Homenewsabout usContact UsWebsite
Welcome to the
TLC Worldwide Africa Press Office
TLC Worldwide Africa is a global MarTech solution that rewards consumer behaviour with experiences. For 30 years, we've been connecting people with experiences that match their passions. The uniqueness of our business model is doing this for a fraction of the cost, making it commercially viable for brands to offer free experiences to their consumers as a reward for sales, engagement, and retention.
Follow us:
TLC Worldwide shortlisted for 6 awards in the International Loyalty Awards
We are thrilled to announce that TLC Worldwide has been shortlisted for the prestigious International Loyalty Awards! Our dedication to crafting innovative customer engagement programs has been recognised, with several of our campaigns making the cut across various categories. Let's take a closer look at each of these remarkable initiatives: 3 Apr 2024 Read more

Bd-capital partners with TLC Worldwide, the world’s largest marketing and loyalty rewards platform
The bd-capital team combines best-in-class investors with ex-CEOs to offer the next evolution of the Private Equity Operating Partner model. The firm focuses on high-growth businesses fuelled by changing patterns of consumer behaviour and disruptive technology. 14 Feb 2024 Read more

Extraordinary kids, extraordinary experiences
At TLC, we've always believed in more than just business as usual. Our heart lies in 'TLC Gives Back', and this year? Did we make some magic. 7 Nov 2023 Read more

The transformative journey of TLC Worldwide Africa: From marketing agency to martech powerhouse
In the ever-evolving business landscape, our belief is that companies that do not adapt to the seismic technological, socio-economic and customer behavioural shifts will likely find themselves teetering on the brink of irrelevance and dwindling market share. 16 Aug 2023 Read more

TLC Worldwide Africa launches Cosmos - The revolutionary consumer rewards and insights platform
TLC Worldwide Africa, the global leader in consumer rewards, has announced the launch of Cosmos, the latest iteration of its revolutionary rewards and insights platform that enables campaign creation and reward selection, whilst providing rich consumer insights. 7 Jun 2023 Read more

TLC Marketing SA sweeps industry awards, winning coveted 'Agency of the Year 2022' award for the 3rd time
TLC Marketing South Africa is proud to announce that it has been named the Agency of the Year 2022 at the ninth Annual Frankie Awards. This prestigious achievement is a testament to the agency's commitment to excellence, and most importantly client satisfaction. 8 Mar 2023 Read more

Womanhood - what does it mean to you?
So, a difficult and complex question to define in just one line, yet it's at the core of every woman's existence. Some can articulate it; others just live it. One thing is certain though, everyone is impacted by it, inspired by it in one way or another. 10 Aug 2022 Read more

Rewards programmes are broken. Here's how to really win customer loyalty
We're deep into the age of loyalty and rewards programmes, with just about every bank, insurer, retailer, and service provider offering an initiative of some sort that purports to reward their customers for behaviour that demonstrates loyalty to their brand. 30 Sep 2021 Read more

Today's business leaders speaking to tomorrow
Business innovation is driven by digital transformation and leaders with a knack to envision future trends. African business and entrepreneurs are known for making a noticeable difference by building and growing brilliant business while creating much-need jobs on our continent. Such accomplishment needs to be both celebrated and discussed in order to share valuable advice to our future risk-takers. 9 Jun 2020 Read more

Understanding rewards-based marketing
TLC Marketing Worldwide, a rewards-based company established in 1954, is premised on two core principles, namely that brands should add value rather than discounting and that added value should reward everyone. With increasingly fierce competition and the constant founding of new brands and stronger customer experiences, it is no longer sufficient for a business to simply advertise to sell a product or service. Brand preference and loyalty needs to be established to ensure consistent engagement, increased sales, referrals, and improved customer retention. With TLC, this is done through adding value at no additional cost to clients or their customers and/or consumers. 18 May 2020 Read more

Staying home, a rewarding strategy
At TLC Marketing our main objective is to ensure that we provide our clients with high-value, experience-led rewards under any circumstance. Impressively, our USP, comprising 6,000 dynamic partnerships, allows for instant adaptability which achieves previously-agreed to sales and marketing objectives, even mid-campaign. 19 Mar 2020 Read more

TLC Marketing Worldwide announces CEO appointment
Former Managing Director, Preneshen Munian, joins the ranks of CEOs in TLC Marketing Worldwide. 28 Feb 2019 Read more

Suzuki is giving consumers #AllTheRightFeels
Suzuki is bringing #AllTheRightFeels to consumers. Until 15 December 2018 consumers can test drive the all-new Suzuki Swift and get instant rewards! Opening up a world of fun and fashion with music streaming, fashion vouchers and event tickets. 27 Nov 2018 Read more

Acer is rewarding consumers this festive season
Acer understands that it is the little things that count, so this festive season they are giving back to their customers in a big way! 26 Nov 2018 Read more

Tupperware supports local soccer in their latest campaign
Tupperware is a brand that can be found in all South African homes. Their model and support has allowed thousands of South African women to earn an income at their convenience. Their latest campaign supports two South African soccer teams, Orlando Pirates and Kaizer Chiefs respectively. 17 Sep 2018 Read more

And the TLC Marketing Worldwide team gets bigger!
TLC Marketing is pleased to welcome Ryan Coomer and Kate Macildowie to fulfill the roles of agency director and strategic director respectively. 3 Jul 2018 Read more

Here is your chance to score with Hisense!
Hisense is giving customers the opportunity to score big with their latest campaign. Customers not only stand a chance to win an all-expenses paid trip to the 2018 FIFA World Cup in Russia, but will be instantly rewarded when purchasing any participating electronic appliances. Rewards range from spa vouchers to fashion vouchers and even a 12-month dining membership - something for everyone. The campaign runs until the middle of July. The grand prize winner was drawn on 15 June. 29 Jun 2018 Read more

Growth and change for TLC Marketing Worldwide
TLC Marketing bids farewell to their former CEO Derek Miller, who will now fulfil the role of CEO for the agency's Chinese office in Shanghai. Preneshen Munian, MD of South Africa, will take the reigns as Managing Director for Africa and the Middle East. 28 Jun 2018 Read more

TLC Marketing Worldwide wins again at this year's POPAI Awards!
TLC Marketing Worldwide Africa is thrilled to announce a win at the POPAI SA Awards which took place at the Maslow Hotel in Sandton at the end of January 2018. TLC Marketing took home a Bronze award for their Absa Youth Account Offering in the Telecommunications and Financial Services Category. 27 Feb 2018 Read more

TLC Marketing Worldwide gives some TLC to the Diepsloot Community Loving and Care Centre
TLC Marketing Worldwide has finally fulfilled its dream of making over the Diepsloot Community Loving and Care Centre in order to improve the learning environment of the young children at the Early Childhood Centre Development (ECD). In partnership with JAM South Africa, employees from as far as Italy and Portugal, together with the Johannesburg team worked on the make over the Diepsloot Community Loving and Care Centre. 13 Dec 2017 Read more

Championing the passenger and Xceeding Xpectations
Eagle Liner and Intercity Xpress will be adding value to the lives of their passengers with their latest campaign. Eagle Liner and Intercity Xpress were looking for a way to engage with passengers and show them that their patronage is valued. 13 Dec 2017 Read more

Meet the new additions to the TLC Marketing Worldwide team
As with any business, operations and customer services are two key aspects to ensuring that a business functions efficiently. With this in mind TLC Marketing is excited to announce two new additions to their growing Africa office: Nazmeen Tayob, who joins the agency as Operations Director, and Calvin Myles, who joins as Customer Services Manager. 7 Dec 2016 Read more

TLC Marketing Worldwide takes home a Gold and Silver at this year's POPAI Awards!
TLC Marketing Worldwide Africa is thrilled to announce a double win at the POPAI SA Awards which took place in Sandton last night. TLC Marketing took home a Gold award for their Absa Youth campaign in the All Services: Permanent & Temporary category. TLC was awarded a Silver award for the Namaqua Sweet Rose retail campaign in the FMCG - Tobacco & Liquor: Temporary Insight into Action category. 18 Nov 2016 Read more

Absa takes on Generation Z with its MegaU Youth campaign
Just as the banking and other industries started wrapping their heads around Millennials, a new wave of consumers is poised to reshape our world: Generation Z. 9 Jun 2016 Read more

Your holiday does not have to be over - Thanks to Tropitone!
Tropitone is all about making memories whilst having fun in the sun, and their new campaign aims to do exactly that. According to Warwick Gird, Brand Manager at Tropitone, "This is a time of year where everyone longs to be back on their summer holiday, we are giving people the chance to relive those endless summer days." 2 Mar 2016 Read more

Absa understands what students need
Absa has teamed up with industry specialists TLC Marketing Worldwide to create a benefits programme for new and existing Student Silver Account holders. 1 Mar 2016 Read more

Sales and marketing guru joins TLC Marketing - Africa
TLC Marketing is excited to announce a new addition to their team, Lee-Anne Finlay who joins the agency as Sales Director. Her core focus will be leading and directing the sales team in line with the agency's strategic objectives. 1 Feb 2016 Read more

TLC Marketing Worldwide Africa appoints new MD and CEO
TLC Marketing is proud to announce the promotion of Agency Director Preneshen Munian to Managing Director of TLC Marketing Worldwide Africa. Derek Miller former Managing Director will now take up the position of CEO for Africa and the Middle East. 28 Sep 2015 Read more

Absa takes graduates to the next level of banking
Absa has teamed up with industry specialists TLC Marketing to reward graduates who open a Gold Graduate Account as they start out their careers. 14 Sep 2015 Read more

Gaby's Earth Foods nuts about health!
At just 23, Adriano Salgado has taken over as Director of this family-run business, Gaby's Earth Foods. From humble beginnings 20 years ago to a thriving brand distributed nationally and in some African countries, the brand has grown to be a true South African success story. 30 Jul 2015 Read more

TLC Marketing's healthy partnership with Fitbit
TLC Marketing Worldwide has signed wearable tech brand, Fitbit, as part of their global partnership portfolio. 13 May 2015 Read more

TLC Marketing Africa appoints new Partnership and Content Director
TLC Marketing is proud to announce a new addition to their dynamic team, Ntsiki Balfour, who will head up the Partnership and Content division of the agency. He will be responsible for the strategic direction of TLC's partner relations, both for independent networks and key brand partnerships. He will be tasked with innovation of the department including leading the local digital transformation of some of TLC's core reward networks. 8 May 2015 Read more

TLC Marketing's four top tips for Mother's Day campaigns
Mother's Day is the one day in the year devoted to our mums. Therefore it's imperative that we let them know how special they are. But do you know what mums really want for Mother's Day? Here at TLC we've been talking to brands worldwide about how they can create campaigns to make mothers feel special and give them what they really want. 6 May 2015 Read more

A digital adventurer joins TLC Marketing's HQ team
Dubai-based digital marketing pioneer Major Steadman returns to his homeland to join the TLC Marketing Global HQ in Marylebone, London. 15 Apr 2015 Read more

The five golden rules of loyalty - the TLC Marketing perspective
"Ask not what your customers can do for you. Ask what you can do for your customers." This was one of the five golden rules of loyalty communicated by Preneshen Munian, Agency Director of TLC Marketing Africa, to delegates who attended the annual Brand equity and Customer Loyalty conference in Johannesburg last week. 31 Mar 2015 Read more

The hard truth about loyalty
"To avoid a price race to the bottom of the barrel, loyalty programs need advanced segmentation, highly relevant targeting and enriched customer experience to set them apart," this is the hard truth about loyalty programs according to Preneshen Munian, Agency Director of TLC Marketing Africa. Preneshen will be delving further into this topic and the 'Golden Rules' of Loyalty at the annual Brand Equity & Customer Loyalty Conference 2015, taking place this week on 25 and 26 March in Johannesburg. 23 Mar 2015 Read more

LSE selects TLC Marketing as an inspirational company for Britain in 2015
Today TLC Marketing's success has been recognised in The London Stock Exchange's 1000 Companies to Inspire Britain 2015 report, showcasing the most inspiring and fast growing small and medium-sized companies. The marketing agency's accreditation has been judged taking into account growth, visibility in market, increase in clients and growth in number of employees. 10 Mar 2015 Read more

Join the excitement of this year's Rugby World Cup
With the Rugby World Cup coming up this spring and South Africa being a rugby mad country, brand sponsors are already in planning mode, but what can you do as a non-sponsor to leverage this opportunity? 2 Mar 2015 Read more

Leveraging hyper-personalisation
Hyper-personalisation seems to be the tool that marketers have only dreamed of for years: a tool that enables companies to collect mass amounts of individualised information about their customers. 27 Feb 2015 Read more

TLC Marketing signs international deal with Universal Music to provide catalogue to brands
The most exciting partnership since Lennon met McCartney - Reward campaign specialists TLC Marketing has announced that they have signed an agreement with Universal Music Group, the world's leading music company. The new agreement enables TLC to provide their clients with music from UMG's unrivalled catalogue. 28 Jan 2015 Read more

How to make your brand stand out in store
"Differentiate. Don't discount, add value", this was the advice given by Derek Miller, Africa MD of TLC Marketing Worldwide at the POPAI SA Retail Leaders Shopper Marketing Conference held on 21 August in Sandton, Johannesburg. 2 Sep 2014 Read more

Discounts alone do not make a successful promotional strategy
South African companies spent R19bn on promotional marketing in 2013 - but only 26% of that was on value-added promotions, with the rest on price promotions. Derek Miller, Managing Director of TLC Marketing Africa, advises on how promotional marketers can correct that imbalance. 7 Aug 2014 Read more

Value perceptions expected to change, says TLC Marketing Worldwide
Companies should revisit their promise of value, says Preneshen Munian, Agency Director of TLC Marketing Worldwide South Africa. 23 Jul 2014 Read more

Care, Connect, Grow
"Care, Connect, Grow, excite your current consumers! You can only break frontiers by being different, challenging yourself, ideas, and selecting rewards that fit your consumer's needs." This was the advice given by Paul Appalsamy, PDI Director of TLC Marketing Worldwide, to attendees at the annual Loyalty and Rewards conference held last week in Johannesburg. 19 Jun 2014 Read more

Imagine if every chocolate bar came with a free sports lesson...
That's exactly what the team at TLC Marketing is proposing to some of the biggest brands in SA. 22 Apr 2014 Read more

SAB Castle Milk Stout "Do something different" with TLC Marketing
TLC Marketing is launching a national sales promotion campaign going into all SAB regions from 15 October until 15 December 2013. 15 Nov 2013 Read more

You know me better than I know myself...
There are over seven billion people in the world today, and more than 52 million of those are in South Africa alone. Chances are they aren't all interested in the exact same thing. 16 Apr 2013 Read more

Promotions agency working to put an end to discounting
TLC Marketing is getting emotional about how we market to people. 12 Mar 2013 Read more