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So Interactive Press Office
We are an independent digital creative agency that was established in 2007. We focus on creating brand experiences that engage people online and offline. Through innovation, experience and knowledge we have the right skills to deliver impact for brands and business.
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Logitech works with you - wherever you workFor many of us, 2020 brought about a drastic change in the way we work - and where we work, too. Being thrust into working-from-home forced each of us to review the spaces we inhabit in order to make things work better, while we continued to work hard (if not harder than before). 12 Oct 2021 Read more

Cybercrime campaign wins a LoerieOur "Some Things Shouldn't Be Shared" campaign in collaboration with Sabric has been awarded a bronze Loerie in the category of Digital - Social Media. 24 Nov 2020 Read more

New accommodation app makes living easyWhat if you could manage your entire accommodation rental and city-living experience from a single app? Find your space, scan and send lease documents, pay your utilities, manage your security - can't it all be simple, seamless and integrated? 27 Oct 2020 Read more

So Interactive sees some silver linings in 2020So Interactive has worked hard, fast and agile this year and we're proud to have had some great wins despite a challenging climate. In the game of digital marketing we are very familiar with the nature of a constantly changing landscape. 7 Oct 2020 Read more

So Interactive proud to be named a top digital marketing partner in South Africa by ClutchHere at So Interactive, we know that a struggling economy means that brands and businesses have to work even harder to keep up with their competitors, especially with the changing landscape of digital marketing. That's why we're here to save the day! We're an independent digital agency with over 13 years of solid industry experience. We make sure our clients, no matter how large or small present a masterful digital presence to highlight their services and communicate the right message. From impactful and purposeful social media strategies to user experience design, intuitive web design, digital strategy and content creation! We will aim to build your brand experience and drive the people to you. 14 Sep 2020 Read more

So Interactive impresses with striking new agency showreelSo Interactive is showcasing its award-winning work in its latest showreel. 8 Jun 2020 Read more

Fighting banking crime, one share at a timeWe all know someone with a bad habit. Some bad habits are surface level, some life threatening and some have cost us over R2 million in 2018. According to SABRIC, one in three people in South Africa are into the costly bad habit of sharing confidential information with strangers over the phone, via SMS and email. Our lackadaisical approach to cybersecurity has put us all in jeopardy of serious banking crimes - and this needs to stop. 30 Oct 2019 Read more

Website redesign in the age of informationAs one of the leading institutes of its kind in Africa, the Johannesburg Institute for Advanced Studies needed a website that truly reflected its passion. 24 May 2019 Read more

Fit to fight cyber crime one password at a timeSABRIC have played an integral part in educating South Africans about cyber security. There is no greater time in history where cyber security has ever been this important. With cyber security month in October, SABRIC needed a campaign that would really pack a punch, cut through the noise on social media and make South Africans stronger in their fight against cyber crime. 12 Nov 2018 Read more

Small digital agency hits a big 10In its tenth year of creative digital landscaping, South Africa's small digital agency, So Interactive, is still doing big things - and the big boys are taking notice. Hailing from its online fame as Ocean Basket's longstanding digital partner since 2008, it seems the firecracker SME in yellow is clinching attention from influential brands and agencies alike, for its keen sense of marketing flexibility and 'unboxed' strategic thinking. 5 Jan 2018 Read more

So Interactive - nine years of growth with no signs of slowing2015 might have gone down as a pretty topsy-turvy year for most, but that certainly did not halt momentum at digital creative agency, So Interactive. This ever-expanding agency demonstrated a cracker year of positive change, progressive development and team growth; as well as increasing their already impressive client base, on their steady rise in the digital arena. 22 Feb 2016 Read more

Mobile marketing magic with Zappa DragonsThe importance of mobile marketing is growing exponentially and no more so than when speaking to an audience of outrageous consumers between the ages of 18 and 24, Zappa Sambuca's primary target market. With the number of hours consumers spend in front of the mobile screen constantly on the rise, and with the younger consumers leading the charge, brands cannot afford to ignore this highly competitive and effective channel. When So Interactive, digital creative agency, was tasked with generating an increased Facebook following and overall brand reach for Zappa, their strategy immediately turned to mobile for the most effective use of design, development, advertising and consumer engagement. 7 Dec 2015 Read more

Decisive digital marketing, a birthday tweetThis year So Interactive's decisive digital marketing strategy, media planning and fun-loving creative turned Ocean Basket's 20th birthday into a treat to remember. But, for this special occasion, the digital advertising channel which outshone the rest was Twitter, which, with excellent planning, truly delivered on its promise to get maximum ROI. 2 Nov 2015 Read more

Warming up winter with highly shareable contentSo Interactive, digital creative agency, has just launched a highly shareable content generating app for Ocean Basket, and it's called: Steam Sketch. The app forms part of the Ocean Basket winter campaign entitled "Spice Up Your Winter", which introduces a number of new, piping hot winter menu items and launched in-store on Wednesday, 20 May. 18 Jun 2015 Read more

Chins up for real-world to digital engagementThe real-world to digital engagement loop is absolutely pivotal to campaign success in the food and beverage industry. Great apps are only as great as the in-store engagement they offer, and vice-versa; the in-store experience should drive back to a digital touch point, offering longevity to the overall brand experience. That is why So Interactive went to work getting chins up, both digitally and in the real world, for Ocean Basket and the beachhouse wine's new Greek madness campaign. 16 Apr 2015 Read more

Less-is-more content strategy key to B2B marketingLRMG Performance Agency has an extensive amount of value and content to share when it comes to management consulting and organisational learning services. Their biggest challenge, in the B2B marketing environment, has been to get that value out to the correct people in the most decisive, lose-the-fluff kind of way. To achieve this clear flow of information LRMG approached So Interactive, Digital Creative Agency, for a full site redesign. 20 Mar 2015 Read more

The digital evolution of seafood sharingStaying current whilst keeping your course true to brand is one of the biggest challenges in today's high seas of digital evolution and innovation. So Interactive recently gave Ocean Basket's website a super dose of new digital DNA, ensuring a speedy catch-up with the new face of the brand, which has been maturing in the marketplace over the past two years. 16 Feb 2015 Read more

A Censored app for FebruaryOcean Basket celebrates the month of love this February and So Interactive, digital creative agency, has built a cheeky mobile app which integrates with their naughty Valentine's TVC and "Aphrodite Meal" in-store promotion. The app is driven by the tag line "Censored - Explicit Seafood Scenes" to evoke user interest and increase engagement. 24 Feb 2014 Read more

So Interactive digital creative agency on the up and upA funky, new creative space; a fully-integrated team of digital strategists, digital creatives and programmers; a Mexican, some strawberries, a shot of Po10cy, a cook-up in foodie heaven; 10 original apps, a birthday that popped 70,000 balloons and an oh-so-posh Kiss at the races - and this was just in 2013. 28 Jan 2014 Read more

Digital agency breaks new records on Ocean Basket accountIt was a birthday bash never to be forgotten by Ocean Basket South Africa, with its groundbreaking digital interface campaign that soared frontline sales. 23 Oct 2013 Read more

Ocean Basket Gets Big, Bigger, JumboOn 18 July Ocean Basket launched its latest campaign. Fans and customers can look forward to being treated to a delicious "Jumbo" 300g portion of hake, with onion rings and chips or rice. This is the second in a string of campaigns revolving around Maria, Ocean Basket's Beautiful Mama, and includes a tasty product offering tailored to fit most pockets. So Interactive, digital creative agency, and House of Brave, full-service creative agency, were in charge of executing and launching the new campaign, appropriately called "Big Bigger Jumbo Hake". 30 Jul 2013 Read more

Kiss mobi app, a winner at the Vodacom Durban JulyThe 2013 Vodacom Durban July has come and gone, flying past with all the fanfare and glory of this year's winner, Heavy Metal, ridden by S'Manga Khumalo. High fashion and racing fever reached their yearly climactic pitch on Saturday, 6 July, and Kiss, the high attitude party shooter, was there to inspire the poshest poses at the Greyville track. 22 Jul 2013 Read more

So Interactive gets the conversionSo Interactive digital creative agency has been delivering premium digital creative design and web development solutions since 2007. The agency started out clothed in the traditional Mad Man colours of red and white with black trimming. But now, with numerous digital successes under its belt and a corp d'excellence driving the creative and development departments, the decision was made to go for a more sophisticated look. So Interactive's conversion is one worthy of the hard-hitting and refined work that clients have come to expect from this dynamic digital agency. 20 Jun 2013 Read more

So Interactive wows with the women of WiEBECreative digital agency, So Interactive, has delivered a new online community platform designed specifically for some of South Africa's savviest and most courageous women. 13 Nov 2012 Read more

So Interactive goes round the clock with Digital Agency, So Interactive, is the design power behind the newest shopping Mecca that is whirlpooling around South Africa's big cities. It's none other than - a fully integrated e-commerce site that makes buying a range of gadgets and gizmos easy, fun and incredibly affordable. 15 May 2012 Read more

The recent unveiling of the all-new, all mouth-watering Pizza Perfect website,, is an online reveal to be hailed as something of a trio triumph by Digital Media Design Agency, So Interactive. This said, for the Agency having also launched, simultaneously, the websites of Pizza Perfect's sister brands, Burger Perfect and Chickin Tyme. 15 May 2012 Read more

Consider the burger. Consider the tower of freshly sliced tomato and braised onion, skyscraping over a homemade chunk of 100% pure beef (chicken or veg) patty; dusted with spices, cascading onto a cushion of greens, and all cupped between a proportionately chosen bread-bun. Now consider the burger, perfected. 17 Jan 2012 Read more

Throughout the month of February Ocean Basket customers and So Interactive felt the love with a unique Valentines Day competition. The 'Feel da love' campaign didn't only make Ocean Basket a whole bunch of new Facebook friends, it reeled in impressive results. 15 Mar 2011 Read more

Fashion-conscious brand Socrati, recently debuted a stylish new look with its brand new website. Taking inspiration from the brand's fashionable product offering So Interactive Digital Agency is the design team behind the sophisticated and elegant online makeover. 14 Mar 2011 Read more

Longstanding partners Ocean Basket and So Interactive recently made a new 'friend' - joining forces with social media platform Facebook and reeling in customers with the successful launch of the 'Feel Da Love' campaign. 11 Feb 2011 Read more

When Direct Deals needed to make its grand online entrance, it went directly to full service interactive digital agency, So Interactive. The result is so much more than just a website - it's a digital brand experience. 19 Oct 2010 Read more

So Interactive recently engineered the launch of Steinmüller's website, which resulted in a blend of construction and craftsmanship that delivers value, innovation, and quality content. It is a prime example of form complimenting function to inform, interact and engage its audience. 15 Oct 2010 Read more

When Captain James Cook tipped his hat to the land of sun-kissed reefs and boundless beach sand, some 240 years ago, he was no doubt paving the way for thousands of explorers to follow suit - and in recent years, South Africa has certainly been no exception. 15 Apr 2010 Read more

The sky's the limit for digital media design agency, So Interactive, with their recent penetration into the retail market. The small- to medium-size design enterprise has once again cracked the nod as the preferred online development agency for the latest hot-property electronics newcomer, Direct Deals. 8 Apr 2010 Read more

The new media arena is all abuzz with talk of Gauteng's emerging digital player, having recently launched The Ocean Basket website, South Africa's largest and most popular seafood restaurant chain. 23 Mar 2009 Read more