Technological innovation moves at a breathtaking pace these days, as we all know. Much of the innovation that is seeing the creation of apps and mobile solutions built to solve all kinds of problems or new services, globally, making the Internet of Things (IoT) a reality, is driven by mobile innovation. Millward Brown released its Insights report this past week: by 2020 there will be more than 50 billion connected devices worldwide - which translates to seven devices per person. The massive data that is being generated by our connected customer is mindboggling and will "reshape our brands and business to become truly customer-centric", as Millward Brown reports, emphasising that creating a customer-centric culture is about focusing on what customers value most and then aligning this with overall business strategy and brand promise. Millward Brown asks the question: "So, as an African marketer, how will you build for customer-centric growth? How will you prepare your organisation for this new 'revolution'? One has to be agile to be ready for today's ever-changing business world, and the best way to prepare is to develop a strong purpose to guide the company, build the processes and structure to ensure customers are at the heart of all actions and decisions." Have a customer-centric week!
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