 Read more