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about us

TLC Marketing Worldwide is a global marketing agency. We are a unique fusion of experienced marketers and innovative deal makers whose skills combine to create, manage and deliver magical marketing campaigns to help our clients achieve their business goals.

As the largest and most experienced lifestyle marketing agency in our sector, TLC can leverage over 50 years (since 1954) of experience and worldwide intelligence from our 14 international offices to ensure we can deliver memorable campaigns across all industries worldwide.

Because of these five unique decades of innovative thinking, TLC  can lay claim to having truly mastered the art of motivating consumer behavior, which is why we continue to produce hundreds of highly successful promotions every year for countless blue chip brands who seek our help in achieving their goals and marketing aspirations.

In addition to our main markets, TLC manages campaigns across the globe including diverse markets such as South America, India, Africa, Middle East, Japan and Russia - covering a total of 38 countries to date. Major international companies we've worked for include American Express, Barclays, BNP Paribas, Citroen, Coca-Cola, Deutsche Bank, Exxon Mobil, HSBC, HP, Kellogg's, LG, Levi's, MasterCard, Mercedes Benz, Microsoft, Orange, P&G, Samsung, Sony, Unilever, Vodafone and many more.

TLC has delivered over 5,000 campaigns for hundreds of different brands, reaching over 400 million customers worldwide since the millennium.


We don't believe there is such thing as a standard solution, which is why we continually and relentlessly strive to identify, manage and execute the right idea for our clients' goals and brand. We're the best at what we do in our sector. Ultimately, we can put together powerful and effective campaigns for you that no one else can, and at a price that no one else can.

There are so many applications of what we can do for you. We can't list them all but to give you an idea we can help you:

  • acquire new customers
  • retain the customers you already have
  • increase loyalty
  • get stand-out in a cluttered environment
  • drive frequency of purchase
  • raise ARPU
  • drive brand penetration
  • increase footfall
  • and most importantly, increase your bottom line.

We work our marketing magic to make a R1's worth of real value have a perceived value of R10, or even R100.

We cover absolutely everything in the travel, leisure & lifestyle arena and create campaigns around categories such as holidays, hotels, flights, experience days, pamper treats, dining, music & film to name but a few, all at a fraction of the retail price. For example, a year's worth of free cinema for the price of 1 cinema ticket... the options & ideas are endless.


TLC have a world-class, experienced team of people who strive to make the impossible possible.  We do everything in-house including project planning, account management, creative execution, product sourcing, customer fulfillment and concierge & helpline to ensure the end-to-end delivery of seamless, cost effective campaigns on a national &/or multi-national basis.

We have strong partnerships with numerous suppliers that allow us to create and design cohesive promotional campaigns that are specifically tailored to your needs - we make ideas happen.

Our global buying power means we are able to create concepts that are proven to drive the desired consumer behaviour for almost any budget. Local knowledge, with a global footprint, enables us to create pan-regional campaigns that are adaptable to individual markets to maximise effectiveness.