Performance Marketing & E-Commerce Manager

Job description

• A market-leading mobility business with a strong digital and online booking presence.
• A business where digital marketing is a key commercial channel, driving customer acquisition, bookings and revenue.
• A team focused on innovation, customer experience, commercial growth and continuous improvement.

• A commercially sharp, creative and data-driven performance marketing specialist with 5+ years' experience in digital marketing, performance marketing or e-commerce.
• Someone who has personally managed substantial paid-media budgets, ideally several hundred thousand rand per month or more, with clear accountability for performance.
• Strong hands-on experience building, launching, managing and optimising campaigns across Google Ads, Meta Ads Manager, Bing and LinkedIn.
• Experience working directly with GA4 and Google tag manager, including conversion tracking, troubleshooting and product, vehicle or inventory feeds.
• Proven experience owning online sales or booking targets, e-commerce trading, promotions, offers and seasonal trading calendars.
• A strong understanding of digital acquisition messaging, offer framing, creative and calls to action across the customer journey.
• Experience building segmented and personalised email journeys, including abandoned basket or booking recovery and repeat-customer campaigns.
• Proven CRO experience, including A/B testing, landing page optimisation and improving booking or checkout journeys with developers.
• Strong analytical skills, advanced Excel and the ability to report on ROAS, CPA, conversion rates, revenue and bookings.
• Experience validating commercial performance against internal booking, sales or CRM systems, rather than relying solely on advertising-platform reporting.
• A portfolio of campaigns personally conceived and delivered, with measurable outcomes.
• A valid driver's licence.
  

• In-house or single-brand experience within e-commerce, travel, hospitality, airlines or booking-led businesses.
• Car rental, travel or online booking experience.
• Experience with booking engines, CMS platforms and product or inventory feeds.
• Google Ads or GA4 certification.
• Looker Studio, Power BI or Metabase.

• Own the digital channel and take full accountability for online bookings, revenue, ROAS, CPA and commercial performance.
• Personally manage substantial paid-media budgets, including allocation, optimisation, monthly spend reporting and performance accountability.
• Plan, build, launch, manage and optimise paid campaigns across Google, Meta, Bing and LinkedIn.
• Develop digital campaigns from customer insight and proposition through to creative briefs, messaging, channel strategy and measurement.
• Shape acquisition messaging, offers, landing pages and calls to action across the customer journey.
• Own advertising operations, including campaign infrastructure, conversion tracking, GA4, GTM and product, vehicle or inventory feeds.
• Manage audience strategy, retargeting and customer acquisition across platforms.
• Manage the website as a commercial asset, optimising landing pages, booking journeys and checkout experiences.
• Own the online trading calendar, planning promotions, offers and campaigns around seasonal peaks and commercial priorities.
• Lead a structured CRO and A/B testing programme across advertising, landing pages and booking journeys, working with developers to implement improvements.
• Build and manage email and lifecycle journeys covering segmentation, personalisation, abandoned booking recovery and repeat bookings.
• Measure lifecycle campaign performance and identify opportunities to improve conversion and customer retention.
• Drive organic acquisition through SEO and work with content and web teams to align paid and organic search.
• Report on campaign performance, budgets, ROAS, CPA, conversion rates, revenue and bookings, reconciling platform data with internal business systems.
• Work closely with marketing, commercial insights, developers, design, content and platform partners to drive measurable growth.
• Monitor competitor activity, digital trends and emerging opportunities to improve performance.

• 5+ years' relevant digital marketing, performance marketing or e-commerce experience.
• Demonstrated personal management of substantial paid-media budgets, ideally several hundred thousand rand per month or more.
• Proven hands-on execution across Google Ads, Meta Ads Manager, Bing and LinkedIn.
• Practical experience with GA4, Google tag manager, conversion tracking and campaign infrastructure.
• Experience managing online sales or booking funnels, promotions and seasonal trading.
• Proven experience in CRO, A/B testing and working with developers.
• Experience building email lifecycle journeys, segmentation, personalisation and abandoned booking or basket recovery.
• Strong commercial and analytical ability, with advanced Excel skills.
• Ability to demonstrate measurable campaign outcomes and validate revenue and bookings against internal business data.
• A portfolio of campaigns personally conceived, executed and optimised, with clear results.
• Strong communication, ownership, commercial instinct and a test-and-learn mindset.
• Ability to work under pressure, manage deadlines and collaborate across teams

Requirements

• Excel
• 3
• Google
• LinkedIn
• Testing
• Google Ads
• ISA
• GA4