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GfK South Africa Press Office

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions.

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Black Friday period shows disappointing growth for technical goods retail

Black Friday period shows disappointing growth for technical goods retail

South Africa's technical consumer goods market sees subdued spending as consumers weigh up each purchase carefully, trade up for better value and make strategic purchases for the home. 23 Dec 2020 Read more

Black Friday trends: Major appliances and click-and-mortar to thrive

Black Friday trends: Major appliances and click-and-mortar to thrive

Technical consumer goods market softens in September as retailers and consumers prepare for year-end blowout; e-commerce to grow 169% post-pandemic. 20 Nov 2020 Read more

Device penetration rises in South Africa as digital becomes the new normal

Device penetration rises in South Africa as digital becomes the new normal

Technical Consumer Goods market to bounce back in Q4 on the back of Black Friday specials 3 Nov 2020 Read more

GfK research: Lockdown gives South Africa's online consumers an opportunity to prioritise what really matters

GfK research: Lockdown gives South Africa's online consumers an opportunity to prioritise what really matters

52 percent increased their time on leisure activities and only 47 percent could work from home 21 May 2020 Read more

Kali Moahloli

Black Friday is a blockbuster event for the South African technical goods retail sector

With less than two months to go before Black Friday (29 November), South African retailers are scrambling to get their stock, websites and deals ready for the big day. Most will be hoping for a repeat of the success they have enjoyed over the past three years, with November growing into the second-biggest retail month for the technical and durable goods sector on the back of Black Friday shopping. 15 Oct 2019 Read more

Contact GfK South Africa

T +27 (0) 11 803 1300
www.gfk.com/en-za