Latest newsUnderstanding consumers has come a long way since the standardised consumer market research of the '90s. Gone are the days of simply knowing ‘what the market is doing’. Today, consumer insights is where it’s at, with insights-driven marketing replacing those outdated research models that merely scratched the surface of what consumers really wanted. 12 Jun 2025 Read more In the current economic climate, every move your brand makes should be a strategic one. Campaign? In-store promotion? Run of the mill advertising? They should all be informed by market insights that tell you what your customers are thinking, and what your competitors are doing. 5 Jun 2025 Read more The ready-to-drink (RTD) cold drink market, including sparkling soft drinks (SSDs), fruit juices and sports drinks, experienced positive volume growth in 2023, with SSD volumes surpassing pre-Covid levels, new research from BMi Research has revealed. Ready-to-drink sports drinks recorded the biggest volume jump, achieving almost double-digit growth, followed by SSDs, which grew at half that rate. Ready-to-drink fruit juices was the slowest performer but still managed volume growth of 3-4%. 27 Jun 2024 Read more The ready-to-drink (RTD) energy drinks category continues to be the fastest-growing segment within the non-alcoholic beverage industry in South Africa, according to a new BMi Research report on the drinks markets. 25 Jun 2024 Read more South Africans are changing the way they eat their main meals as a result of loadshedding, recent research from BMi Research shows. Despite tough economic conditions, consumers are buying more takeaways, convenience meals and deli meals than ever before, presenting an opportunity for brand owners to tap into this growing trend. 3 Apr 2024 Read more A global trend – and one which has been accelerating in recent years – is pressure to deliver real time data and research results. In a first for the local market, BMi Research now delivers instore mystery shopping research results within 24 to 48 hours via its new In-Cart-Nito online platform. 15 Feb 2024 Read more How is load shedding affecting South Africans' eating behaviours and their meal choices? This is the question BMi Research is asking in its thought-provoking new survey that attempts to understand one of the more significant personal impacts of South Africa's power crisis. 27 Sep 2023 Read more BMi Research's latest quantification study has shown a dramatic increase in demand for bottled water, finding that packaged water demand volume grew by 14.2% in 2022 compared to 2021. The packaged water category was also valued at 17.4% higher than the value achieved in 2021. 18 Sep 2023 Read more A global trend - and one which has been accelerating in recent years - is pressure to deliver real time data and research results. In a first for the local market, BMi Research now delivers mystery shopping research results in 24 to 48 hours in the form of a digital dashboard. 20 Jul 2023 Read more The latest findings from BMi Research's March 2023 coffee report show that the coffee industry has continued to perform positively since 2020, when volumes dropped due to the lockdowns meant to curb the spread of Covid-19. 13 Jul 2023 Read more The humble pie, whether procured from the corner café or most exclusive bakery, remains one of South Africa's most popular fast foods. Yet load shedding is threatening this industry, severely curbing its growth and putting pressure on already strained manufacturers. 17 May 2023 Read more BMi Research has recently appointed Dian Kapp as pricing solutions manager. The appointment aligns with the future direction BMi Research is taking. That future lies in the automation of research enveloped in an information, big data, augmented reality, online and digital age. 14 Feb 2023 Read more South Africa's coffee sector took a huge knock in 2020, as lockdown forced food service outlets to close, and dwindling disposable income saw premium coffee products swapped out for more affordable alternatives. While prospects are looking up for the industry, recovery has not gone as expected. 13 Dec 2022 Read more Growing consumer demand for nutritionally-rich and convenient beverages that are thought to boost overall health is a major factor driving the dairy drinks market in South Africa. At the same time the value-add or plant-based component of dairy products is outpacing that growth with lactose intolerance being cited as the key driver of this beverage trend. 7 Dec 2022 Read more Increasing pressure on schools to retain existing learners and attract new ones in South Africa's highly competitive educational sector, is compelling institutions to measure learner and parent satisfaction. In response to this pressing need, BMi Research has developed a new school satisfaction measurement tool for high-performing public and private schools. 9 Nov 2022 Read more Although Covid-19 restrictions have been lifted and the pie category has seen some recovery, since the 15-20% decline in 2020, sales volumes are yet to recover to pre-pandemic levels. 29 Jun 2022 Read more Agility, interconnected data and actionable research insights are the standards for effective marketing research. Done correctly, this guarantees clients a tactical competitive advantage over competitors. As such, this approach has become a hallmark of BMi Research. 24 May 2022 Read more The last two years have been particularly challenging for the South African economy. Lockdowns imposed to limit and alleviate pressure on healthcare facilities and healthcare workers had the unintended consequence of causing economic turmoil. 30 Mar 2022 Read more Despite the fact that many retail categories saw large sales decline during the Covid-19 pandemic, one category to buck this trend was the pet food and pet care categories which saw only a small decline in 2020 compared to the same period in 2019, reveals a recently released BMi Research report. 8 Feb 2022 Read more The national lockdown enforced in South Africa as part of the country's efforts to manage the Covid-19 pandemic delivered a severe blow to the alcoholic sector in 2020, sending production volumes into a negative spiral and entirely debilitating certain sections of the market. 15 Dec 2021 Read more
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