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FusionDesign Press Office
For over 25 years, FusionDesign has been leading the way in strengthening connections for brands of all sizes across multiple industries around the globe, which include tourism, hospitality, events, FMCG, healthcare, technology, finance and energy sectors, to name a few. Today, we are regarded as one of the premier Public Relations and Visual/Creative Communication experts in Cape Town, South Africa.
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Eco-spa at Cape Town’s greenest hotel meets multiple top trends
The wellness trend continues to gain traction as more people prioritise their health and well-being – both physical and mental. Cape Town is a popular destination for wellness travel, and with wellness tourism growing at a rapid pace, demand for world-class facilities in and around the Mother City is on the increase. 1 Mar 2024 Read more

2024 Wine Harvest Commemorative Event honours a prestigious line-up of industry greats
Few events are as keenly anticipated, nor held in as high regard, as the annual Wine Harvest Commemorative Event, which took place on 1 February 2024 – marking the momentous occasion of the birth of South African wine, while also paying tribute to the country’s rich wine heritage, and calling for a blessing on the new harvest. 12 Feb 2024 Read more

Buccaneer School Shoes celebrate Mandela Day at Eastville Primary School
Back-to-school at Eastville Primary School in Mitchells Plain was filled with joy and excitement as Buccaneer School Shoes paid a visit to celebrate Nelson Mandela International Day with the learners. The day is celebrated annually on 18 July to honour the remarkable legacy of Nelson Mandela by giving back to the community and inspiring the next generation of change-makers. 20 Jul 2023 Read more

For your next vacation: Work, stay, play and explore Cape Town's top attractions
The Western Cape has seen a significant rise in tourism in recent months. Cape Town has claimed its spot as a top-rated South African destination among travellers who desire one trip with endless fascinating experiences. The city's natural beauty and iconic attractions, such as Robben Island, Table Mountain, V&A Waterfront, Cape Point, Kirstenbosch National Botanical Garden, and Groot Constantia, draw tourists from all over. 17 Jul 2023 Read more

#Since1685: Celebrating 338 years of South Africa's oldest wine producing farm
13 July once again marks a momentous occasion for South African heritage, and in particular, wine, as it celebrates the 338th birthday of Groot Constantia, South Africa's oldest wine-producing farm - that has an uninterrupted record of producing legendary wine since 1685. 10 Jul 2023 Read more

A blooming perfect way to view the spring wild flowers spectacle
The annual spring flower display put on by mother nature is a spectacle that has become world-renowned and is touted as being an experience of a lifetime. 9 Jun 2023 Read more

Reimagined iconic Cape Town building meets major travel trend
An iconic building that dominates the skyline as one of Cape Town's tallest residential developments has evolved to provide the perfect on-trend solution to meet the changing demands of travellers. 16 May 2023 Read more

Boela Gerber, Groot Constantia's winemaker, heads to United States
The year 2023 sees an exciting new door opening for Boela Gerber, winemaker for Groot Constantia, who has announced that he will be leaving the estate to take up a position in Charlottesville, Virginia, in the United States. With more than 350 wineries, Virginia is currently the eighth biggest wine-growing state in the USA. 6 Mar 2023 Read more

South African wine industry pays tribute to its flag bearers for the future
The South African wine industry has formally honoured four outstanding individuals at the annual Wine Harvest Commemorative Event, hosted on South Africa's oldest wine-producing farm, Groot Constantia in Cape Town, on Thursday 2 February 2023. 23 Feb 2023 Read more

February - the month-long birthday celebration for South African wine
Many people may have the month of February marked down as the "month of love" - however, it should be marked as the month of wine. 22 Feb 2023 Read more

FusionDesign helps top tourism brands in Southern Africa shine
Join FusionDesign in proudly celebrating our 20-year journey as a marketing solution provider to Southern Africa's travel and tourism industry. Over the years, our Cape Town based team has collaborated with local A-list brands such as West Coast Way, City Sightseeing, Cape Town International Convention Centre, Groot Constantia, Kirstenbosch National Botanical Garden, Table Mountain Aerial Cableway, and Cape Town Big 6. 1 Nov 2022 Read more

Celebrate Father's Day with Groot Constantia's 'At Home' wine pairing experience
Sunday 19 June is Father's Day, and Groot Constantia, Cape Town's iconic wine estate, the oldest wine producing farm in South Africa, has created a special Father's Day gift hamper to mark the occasion. 10 Jun 2022 Read more

Sizzling for 20 Years
Creative marketing, advertising and communication agency - FusionDesign Cape Town - is celebrating their 20 year anniversary in style (and with a sizzle) by celebrating and embracing women's month. 11 Feb 2022 Read more

FusionDesign Unboxes Timeless Packaging
Groot Constantia, South Africa's oldest wine-producing farm, has launched packaging for a range of infused grapeseed oils designed by FusionDesign's strategic and creative team. FusionDesign was recently honoured to celebrate 20 years as a boutique marketing and design agency by hosting a 'virtual' unboxing of client work, including the grapeseed oil. 4 Jan 2022 Read more

FusionDesign ventures into e-commerce with KWV Emporium and Syzygy Social PR
FusionDesign has worked with a number of brands over the years, and recognizing the growing demand for more below-the-line marketing, in 2019 created a new specialist division, Syzygy Social PR, in order to expand its offer in this field. 5 Jun 2019 Read more

FusionDesign lights up RSA Market Agents
Ready, steady, tomaGO! Little bright red tomatoes were the centre of the interactive marketing campaign FusionDesign recently developed for RSA Market Agents, a fresh produce marketer based at Cape Town Market in Epping. 21 Jan 2015 Read more

How to use research to market destinations
Valuable insights can be gleaned from visitors after they've visited your destination. Through first-hand experience a visitor can highlight what works - and what doesn't - in terms of your destination's offering. Opinions that, of late, have become readily available through the internet are proving itself as the number one research tool for destination marketers. 5 Nov 2014 Read more

Carmen Lerm, Destination Marketing Specialist
Carmen Lerm holds a BA in Visual Communication Design from Stellenbosch. Her long career has taken her from a background in design to becoming a destination marketing specialist who is passionate about delivering results to her A-list clients such as Hylton Ross, City Sightseeing and Groot Constantia. 27 Oct 2014 Read more

How to develop destinations as brands
Destinations aren't different from tomato sauce, fabric softener or any product for that matter. Just like products, destinations have their own "flavour" and identity that make them different. Therefore, just like products, destinations need logos, straplines and ads to establish themselves in the market place. 24 Oct 2014 Read more

Help! No one is listening!
In a world that is getting smaller in direct proportion to technology that is expanding, how do you manage to reach your audience? Times have changed, paradigms have shifted and media is consistently evolving. 17 Sep 2014 Read more

FusionDesign to manage destination marketing for Groot Constantia
FusionDesign, a full-service integrated brand agency based in Cape Town, has secured the marketing contract for Groot Constantia - South Africa's oldest wine farm. 8 Sep 2014 Read more

Businesses that survive in the advertising, marketing and design industry
The advertising, marketing and design industry is one of the most difficult collective groups of industries in which to survive, due to its ever-evolving nature. 23 Jul 2014 Read more