Homenewsabout usContact UsWebsite
Welcome to the
GfK South Africa Press Office
GfK. Growth from Knowledge.
For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive marketing, sales and organisational effectiveness of our clients and partners. That's how we promise and deliver "Growth from Knowledge".
Follow us:

Latest news

Q&A with Sean O'Neill, chief product officer of GfK
In today's fast-changing business environment, organisations must be agile to keep up. They need to be able to extract meaningful signals from the noise to respond to market fluctuations quickly and to predict changes before they happen. 8 Feb 2022 Read more

How brands can win when markets are volatile
Before the pandemic struck in early 2020, we were already operating in fast-moving and uncertain times. But Covid-19 has exposed us to levels of market volatility that we have not seen since the Global Financial crisis more than a decade ago. Indeed, we've moved through such rapid cycles of infection, lockdown, and government stimulus that the heads of most business and marketing leaders are still spinning. 2 Feb 2022 Read more

#BizTrends2022: The year of purpose and premium
It's an understatement to say that the past two years have been challenging for brands in South Africa and the rest of the world. The pandemic has wreaked havoc, but it's by no means the only disruptor we have faced. 5 Jan 2022 Read more

WATCH: Unfolding consumer and market trends, and how brands can win in a volatile market
In this BizTakeouts interview we speak to Zak Haeri, managing director and Nicolet Pienaar, head of market insights at GfK South Africa, to find out more about the latest market changes and trends, how consumer behaviour is changing, and the importance of real-time access to the latest data and intelligent automation... 13 Dec 2021 Read more

Transform customer experience with AI-powered intelligent decision-making
Artificial intelligence (AI) is fast becoming an essential tool for every organisations globally. Whether your business is scaling up, building resilience or trying to boost profit margins, AI has a vital role to play in today's decision-making process. Companies across sectors in South Africa are seeking a competitive edge and greater efficiency in this time of uncertainty. In the wake of the pandemic, every organisation wants to extract the right signals from the noise to make better decisions, faster. 30 Nov 2021 Read more

More news...

Contact GfK South Africa

Click here to contact GfK.