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#BizTrends2020: Retail and Gen Z in 2020 - who they are and what they want
Although this generation has less spending power than Millennials, it is estimated that 40% of consumer spending will be attributed to Generation Z consumers in 2020...
Semona Pillay 9 Jan 2020
Microsoft CMO on the transformation of digital marketing
Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.
Jessica Tennant, Bizcommunity.com 1 Feb 2019
#BizTrends2019: 19 Event trends for 2019
Generally speaking event trends for 2019 are on two separate trajectories: mindfulness and technology. The most successful experiences will find ways to merge the two...
Kelly McGillivray 21 Jan 2019
#BizTrends2019: Brand building must become more about customer experience
CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...
Godfrey Parkin 14 Jan 2019