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The Nedbank IMC has become Africa's premier integrated marketing conference.
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Measuring the value of social mediaDigital marketing has become the top responsibility of marketers today, according to the 27th Edition of The CMO Survey, overtaking all other touchpoints. With marketing budgets devoting almost 60% towards digital, marketers are only too aware that developing consistent and creative social media campaigns is a critical part of the equation. Dale Hefer, CEO of the Nedbank IMC Conference, says that without insightful user-centred monitoring, such campaigns can be sold short on the value and impact they create for the brand. 13 Oct 2021 Read more

Marketers must build back better in the next normal, says Nedbank IMC 2021 conference paper"You don't need me to tell you that the world we are operating in now is fundamentally different to where we were just 18 months ago. Major changes across industries were implemented virtually overnight and we've spent the last few months getting into a new rhythm, a new normal, the next normal." 16 Sep 2021 Read more

Marketing. The Movie, livestreams to critical acclaim, wows Africa's marketersThe Nedbank IMC 2021, themed Marketing. The Movie and billed as "Thriller. Action. Drama. Always a Love Story", surpassed expectations on Thursday, 29 July 2021 when it streamed a sterling array of marketing stars to more than 1300 delegates from 14 countries. 3 Aug 2021 Read more

A Nedbank IMC 2021 partnership with Sunshine Cinema challenges marketers to pay it forwardAfrica's premier marketing conference is pleased to announce a partnership with Sunshine Cinema, Africa's first solar-powered media distribution channel that ignites imaginations and discussion on the continent. The partnership sends out a challenge to South African and African marketers to 'pay it forward'. 23 Jul 2021 Read more

Industry maverick to talk honesty at Nedbank IMC 2021This year's Nedbank IMC closing speaker is the award-winning CEO of Joburg agency, DNA Brand Architects, Sylvester Chauke. He is a passionate advocate for creativity and author of the book, Stand Against Bland. 14 Jul 2021 Read more

2021 Nedbank IMC Marketing. The Movie.Africa's leading annual marketing event stars 18 speakers, with four global keynotes, sharing invaluable insight in a must-see one-day virtual conference. 12 Jul 2021 Read more

Beyond stereotype to the invisible conscious consumerAs conscious consumerism rapidly takes hold around the globe, companies are developing new and innovative ways to meet a growing demand for fairer, safer and greener products. But before companies begin a round of high-fives in the boardroom, we need to put a collective ear to the ground. In the race towards winning over the conscious consumer, some critical considerations are being overlooked. So says Dale Hefer, CEO of the annual Nedbank IMC Marketing is Business integrated marketing conference. 30 Jun 2021 Read more

FCB Global CCO, Susan Credle, joins cast of marketing stars at Nedbank IMC 2021In the year of virtual conferences, the Nedbank IMC in 2020 was critically acclaimed - the one to beat - and this year, the action continues with the conference themed "Marketing. The Movie." The star-studded line-up at this year's event, happening on 29 July 2021, includes four international speakers - all trailblazers. Susan Credle, global chief creative officer of FCB is one to watch - from any device of your choice. 23 Jun 2021 Read more

Jon Youshaei, Instagram's product marketing manager, to open Nedbank IMC 2021: Marketing.The MovieWhen it comes to content creation, Jon Youshaei knows his stuff. 15 Jun 2021 Read more

"Let's get better. Not just back to normal": Marcel Marcondes, US CMO Anheuser-Busch, joins Nedbank IMC lineupAfrica's premier marketing conference is rolling out the red carpet on 29 July and is set to be the marketing blockbuster of the year. Themed "Marketing. The Movie", this content-packed one-day virtual event is bringing together some of the biggest local and international A-list marketing stars, including Marcel Marcondes. His topic is Field of Dreams: Our opportunity to get better, not just get back to normal. This will be followed by a 15-minute Q&A session hosted by Andrea Quaye. 2 Jun 2021 Read more

Marketing's A-list stars to feature in forthcoming attraction Marketing. The MovieOn 29 July 2021, you'll get to see the thrills, the action and the love story that is this year's Nedbank IMC Conference, livestreamed to your device of choice. Acclaimed as a virtual conference benchmark in 2020, this year's Nedbank IMC will present 18 speakers including four global keynotes over one day. A-list marketing stars will be coming to you live from Joburg, San Francisco, New York, Nairobi and Cape Town. 10 May 2021 Read more

The Nedbank IMC puts spotlight on scarce skills through bursary programmeThemed 'Marketing. The Movie' and taking place on 29 July 2021, the Nedbank IMC is again offering bursaries to young South Africans and Africans. With marketing skills ranked 52 out of South Africa's top 100 scarce skills, training tomorrow's marketers deserves top billing as both a social and business imperative. 30 Apr 2021 Read more

How to avert a brand crisis on social media in 48HThis year's Nedbank IMC Conference will be tackling real-life issues affecting brands right now. Thanks to the stellar lineup of both local and international speakers, the conference has been touted as the benchmark in virtual conferencing and Africa's premier marketing event. This year the theme is Marketing. The Movie. 17 Mar 2021 Read more

Does your CEO see marketing as an Indecent Proposal?The Nedbank IMC 2021, taking place virtually on 29 July, is themed Marketing. The Movie. In one of the not-to-be-missed performances of the day, Mike Brown, Nedbank Group CEO, and Khensani Nobanda, Nedbank Group Executive Marketing and Corporate Affairs, will have a frank discussion on How to ensure your CEO doesn't see marketing as an Indecent Proposal. Loeries CEO, Preetesh Sewraj, will be facilitating the discussion. 22 Feb 2021 Read more

Marketing. The movie. The Nedbank IMC 2021 ConferenceAfrica's premier marketing conference is rolling out the red carpet on 29 July 2021 and is set to be the marketing blockbuster of the year. 1 Dec 2020 Read more

'Reset and reinforce brand purpose', says Nedbank IMC white paperRule 1: Everything has changed, change with your customers

Rule 2: Stop calling everybody millennials 13 Oct 2020 Read more

Masa makes the Nedbank IMC 2020 an approved courseThe Marketing Association of South Africa (Masa), the Saqa-registered professional body for the marketing industry, has created an online course from the Nedbank IMC 2020. The conference was presented in association with Masa and took place virtually on the 24 July 2020 with 1,200 delegates. The conference was a first of its kind and was described as 'setting the virtual conference benchmark'. 22 Sep 2020 Read more

The Nedbank IMC 2020 sets benchmark with virtual conferenceOriginally scheduled to take place in March 2020, the sold-out Nedbank IMC 2020 went virtual on 24 July 2020 as the first-of-its-kind virtual marketing conference in Africa. 31 Jul 2020 Read more

The Nedbank IMC 2020 virtual conference gains tractionWith less than a month until the virtual Nedbank IMC 2020, the organisers of the marketing event are excited about the take-up of the new format. The first-of-its-kind marketing conference in South Africa will take place virtually on Friday, 24 July 2020. 7 Jul 2020 Read more

The Nedbank IMC Conference 2020 goes virtualMarketing works. More than ever. Work it. 1 Jun 2020 Read more

The Nedbank IMC Conference 2020 has been postponedIn keeping with the president's address last night and the cabinet guidelines regarding Covid-19, the Nedbank IMC 2020 has been postponed. 16 Mar 2020 Read more

It's time for the youth to tell us how to work it"It's all about the youth. We need to listen, encourage, connect and uplift." This has been Dale Hefer's mantra since taking over as Nedbank IMC CEO in 2018. 23 Jan 2020 Read more

Does creativity work?Is 'creativity' a buzzword or a real marketing commodity? We posed some 'creative' questions to three top heavyweights - all of whom are speakers at the Nedbank IMC 2020 happening at the Galleria in Sandton on 19 March, next year. 4 Dec 2019 Read more

First Nedbank IMC Bursary winners are working it"I am working hard and loving marketing," says Marang Nwako, one of the two winners of the 2019 Nedbank IMC Bursary Programme in which she won a full bursary to study a marketing diploma with Nedbank IMC Bursary partner, MSC Education Holdings. 14 Nov 2019 Read more

Marketing works. If you take action.At a time when advertising has been rated below politics as a trustworthy profession and when, according to a recent survey, 77% of brands wouldn't be missed if they disappeared overnight, can brands still prosper? 8 Oct 2019 Read more

Marketing works. Work it.Why doesn't marketing sit with the grown-ups around the boardroom table? 29 Aug 2019 Read more

The Nedbank IMC 2020. Marketing works. Or does it?Right now, intangible brand assets are worth US$57.3tn globally. That's a lot of rands. Yet, marketing still doesn't sit with the grown-ups around the boardroom table. Why? 31 Jul 2019 Read more

2019 Nedbank IMC Conference ahead of the game with live streaming on FacebookWith under a week left before the 2019 Nedbank IMC Conference kicks off on 14 March 2019, it is set to be the biggest IMC conference to date with over 600 delegates attending. "We are very excited to be welcoming so many industry players and specialists under one roof. The event was sold out over a month ago which shows us that people are really keen for robust conversation around stripping marketing down to the bottom line" says Dale Hefer, CEO of the IMC Academy. 12 Mar 2019 Read more

London-based thenetworkone joins the 2019 Nedbank IMC Conference as sponsor and partnerThe debate over independent agency versus global holding company network rages on in the communications world. However, one company is challenging the concept of bigger is better by creating the largest global network of independent agencies worldwide. London-based thenetworkone, advocates for independent agencies and the benefits that go along with working with owner-managed, less cumbersome creative businesses of all kinds. 26 Feb 2019 Read more

Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*dThe 2019 Nedbank IMC Conference's agenda will be jam-packed with powerhouse players in the marketing and advertising world who will be sharing their views on trends driving the space in 2019. The conference takes on a TED-talk style format on 14 March 2019 at Joburg's iconic Fox Junction in Newtown. Here are a few insights from a range of speakers on topics that will spark interest and robust conversation on the day. 19 Feb 2019 Read more

20 top industry experts. One day. One stream. TED talk-style"An absolutely formidable array," is how IMC CEO Dale Hefer describes the speaker line-up for the 2019 Nedbank IMC Conference happening in March 2019. "Our mission was to bring together 20 great marketing minds and it is mission accomplished." 20 Nov 2018 Read more

The 2019 Nedbank IMC Conference welcomes HDI Youth Consultancy as a sponsorSouth Africa's HDI Youth Consultancy has come on board as a sponsor for the 2019 Nedbank Integrated Marketing Conference's (IMC) themed "Marketing Gets Nak*d™", which takes place on 14 March 2019 at Fox Junction in Newtown, Johannesburg. 26 Oct 2018 Read more

The Integrated Marketing Conference gets Nak*d with NedbankThe Integrated Marketing Conference (IMC) is pleased to announce Nedbank as the naming sponsor for its 2019 event, "Marketing Gets Nak*d™", which takes place on 14 March 2019 at the Fox Junction in Newtown, Johannesburg. 10 Oct 2018 Read more

Gender-neutral marketingJess Jorgensen, director at Instant Grass International, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 February. Jess and Paul White share their insights on gender-neutral marketing. 24 Jan 2018 Read more

Real secrets of effective influencer marketing campaignsStephane Rogovsky, CEO of R-Squared Digital, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 February. He shares his insights on real secrets of effective influencer marketing campaigns. 23 Jan 2018 Read more

Dark days for e-commerceDan Matthews, technical architect at Episerver, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 February. He shares his insights on e-commerce and inbound marketing. 19 Jan 2018 Read more

Meeting youth in their need spaceBongani Chinkanda, CEO of HDI Youth Marketeers, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 February. He shares his insights on connecting with township youth. 17 Jan 2018 Read more

Stellar speakers to headline Africa's largest marketing conferenceThe 13th edition of the Integrated Marketing Communications (IMC) Conference on 8 February at Vodaworld, Midrand, is an opportunity to kickstart 2018 with truly inspirational and actionable learning from the greatest minds in integrated marketing, says spokesperson Dale Hefer. Now Africa's largest marketing conference, it will feature corporate marketers from major brands including McDonalds, Standard Bank and Alexander Forbes, as well as leading local and international agency thought leaders, in a day jam-packed with interactive content, discussion and practical insights. 12 Jan 2018 Read more

The e-mail and SMS marketing juggernautWalter Penfold, Managing Director of SaaS marketing automation platform Everlytic, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 February. He shares his insights on e-mail and SMS marketing as a taste of what's to come. 10 Jan 2018 Read more

Finding our new comfort zone in disruptive marketingDale Hefer, award-winning marketer, author and spokesperson for the Integrated Marketing Communications Conference 2018 10 Jan 2018 Read more

Evaluate. Consolidate. Integrate - 2018 IMC Conference announcedEvery day your team delays using innovative new marketing solutions, you're losing competitive edge. If that makes you panic a little, great. It's time to get your team on its toes and prepare to embrace and integrate the plethora of ever-evolving options and channels available to marketers. 6 Nov 2017 Read more

Creative, tech and insights at the IMC ConferenceFrom creativity, to tech to marketing research, the IMC Conference will deliver it all. Our speakers hail from these three fields to deliver their views on what the future holds. They will condense years' worth of learnings into one mind altering exhibition of ideas. 19 May 2017 Read more

SA's top marketing minds at the Cape Town IMC ConferenceTwelve keynote presentations, two heated panel discussions, plenty of networking platforms and learning content all packed into one exhilarating day at the White Space in Salt River, Cape Town. 14 Mar 2017 Read more

New business for you - the "hello" that mattersIt all begins with a "hello". 22 Jun 2016 Read more

The JHB edition of the IMC Conference leaves industry buzzingOn 2 and 3 November, marketing and communication professionals gathered at Vodaworld in Midrand for the highly anticipated two-day, Integrated Marketing Communication (IMC) Conference. 13 Nov 2015 Read more

The most innovative IMC trends presented by industry thought-leadersIf you are a marketing or communication professional, which burning questions are keeping you awake at night? What are the most innovative ways to differentiate your brand in tough economic conditions? How to measure the return on investment for marketing campaigns? What to do with big data and insights? 28 Oct 2015 Read more

The industry's most innovative and inspiring speakers are set for IMC Conference JHB editionThe IMC Conferences is proud to announce that its 5th annual conference will be returning to Johannesburg on 2 - 3 November at the the Vodaworld in Midrand. 16 Oct 2015 Read more

All marketing roads lead to the IMC Cape Town ConferenceThe IMC Conferences are enabling marketing and communication practitioners to better understand the fundamental requirements in creating any integrated marketing communication campaigns. Recognised as the leading marketing and communication conference in South Africa, this year's conference will deliver the state of the marketing address to attending delegates. 24 Jul 2015 Read more

Platinum Seed - a digital marketing agency that executes and nurtures ideas poised for successAn agency's success is deeply rooted in the way in which it is founded. Platinum Seed was launched in 2009 in truly entrepreneurial fashion - initially a through-the-line agency; it identified the market's need and soon after shifted its focus on digital. The agency's catchy name comes from the belief that every idea starts with a seed of thought and perhaps more importantly - the way in which the idea is executed, pair that together with a high- quality rare commodity - Platinum Seed was born to execute and cultivate ideas that are poised for success. 19 Jun 2015 Read more

IMC Conference comes to the Mother CityThe IMC Conference is proud to announce that its 5th annual conference will be returning to Cape Town on the 3rd and 4th of August at the Cape Town International Convention Centre. 29 May 2015 Read more

Phat Brand Activation took the road less travelled and are now reaping the benefitsRico Wessels and Christopher de Bod are not average entrepreneurs. For one thing, they didn't dream of starting their own business. When they finally did launch their company, Phat Brand Activation, in 2008, they went from an idle discussion about starting something of their own instead of building other people's businesses, to resigning, to start-up in two weeks. They also broke all the rules doing it. How did they do it? Phat did it by freeing themselves from the conformities of the industry. 29 Apr 2015 Read more

A full house for the inaugural Durban edition of the IMC ConferenceOn 23 and 24 March, marketing and communication professionals gathered at the Southern Sun Elangeni and Maharani Hotel in Durban for the highly anticipated two-day, Integrated Marketing Communication (IMC) Conference. 14 Apr 2015 Read more

IMC Durban Conference taking place MarchWith only seven days left until the highly-anticipated Integrated Marketing Communication (IMC) Conference comes to Durban, make sure you book your tickets to attend! The conference will be taking place at the Southern Sun Elangeni and Maharani Hotel on 23 and 24 March 2015. 16 Mar 2015 Read more

The inaugural IMC Durban conference launches with a high calibre of industry leading speakersNine renowned and prominent speakers are set to be featured at the IMC Durban Conference taking place from the 23rd - 24th March 2015 at the Southern Sun Elangeni and Maharani Hotel. 26 Feb 2015 Read more

Book your seats to attend the IMC Durban ConferenceThe highly anticipated Integrated Marketing Communication (IMC) Conference will be coming to Durban from 23-24 March 2015, taking place at the Southern Sun Elangeni and Maharani Hotel. 20 Feb 2015 Read more

IMC conference poised for its inaugural Durban conferenceThe IMC Conferences are proud to announce its highly-anticipated conference will be coming to Durban from the 23-24 March 2015 taking place at the Southern Sun Elangeni and Maharani Hotel. 6 Feb 2015 Read more

Full house for the Johannesburg edition of the 2014 Integrated Marketing Communication Conference"Attending the 2014 IMC conference in Johannesburg is probably the best decision I've made all year. A professionally crafted event with insightful and stimulating speakers and content. Looking out for the next one! - Caroline Mavuti, Brand Manager, Fuel Card - KenolKobil Limited - Nairobi Kenya 29 Oct 2014 Read more

Final countdown (and lowdown) for the Integrated Marketing Communication ConferenceThis time next week, the Integrated Marketing Communication (IMC) Conference will be in full swing at The Maslow Hotel in Johannesburg, bringing a host of workshops, keynote speakers and relevant information from the marketing industry, making this one of the most anticipated marketing and communication conferences in the country. 30 Sep 2014 Read more

Meet the guys in front of (and behind) the IMC ConferenceWith less than two weeks until the Integrated Marketing Communication (IMC) Conference, the team is proud to have big names on stage, including the company that built it. 26 Sep 2014 Read more

Less than one month to go before the Integrated Marketing Communication Conference jet-sets to JohannesburgWith only a few weeks to go, the Integrated Marketing Communication (IMC) Conference is ready to take the stage at the Maslow Hotel on the 6th and 7th October 2014. 19 Sep 2014 Read more

Vserv takes the lead at the IMC Conference in JohannesburgWith another compelling line-up for the Integrated Marketing Communication (IMC) Conference, Vserv has come on board to take the lead sponsor title for the 2014 edition of this much anticipated conference that will be held at The Maslow Hotel on 6 and 7 October 2014. 26 Aug 2014 Read more

IMC Conference announces Silver Sponsors for the City of GoldMeet the businesses behind the brand. 13 Aug 2014 Read more

World Wide Creative releases exclusive interviews with speakers at the IMC Conference CPTThe World Wide Creative (WWC) team attended the Integrated Marketing Communication (IMC) Conference in Cape Town from the 9th to the 10th of June hosted at the CTICC. During the course of the event, the WWC team conducted a series of exclusive interviews with some of the keynote speakers and workshop hosts from various communication disciplines. 8 Aug 2014 Read more

IMC Conference Johannesburg announces keynote speakersWith just 10 weeks to go, the Johannesburg IMC Conference taking place at The Maslow Hotel from 6-7 October 2014 has confirmed its diverse mix of talented industry leaders. The event is set to challenge core facets of various marketing and communication disciplines and inspire engaging conversation. 6 Aug 2014 Read more