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PPC Expert - Cape Town

Remuneration:R35000 - R40000 per month cost-to-company 
Benefits:NONE
Location:Cape Town, Century City, Canal Walk
Remote work:Not Applicable
Education level:Honours
Job level:Senior
Own transport required:Yes
Type:Permanent
Reference:#PPCEXCPT232021
Company:Lead Capital Group


Job description

Responsibilities
  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Keep abreast of PPC and SEM trends


Requirements

  • Proven experience in working and targeting international markets
  • Proven experience as a PPC Manager or Digital Marketing Specialist of at least 3-4 years
  • Experience in data analysis and reporting
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Outbrain, Yahoo Gemini, Taboola) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field is a plus


Posted on 23 Nov 12:34, Closing date 23 Jan

Apply

Camila Thomas
HR@lcgroups.com
0212048677

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