When marketing to millennials, it helps to remember that they're 'self-centred', so you'll do well sticking to selfies, hashtags and retweets when your brand looks to appeal to this target market, writes Michele Warbreck. Something sure to appeal to that market, Mohammed Awal writes about the app developer challenge launched by Airtel in Ghana, designed to encourage start-up developers to build locally but internationally appealing and relevant apps. It's a five-month challenge that reaffirms the company's belief in empowering people. Then, still on the topic of empowerment and as part of our #WomensMonth special feature, Beverley Klein looks at [#WomenInBiz] making waves across Africa and breaking through the gender barriers to become visionaries, leaders and an inspiration for young women all over the world - find out more about Isis Nyongo and Ory Okolloh from Kenya, as well as Folake Folarin-Coker and Adenike Ogunlesi of Nigeria. An inspiring read, this Women's Month...
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