Traffic Manager

Job description

Overview

Publicis Groupe is a global leader in communication.

The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

As a Senior Traffic Manager, you will ensure the smooth flow of work across creative, media, and production teams, from brief intake to final delivery. You will act as the central hub for project execution, overseeing timelines, resource allocation and quality control, ensuring all campaigns run efficiently and are delivered on time.

In this role, you will manage multiple projects simultaneously, balancing internal and external expectations, mitigating risks and maintaining clear communication across teams. Your ability to organize, schedule and track workflows will be key to supporting the Operations Director and ensuring campaigns meet high standards of quality and timeliness.

You will provide operational guidance, maintain project visibility, and ensure accountability across teams, ensuring all work is delivered on time, within scope, and to the agency’s quality standards.

Key responsibilities

Your duties will include but are not limited to:

Brief management

• Receive, review, and allocate briefs to relevant teams, taking workload and availability into account.
• Ensure briefs are complete, accurate, and technically correct; reject if not aligned with the checklist.
• Allocate briefs to the appropriate teams in consultation with CD’s & ECD where required and track outputs to ensure timely delivery.
• Maintain accountability for timelines once briefs are accepted.
• Maintain full knowledge of team skill sets and capacity.
• Track and monitor project hours; identify risks related to over/under-utilization.
• Proactively manage workloads and adjust allocations to prevent bottlenecks.
• Ensure resources are optimally deployed to meet project demands.
• Assign tasks to resources with time-specific allocations rather than blanket bookings.
• Schedule brief-ins, reviews and internal creative meetings.
• Conduct daily AM & PM check-ins to monitor progress and escalate issues.
• Liaise with production to align on schedules and milestone delivery.
• Ensure QA is completed on all outputs prior to delivery.
• Serve as the central point of communication between account management, strategy, creative, production and media.
• Act as the “calming force” in a pressurized environment, facilitating collaboration and resolving conflicts.
• Maintain transparency and clarity in communications to keep all teams aligned.
• Support the operations director in streamlining project workflows.
• Identify and implement improvements in brief-to-delivery processes.
• Track project progress, escalate risks and suggest mitigation strategies

Resource and capacity management

• Maintain full knowledge of team skill sets and capacity.
• Track and monitor project hours; identify risks related to over/under-utilization.
• Proactively manage workloads and adjust allocations to prevent bottlenecks.
• Ensure resources are optimally deployed to meet project demands.
• Assign tasks to resources with time-specific allocations rather than blanket bookings.
• Schedule brief-ins, reviews and internal creative meetings.
• Conduct daily AM & PM check-ins to monitor progress and escalate issues.
• Liaise with production to align on schedules and milestone delivery.
• Ensure QA is completed on all outputs prior to delivery.
• Serve as the central point of communication between account management, strategy, creative, production and media.
• Act as the “calming force” in a pressurized environment, facilitating collaboration and resolving conflicts.
• Maintain transparency and clarity in communications to keep all teams aligned.
• Support the operations director in streamlining project workflows.
• Identify and implement improvements in brief-to-delivery processes.
• Track project progress, escalate risks and suggest mitigation strategies.

Scheduling and workflow coordination

• Assign tasks to resources with time-specific allocations rather than blanket bookings.
• Schedule brief-ins, reviews and internal creative meetings.
• Conduct daily AM & PM check-ins to monitor progress and escalate issues.
• Liaise with production to align on schedules and milestone delivery.
• Ensure QA is completed on all outputs prior to delivery.
• Serve as the central point of communication between account management, strategy, creative, production and media.
• Act as the “calming force” in a pressurized environment, facilitating collaboration and resolving conflicts.
• Maintain transparency and clarity in communications to keep all teams aligned.
• Support the operations director in streamlining project workflows.
• Identify and implement improvements in brief-to-delivery processes.
• Track project progress, escalate risks and suggest mitigation strategies

Relationship management

• Serve as the central point of communication between account management, strategy, creative, production and media.
• Act as the “calming force” in a pressurized environment, facilitating collaboration and resolving conflicts.
• Maintain transparency and clarity in communications to keep all teams aligned.

Process optimization

• Support the operations director in streamlining project workflows.
• Identify and implement improvements in brief-to-delivery processes.
• Track project progress, escalate risks and suggest mitigation strategies

Requirements

• Education: Advertising, marketing or a related field.
• Experience: 5+ years of traffic/project management experience in a traditional advertising agency, managing integrated campaigns across ATL, BTL and digital platforms.
• Multi-brand project management: Proven ability to manage multiple, complex campaigns simultaneously, balancing competing priorities and ensuring seamless execution.
• Resource and workflow expertise: Strong understanding of creative, media, and production processes.
• Project coordination and scheduling: Skilled at time-specific resource allocation and task tracking.
• Creative and media workflow expertise: Deep understanding of the creative process—from concept to execution—including experience managing the flow between creative, production, media and final delivery.
• Risk mitigation and problem-solving: Strong analytical skills to proactively identify and resolve project risks before they impact timelines, budgets or quality.
• Exceptional communication and collaboration: Ability to manage expectations across departments, management, and cross-functional teams while fostering collaboration.
• High-pressure execution: Comfortable leading high-stakes projects in a fast-paced, evolving environment, ensuring on-time delivery without compromising quality.
• Strong organizational and detail-oriented approach: Ensuring precise execution of all project components while maintaining high creative standards.
• Team leadership and accountability: Capable of guiding, motivating and holding teams accountable to ensure alignment with project goals.

Software and tools
Must have a working knowledge of the following platforms and tools:

• Project and resource management: Microsoft planner/project, resource guru, chase software.
• General: Microsoft Word, Microsoft Excel, Microsoft PowerPoint
• Collaboration tools like Microsoft Teams, Outlook

Performance KPI’S
These KPIs will help ensure that you are aligned with your performance expectations in order to set yourself and the team up for success.

People and culture

• Lead the day-to-day management of all cross-functional team workflows, ensuring smooth operations, timely execution and high-quality output.
• Implement and monitor process improvements, ensuring that all internal and client-facing deliverables are consistently met with exceptional quality.
• Ensure a smooth and efficient handover from strategy to creative to production, keeping all teams aligned and accountable.
• Foster a culture of collaboration and accountability, ensuring cross-functional teams (creative, strategy, accounts leads) are aligned on goals and deliverables, with no internal misalignments impacting the project flow.

KPIs:

• 95% of briefs allocated accurately and on time.
• Daily check-ins completed with issues identified and escalated within 24 hours.
• Zero instances of overbooked resources impacting delivery.

Business growth and operations

• Ensure projects are delivered on time, with quality outputs and adherence to schedules.
• Support the operations director in resource and capacity planning.
• Identify potential workflow risks and propose mitigation strategies.

KPIs:

• 90% on-time delivery for all assigned projects and milestones.
• 100% of QA checks completed prior to client delivery.
• No major delays caused by scheduling or resource mismanagement.
• Positive internal feedback on communication, scheduling and project facilitation.

Company values

Trust

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty

Talent

This is first and foremost a people business. We are committed to ensuring Publicis Groupe is a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business

Transformation

True transformation comes when we stop managing change and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business

 

NB: This job description presented provides a succinct outline of the typical functions inherent to the role, rather than an exhaustive list of all conceivable responsibilities, tasks and duties. Moreover, we recognise that the specific responsibilities, tasks and duties assigned to the role may vary from those outlined in the job description, with potential for additional duties that align with your capabilities being assigned as required.

Posted on 10 Oct 12:12, Closing date 31 Oct